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By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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     Adobe
By: Adobe     Published Date: Nov 09, 2017
The companies that are succeeding today are the ones that go beyond their products and services and create exceptional experiences. We surveyed industry leaders around the world to discover the top digital marketing trends and priorities. We’re sharing the results of the 2017 Digital Marketing Study in Running on Experience. Read the report to learn: What strategies and approaches set leaders apart from the rest Where companies in your industry are investing The four steps for digital transformation
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     Adobe
By: SAS     Published Date: Apr 16, 2015
The exponential growth in digital channels has given rise to the importance of digital marketing. But digital marketing isn’t just about the channel, it’s the mechanism by which people are creating and sharing experiences; engaging not only with each other, but with companies they do business with. With such high channel fragmentation, making strategic decisions on audience, con¬tent and platforms is critical. Marketers need the capability to define their market, build outstanding content, tailor messaging and provide that messaging in the right medium – quickly!
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     SAS
By: Epsilon     Published Date: Oct 19, 2012
Retailers constantly search for ways to target customers, and technology is an increasingly popular and critical vehicle many are leveraging to break through the clutter. Read on to learn how digital receipts are creating engagement.
Tags : digital marketing, epsilon, digital receipts, interactions, customer experience, customer engagement, advertising agencies
     Epsilon
By: IBM     Published Date: May 27, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Tags : ibm, big data, insurance, digital insurer, business model, insurance industry, technology, integration
     IBM
By: IBM     Published Date: Aug 06, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Tags : ibm, insurance, digital, business model, technology, transparency
     IBM
By: IBM     Published Date: Aug 08, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Tags : digital reinvention, digital world, insurance, trust, emerging marketing, internet marketing, business intelligence, market research
     IBM
By: IBM APAC     Published Date: Aug 25, 2017
Digital technologies have altered how people and businesses interact. Digital forces have created unprecedented levels of industry dislocation and are fundamentally changing business economics. To succeed in this disruptive environment,organizations will need to offer compelling new experiences, establish new focus, build new expertise and devise new ways of working. Business leaders will face a stark choice: Either digitally reinvent their enterprises, or watch as their businesses decompose around them. Successful Digital Reinvention will involve a fundamental reimagining of how an organization operates and how it engages with its environment.
Tags : technology factors, market factors, macroeconomic, technological disruption, regulatory concerns, socioeconomic factors
     IBM APAC
By: IBM     Published Date: Feb 24, 2015
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
Tags : digital reinvention, ibm, digital insurer, digital technologies
     IBM
By: Samsung     Published Date: Feb 02, 2016
With increases in digital viewership, arenas have had to make fundamental changes to fill stadium seats. One of these is the use of digital signage for live sports.
Tags : samsung, digital, display, sports venues
     Samsung
By: DocuSign     Published Date: Apr 24, 2018
Discover Digital Transaction Management and how it can dramatically improve the real estate business. From safety and legal concerns, to financial costs and user experience improvement, each aspect of the Digital Transaction Management approach is covered in this guide.
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     DocuSign
By: DocuSign     Published Date: Apr 24, 2018
Discover Digital Transaction Management and how it can dramatically improve the real estate business. From safety and legal concerns, to financial costs and user experience improvement, each aspect of the Digital Transaction Management approach is covered in this guide.
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     DocuSign
By: Comcast Business     Published Date: Feb 06, 2019
Hospitality is a customer-focused industry, with a hotel brand’s reputation and ultimate success dependent on the quality of the experience of its guests. It is no surprise then, that digital transformation efforts within the hospitality sector are focused on technologies that improve the guest experience, from check-in to check-out and everything in between. Today’s travelers are digitally savvy, using their smartphones and mobile devices for a multitude of tasks. They expect a high-quality connection throughout the property and the ability to perform certain tasks from the hotel’s app, such as checking in and choosing their own room. They expect in-room entertainment beyond basic cable and in-room digital devices they can use to order food, book a massage or control the lighting, for example.
Tags : hospitality, hospitality providers, hotel technology, motel technology, guest experience, pos, digital entertainment, wifi
     Comcast Business
By: Comcast Business     Published Date: Feb 06, 2019
Retail has been transformed by technology in multiple ways, from the way customers interact with retailers to how products are offered and acquired. Indeed, the entire shopping experience has been redefined and expanded to enable customers to purchase products anytime, anywhere, with any device, from any number of retailers. Consumers’ changing shopping behaviors and their reliance on technology enables retailers to reach a wider swath of potential buyers, moving well beyond the borders of their physical store locations to new geographies and populations. That said, retailers must understand how to use technology effectively to draw in customers and entice them to purchase, as well as help them improve their operations and enable new, innovative ways to keep customers coming back.
Tags : retail, shopping, retailers, wifi, retail technology, network, technology, digital transformation
     Comcast Business
By: Microsoft     Published Date: Jul 20, 2018
For sales organizations, customer engagement is about more than touchpoints—it’s about everything that happens in between personal and digital encounters. Customer engagement requires an organization-wide commitment to creating meaningful connections, building relationships, and nurturing those relationships to establish trust and keep your brand top-ofmind. “The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group The realignment of, or new investment in, technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle. - Altimeter Group Customer engagement drives every interaction, every process, and every decision—and it’s the key to driving sales. In fact, respondents from a May 2016 Microsoft survey of sales leaders across multiple industries ranked customer engagement the #1 dr
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     Microsoft
By: Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017     Published Date: Jul 18, 2017
The past five years have marked the beginning of the “Age of the Customer,” in which technology and economic forces have put customers in control of their interactions with businesses. These businesses, hoping to understand and serve customers in a global and digital economy, are almost universally undergoing digital transformation, which involves realigning and investing in new technology and business models with a specific focus on the customer experience.
Tags : online customer experience, cross channel, call center agent, improving mobile, store/branch, phone service, social computing
     Oracle APAC ZO OD Prime Volume CX ABM Leads June 2017
By: Vonage Business     Published Date: Jan 19, 2018
In the digital era, the customer experience is the new battleground for differentiation. Businesses must make digital interactions personal and contextually relevant with every interaction to thrive and meet today’s consumer’s expectations. Cloud-based unified communications, integrated business applications, and CPaaS is the winning combination to enable contextual communications across the customer value chain. Download the whitepaper.
Tags : digital, transformation, communications, value chain, customer, applications, vonage
     Vonage Business
By: CMO.com     Published Date: Mar 09, 2016
Marketers are focusing much more on the customer experience in 2016 due to changing digital trends. Download this article to find out more and by doing so you will subscribe to CMO.com and will have access to more content like this.
Tags : cmo, marketing, adobe, subscription, case study, digital trends, search marketing, email marketing
     CMO.com
By: Akamai Technologies     Published Date: Aug 24, 2018
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     Akamai Technologies
By: DocuSign     Published Date: Mar 23, 2016
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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     DocuSign
By: DocuSign     Published Date: Apr 12, 2017
Today, more than ever, the customer is at the center of business. Armed with more choice and ultimately more power, customers expect businesses to deliver entirely satisfying, customer-centric experiences throughout the sales cycle. Whether you sell to businesses or consumers, customers are accustomed to one-click purchasing, full mobile access, and social media-driven recommendations, and they are demanding a similar experience of all companies they do business with. With eSignature & Digital Transaction Management (DTM) solutions from DocuSign you can provide that experience, allowing customers to transact with you on their terms while reinforcing your modern reputation.
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     DocuSign
By: Lenovo and Intel®     Published Date: Nov 03, 2017
The power of digital transformation (DX) is delivered through devices. But too many digital transformation initiatives focus entirely on broad cloud, app, and software solutions. While end-user computing devices account for only a fraction of DX investments, underestimating their importance can risk your entire initiative. To ensure the success of your DX initiative, you need to have the right devices in the right hands to deliver your transformative experience. In this white paper, you’ll see how to avoid the pitfalls of DX, and how to evaluate your device requirements to maximize the potential of your DX investment. Download the white paper to find out more!
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     Lenovo and Intel®
By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how Audi differentiated its brand experience using web content and digital asset management capabilities in Adobe Experience Manager
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     Adobe
By: Oblong     Published Date: Nov 18, 2016
Fujitsu created the Open Innovation Gateway (OIG) in the Silicon Valley as a platform dedicated to advancing the implementation of innovative practices in June 2015. The OIG spurs practical results and achieves goals based on collaboration throughout the organization from a wide range of fields. Fujitsu has been using the immersive Mezzanine solution as the collaborative heart of the OIG. Mezzanine allows remote teams to simultaneously share information on any device. Meeting participants can gesturally move and organize information across an immersive digital workspace. To achieve the same collaborative results as Fujitsu, schedule a demo at one of our locations and experience an immersive digital workspace first hand.
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     Oblong
By: Sauce Labs     Published Date: May 30, 2018
Today’s modern development disciplines -- whether Agile, Continuous Integration (CI) or Continuous Delivery (CD) -- have completely transformed how teams develop and deliver applications. Companies that need to compete in today’s fast-paced digital economy must also transform how they test. Successful teams know the secret sauce to delivering high quality digital experiences fast is continuous testing. This paper will define continuous testing, explain what it is, why it’s important, and the core elements and tactical changes development and QA teams need to make in order to succeed at this emerging practice.
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     Sauce Labs
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