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digital experience

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By: IBM     Published Date: Oct 11, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, commerce, customer analytics, digital intelligence, customer experience
     IBM
By: IBM     Published Date: Oct 11, 2016
Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s Customer Experience Analytics solution can solve them.
Tags : ibm, customer analytics, customer experience, analytics, data insight
     IBM
By: Adobe     Published Date: Oct 10, 2016
Read the infobrief for insights on: - What digital transformation is and how other businesses are doing it - How you can save time, money, and improve your customer experience with digitally transformed document workflows - Best practices and first steps in transforming document workflows in your own company
Tags : adobe, document cloud, document workflows, acrobat, adobe acrobat, idc
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
Tags : customer experience, customer interaction, customer engagement, customer relationship, digital, crm solutions/software, customer experience/engagement, e-commerce
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
     Adobe
By: Adobe     Published Date: Oct 05, 2016
Mobile apps are a core – and essential – component of the modern digital experience. Whether the organization is a consumer-facing brand, a B2B leader, or an enterprise seeking to enhance employee productivity, well-designed mobile apps that deliver a great user experience play a unique role in building engagement.
Tags : mobile apps, mobility, mobile devices, customer experience, crm solutions/software, customer experience/engagement
     Adobe
By: Crownpeak     Published Date: Sep 29, 2016
The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, designed to help guide companies that are in the process of evaluating a Web Content Management solution for their business. For the third year in a row, Gartner has recognized Crownpeak as a "Visionary" on its 2016 Magic Quadrant for Web Content Management. The report is an invaluable tool for gaining a better understanding of the industry's leading WCM solutions and their strengths. Crownpeak recently added Digital Quality Management to its platform, making us the only WCM with automated monitoring for flagging errors and inconsistencies. Enjoy a complimentary download on us!
Tags : crownpeak, gartner, magic quadrant, web content management, wcm, digital quality management, digital experience management, website development
     Crownpeak
By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
Tags : adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
Tags : adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research
     Adobe
By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
Tags : adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing
     Adobe
By: Crownpeak     Published Date: Sep 21, 2016
In this Forrester Research report, you'll learn: - How regulated industries can personalize web experiences without risk - Which CMS providers are equipped to help archive personalized experiences while maintaining industry compliance - How to assess whether a CMS vendor can meet your complex r
Tags : crownpeak, forrester, forrester research, web experience, contextual, online customer experience, personalization, web content management
     Crownpeak
By: Crownpeak     Published Date: Sep 21, 2016
Topics Include: - IaaS vs. PaaS vs. SaaS - Addressing concerns around cloud security, integration and customizability - Availability of cloud solutions in the major DX categories - The urgency for adopting cloud solutions
Tags : crownpeak, forrester research, cloud, digital experience platforms, cloud solutions, saas, digital experience management, web content management
     Crownpeak
By: VMware AirWatch     Published Date: Sep 21, 2016
Digital transformation (DX) is the driving force behind new worldwide initiatives in financial services. However, a recent IDC survey discovered that fewer than 5% of institutions have started or completed a digital transformation strategy. Historically, financial institutions focused on the use of mobility to directly drive improved customer experiences to their customers' devices. However, as consumer sophistication with mobility increases — particularly among younger generations —so too does the need to enable mobility for the enterprise worker. This Market Spotlight explores these issues in the larger DX context.
Tags : 
     VMware AirWatch
By: Adobe     Published Date: Sep 16, 2016
There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A next-generation DAM can turn your content marketing into compelling customer experiences. To learn more content marketing tips, read Breaking the DAM. ?
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, crm & customer care, traditional marketing
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Every year, consumers demand more personalized content. But the challenge is to deliver that content across new channels, devices, and experiences. Read The Marketer’s Guide to Articulating DAM Return on Investment to learn why a digital asset management solution can be the key to delivering more content, faster. Read the Adobe white paper to learn more about: • Why you need DAM over other content storage solutions • How to make the ROI case for DAM • Companies who have used DAM for success
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, roi, crm & customer care
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care
     Adobe
By: IBM     Published Date: Sep 15, 2016
This webcast session will discuss and demonstrate a new set of mobile capabilities within the IBM Digital Experience portfolio. These exciting new capabilities enable the line of business to work hand in hand with mobile app developers to deliver personal, adaptive, and relevant content to hybrid or native mobile applications. Come see how a new content authoring experience brings workflow, segmentation, and mobile notifications together to help drive the right mobile app experience for your users.
Tags : ibm, commerce, mobile, apps, mobile app, ibm digital experience portfolio
     IBM
By: Crownpeak     Published Date: Aug 25, 2016
Here’s why Digital Quality Management is mission-critical for any global enterprise, and how it’s helping digital marketers achieve their objectives.
Tags : crownpeak, digital marketing, digital quality management, marketing, marketers, digital governance, dqm, online marketing
     Crownpeak
By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
Tags : digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
     Monotype
By: IBM     Published Date: Aug 17, 2016
As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer insights professionals to compete, the use of customer understanding to optimize experiences at scale must be at the heart of all digital transformation initiatives. Digital intelligence provides a vision and approach that captures a holistic view of the customer in order to optimize digital interactions, engagements, and experiences. During his talk James McCormick will describe the vision and need for digital intelligence; the approach needed to make it a strategic initiative, and ultimately, how it will provide a competitive advantage.
Tags : ibm, customer experience, commerce, customer experience analytics, data insights, digital intelligence, digital interaction, engagement
     IBM
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