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By: Oath     Published Date: Nov 06, 2017
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers. But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
Tags : healthcare, physicians, digital, advertising
     Oath
By: CA Technologies EMEA     Published Date: May 23, 2018
Growing your enterprise is an ongoing priority. And, as the application economy continues to expand, it’s likely that you’re looking at digital business initiatives to fuel a significant portion of that growth. Among the most promising objectives of such a strategy are: • Providing superior digital experiences for consumers though mobile • Expanding markets and revenue streams through multiple channels • Connecting employees and partners to enterprise data anywhere, anytime • Launching innovative new services for the Internet of Things (IoT) Successfully executing a digital strategy requires the ability to launch new apps and coordinate your digital presence with partners. Application Programming Interfaces (APIs) create the connectivity required to share enterprise data and digital content with those apps and partners over the Internet. APIs are a critical component of digital business—empowering developers to build apps across any channel and enabling partners to incorporate your dat
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 23, 2018
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data. This transformation is also amplifying competition. As analyst Mark Raskino notes, “As a consequence, all players rebuilt their strategies around the same time, and all have awakened to the power of digital business at the same time. Contention is therefore inevitable.” To find out more download this whitepaper today!
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 23, 2018
In the digital economy, application programming interfaces (APIs) are essential for executing ideas quickly and seizing new business opportunities. They are the building blocks of digital transformation, enabling organizations to deliver exceptional customer experiences, create new revenue streams and connect employees, partners, apps and devices to data—anytime, anywhere. APIs are not necessarily a new technology, but in today’s digital world, they have risen in prominence and become important to every facet of the enterprise. This in turn has increased the demand for effective API management. But what does an effective solution look like? The API Management Playbook will help you understand: • Why digital transformation is crucial in the application economy • How APIs are the building blocks of digital transformation • Which key stakeholders in your organization are impacted by APIs • What the API lifecycle is and how it relates to API management
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 23, 2018
Nell'economia digitale, le API (Application Programming Interfaces) sono essenziali per concretizzare rapidamente le idee e approfittare delle nuove opportunità di business. Rappresentano la chiave per la digital transformation, consentendo alle aziende di offrire una customer experience eccezionale, creare nuovi flussi di ricavi e permettere a dipendenti, partner, app e device di accedere ai dati ovunque e in qualsiasi momento.Le API non sono necessariamente una nuova tecnologia, ma nel mondo digitale di oggi hanno assunto una particolare rilevanza in ogni aspetto del business. Questo ha accresciuto l'esigenza di implementare una soluzione di API Management realmente efficace. Ma quali sono le caratteristiche di una soluzione efficace?
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 24, 2018
Sie müssen stets für das kontinuierliche Wachstum Ihres Unternehmens sorgen. Im Zuge der anhaltenden Dynamik der Application Economy setzen Sie zur Förderung dieses Wachstums vermutlich auf digitale Unternehmensinitiativen. Folgende Ziele für diese Strategie versprechen das größte Potenzial: • Bereitstellung einer herausragenden digitalen Customer Experience über Mobile Devices • Erschließung von Märkten und Umsatzquellen über unterschiedliche Kanäle• Vernetzung von Mitarbeitern und Partnern mit Unternehmensdaten jederzeit und standortunabhängig • Einführung innovativer neuer Services für das Internet of Things (IoT)
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 24, 2018
Die Welt ist heute digital – Cloud, Mobilität, Social Media und das Internet of Things verändern Arbeit und Freizeit für jeden. Diese sich schnell weiterentwickelnde digitale Welt definiert auch die Beziehung zwischen Ihrem Unternehmen und Ihren Kunden neu. Die Kunden erwarten von ihren bevorzugten Marken heute eine komfortable, interaktive User Experience. Auch die Security ist ein wichtiges Anliegen. Die Risiken wachsen, da Unternehmen und Kunden immer mehr vertrauliche Daten austauschen.Diese Transformation verstärkt auch den Wettbewerb. In den Worten des Analysten Mark Raskino: „Daher revidierten alle Akteure ihre Strategien ungefähr gleichzeitig, und allen wurde die Macht der digitalen Wirtschaft etwa zur gleichen Zeit bewusst. Konkurrenz ist also unvermeidlich.“
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: May 24, 2018
In der digitalen Wirtschaft sind Anwendungsprogrammierschnittstellen (APIs) unerlässlich, um Ideen schnell umzusetzen und neue Geschäftschancen zu nutzen. Sie sind die Bausteine der digitalen Transformation und ermöglichen es Unternehmen, eine herausragende Customer Experience bereitzustellen, neue Umsatzquellen zu erschließen und Mitarbeiter, Partner, Anwendungen und Geräte jederzeit und überall mit Daten zu verbinden.APIs sind nicht unbedingt eine neue Technologie, aber in der heutigen digitalen Welt ist ihre Bedeutung gewachsen, und sie sind für jeden Aspekt des Unternehmens wichtig geworden. Dies wiederum hat den Bedarf an einem effektiven API Management erhöht. Aber wie sieht eine effektive Lösung aus?Im API Management Playbook wird erläutert:• Warum die digitale Transformation in der Application Economy unerlässlich ist• Warum APIs die Bausteine der digitalen Transformation sind• Auf welche wichtigen Interessenvertreter in Ihrem Unternehmen APIs Auswirkungen haben• Was der API-Le
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     CA Technologies EMEA
By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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     Adobe
By: Adobe     Published Date: Feb 13, 2018
To offer customers the experience they expect requires more than traditional analytics. You need digital intelligence. As we’ve evolved into a true Digital Intelligence Platform, we’re in the right position to help you offer amazing customer experiences across channels. See why we are listed as the only Leader in The Forrester Wave™: Digital Intelligence Platforms, Q2 2017.
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     Adobe
By: Adobe     Published Date: Feb 13, 2018
Chart your course with the latest trends. Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite. Read the report to: Get the latest pulse of mobile marketing and relevant benchmarks for your mobile marketing investment See how the latest trends and best practices help you acquire and engage your mobile customers Learn how to transform your strategies around the latest mobile trends and tactics Simply fill out the form to download the report.
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     Adobe
By: Adobe     Published Date: Feb 13, 2018
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation Simply fill out the form to read the report.
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     Adobe
By: Reputation.com     Published Date: Jun 29, 2018
Creating competitive advantage starts with a sound digital strategy. In a 2017 survey of healthcare consumers across the U.S. from a representative range of demographic groups, we found that 88% of consumers begin their search for healthcare providers online. Consumers rely on search engines and review sites to steer their decisions about where to go for care. What consumers read about you online heavily influences their decision-making. Your reputation is defined at every touchpoint a potential patient has with your doctors and organization on the web — from the doctor or location listing, to patient rating and reviews, to finding the right doctor and reading profiles on your website. Done well, online reputation management (ORM) enables your providers to generate a high volume of representative reviews from the “silent majority,” while providing valuable insights to improve patient experience, make operational improvements and drive new patient appointments.
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     Reputation.com
By: BMC ASEAN     Published Date: Dec 18, 2018
The world runs on IT operations. When new digital experiences delight customers, innovative business models disrupt industries, and big data makes organizations smarter than ever, it’s because of your success in supporting the complex, dynamic infrastructure and apps that power them.
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     BMC ASEAN
By: BMC ASEAN     Published Date: Dec 18, 2018
Digital transformation encompasses both technological and human components. While many initiatives focus on ensuring that a company’s multi-cloud infrastructure is agile enough to meet changing demands around cloud mobile, Internet of Things (IoT), and big data, it’s equally important to empower business workers with the modern digital tools they need to be successful today. Artificial intelligence and machine learning can play a vital role on both of these fronts. In fact, 78 percent of CIOs and senior IT leaders are already looking to AI to address complexity,1 and by 2019, 30 percent of IT service desks will utilize machine learning to free up support capacity.2 The magnitude of change has forced companies to take stock of the experience they offer employees. As digital natives3 enter and advance in the workforce, talent retention is now a top priority. These workers expect to have the best tools; 93 percent of millennials cited modern and up-to-date technology as one of the most
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     BMC ASEAN
By: CA Technologies EMEA     Published Date: Apr 10, 2018
It’s More Difficult Than Ever to Deliver a Five-Star Experience. To truly capture customer interest and loyalty, your applications and services have to deliver reliable experiences that delight users, scale to support their changing needs and regularly refresh with new innovations. As a result, you need ways to measure the metrics that really matter, namely: engagement, loyalty and satisfaction. It’s also imperative that you match agility with quality, making application performance a priority goal for everyone—from the business to marketing to IT. Finally, you need to future-proof your business by rapidly adopting the latest technologies and innovations that will meet—and exceed— customers’ expectations.
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: Apr 10, 2018
Offrire un'esperienza a cinque stelle è più difficile che mai. Per conquistare realmente l'interesse e la fedeltà dei clienti occorre che le applicazioni e i servizi assicurino esperienze affidabili e soddisfacenti per gli utenti, siano abbastanza scalabili da supportare le loro esigenze in evoluzione e vengano aggiornate regolarmente con le più recenti innovazioni.
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     CA Technologies EMEA
By: CA Technologies EMEA     Published Date: Apr 10, 2018
Noch nie war es so schwierig, eine überragende Experience zu liefern. Um wirklich für Interesse bei Kunden sowie für deren Bindung zu sorgen, müssen Ihre Apps und Services eine zuverlässige Experience liefern, auf veränderliche Kundenanforderungen skalieren und regelmäßig Innovationen bringen. Deshalb brauchen Sie Methoden, um Messdaten zu erheben, die wirklich wichtig sind: Interaktion, Kundentreue und Zufriedenheit. Außerdem ist es wichtig, dass Sie Agilität mit Qualität ergänzen und Application Performance für alle zum obersten Ziel machen – vom Unternehmen über das Marketing bis zur IT. Und schließlich müssen Sie Ihr Geschäft zukunftsfest machen, indem Sie schnellstmöglich neueste Technologien und Innovationen einführen, die die Erwartungen von Kunden erfüllen und übertreffen.
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     CA Technologies EMEA
By: Entrust Datacard     Published Date: Sep 14, 2018
Digital is changing the face of business, and your security needs are evolving along with it. The widespread adoption of technologies and applications like mobile, VPN and Office 365 have enabled your users a more frictionless work experience. But how can you ensure those experiences are also secure? Forrester recently surveyed 100 IT and security executives to understand their current approaches to user authentication and access management. Check out the 2018 Forrester Opportunity Snapshot — Modern Authentication Methods Protect and Enable study to learn what authentication methods other companies are using and which of these methods are most effective.
Tags : authentication, knowledge-based authentication (kba), multifactor authentication, out-of-band authentication, two-factor authentication, identity as a service (idaas), enterprise mobility
     Entrust Datacard
By: Adobe     Published Date: Sep 08, 2011
Get a demo and an in-depth look at the Adobe DEP. Marcel Boucher will show you the new architecture based on OSGI, JCR and Sling which can run directly in a Java virtual machine.
Tags : adobe, application development platform, digital enterprise platdform, marcel boucher, osgi, jcr, sling, java
     Adobe
By: Adobe     Published Date: Sep 19, 2013
Social marketers need to reach the right customers with the right message, connect social to business results, and manage customer relationships across all digital experiences. Adobe Social makes social marketing easier and more effective than ever
Tags : social media, marketing, platforms, digital marketing, marketing solutions, analytics, internet marketing
     Adobe
By: E-SignLive by Silanis     Published Date: Sep 30, 2013
Accelerating the Move to a Strong Online and Mobile Offering For credit unions, offering members a digital and mobile banking experience has never been more accessible. This 29-page ebook shows you how to use electronic signature technology to improve the member experience (both in-branch and online), improve regulatory compliance and compete with big banks.
Tags : credit union, banking, banking technology
     E-SignLive by Silanis
By: Cisco     Published Date: May 14, 2015
The shift to mobile and cloud computing is imperative for all company leaders because it facilitates the digitization of the business and advances new ways to enable employees and serve customers.
Tags : cisco, catalyst, networks, byod, mobile computing, wifi, cloud computing
     Cisco
By: Adobe     Published Date: Apr 30, 2015
To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create personalized content for every customer. The ability to deliver digital experiences that differentiate your brand and deepen customer relationships is more crucial than ever to driving business success.
Tags : adobe, econsultancy, digital intelligence, differentiation, cms, mobile, social personalization, search marketing
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Adobe a Leader in The Forrester Wave™: Web Content Management Systems, Q1 2015. Again.
Tags : adobe, forrester wave, web content management, application development, experience, sitecore, search marketing, email marketing
     Adobe
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