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By: Dun & Bradstreet     Published Date: Oct 24, 2016
We hope this insight into how your colleagues and peers use programmatic helps you make better decisions about your own future advertising methods.
Tags : programmatic, digital advertising, b2b marketing, marketing data, social media, web analytics, business intelligence, social media marketing
     Dun & Bradstreet
By: Dun & Bradstreet     Published Date: Oct 24, 2016
Anyone who attempts personalized B2B marketing is pestered by a niggling problem. It requires us to get everything “right,” but what’s “right” is relative to the individual business buyer in question.
Tags : digital marketing, b2b marketing, programmatic, customer data, marketing intelligence, social media, interactive marketing, customer experience/engagement
     Dun & Bradstreet
By: Sparxoo     Published Date: Dec 21, 2016
With a new year upon us, it's time to put out Nostradamus hat on and give our best predictions for 2017. It's time for a fresh perspective as you look at your marketing plans and /make sure your initiatives are aligned for success. Our digital marketing gurus have pulled insights and trends together to give you insider secrets on digital marketing and how can you get a leg up on your competition. Why? Because we dig digital, and want to spread the love.
Tags : sparxoo, digital marketing, trend, marketing, forecast, insights, analytics, marketing research
     Sparxoo
By: Sitecore     Published Date: Nov 06, 2015
This year, Sitecore advanced to the top position on the Ability to Execute axis among the vendors evaluated.
Tags : sitecore nfusion, gartner, web content management, magic quadrant, digital marketing, platform
     Sitecore
By: Flimp Media     Published Date: Jan 21, 2010
This report, which describes the emergence of Intelligent Digital Collateral (IDC) as a valuable top-line segment of the overall rich media and video marketing category, discusses how rich media marketing isn't just for advertising anymore.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, analytics, rich media, social media
     Flimp Media
By: Flimp Media     Published Date: Jan 26, 2010
This report, discusses the uses, applications and benefits of video landing pages for email marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective online video email marketing campaigns using video landing pages without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, landing pages, email marketing, emarketing, measurability
     Flimp Media
By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
     Flimp Media
By: SAS     Published Date: Mar 06, 2018
Digital transformation is a reality for marketers that is wrapped in both opportunities and headaches. Marketers understand the choices and expectations that their customers now have, and they are up for the challenge. But marketers also have many obstacles to overcome to deliver the consistently good, timely and engaging customer experience, across devices, that customers demand. The good news is that the marketing technology industry is rapidly evolving to address these challenges. And in the same way that consumers have an abundance of choices, marketers also have many options when it comes to choosing partners to help. But where to start, and how to choose the right partners?
Tags : 
     SAS
By: Rocket Fuel     Published Date: Jan 28, 2013
This whitepaper explains the fundamentals of programmatic buying, and what it can do to propel your digital marketing. It also explains the key concepts you must understand in order to access the huge profit potential of programmatic buying.
Tags : media buying, programmatic buying, real time bidding, emerging marketing, advertising agencies
     Rocket Fuel
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Neolane, Inc.     Published Date: Dec 30, 2008
Packard Bell implements targeted customer loyalty program to strengthen its brand and inspire repeat purchases. With strong roots in the consumer PC industry, Packard Bell has expanded its focus to embrace a successful digital entertainment strategy, manufacturing a range of media products for television and wireless networking. Packard Bell and Neolane were recipients of the 2007 NCDM Database Excellence Award for Multichannel Marketing Achievements.
Tags : neolane, customer loyalty program, customer service, packard bell, repeat purchases, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
     Neolane, Inc.
By: ClickSquared     Published Date: Jul 07, 2009
With interactive relationship marketing, businesses can build relationships that captivate and motivate prospects and customers across an entire buying lifecycle, while providing measurable results. The digital platform these programs run on should support a long-term vision for the role of IRM, encompassing a complete range of services and facilities in an integrated management and communication systems. Learn more today!
Tags : clicksquared, digital marketing, interactive relationship marketing, irm, lifecycle, marketing intelligence, it foundation, web 2.0
     ClickSquared
By: Marchex     Published Date: Dec 10, 2010
This white paper focuses on the following three reasons why call tracking and analytics is such an essential component of a digital marketer's toolkit.
Tags : marchex, call tracking, analytics, digital marketing, search marketing, phone call, performance-based advertising, search bid
     Marchex
By: 2ergo     Published Date: Apr 09, 2010
With close to 40 million smartphone owners and more than 3 billion applications downloaded, the potential of smartphone applications as brand builders and money makers is real! 2ergo's experienced team serves as the first choice for leading brands looking to launch smartphone applications, and we are ideally positioned to help you integrate mobile applications as part of your overall digital marketing strategy.
Tags : 2ergo, iphone, mobile devices, apps, applications, mobile apps, smartphone, gps
     2ergo
By: SAS     Published Date: Mar 14, 2014
To reach a consumer with a message that is going to drive the most value for your organization, you have to understand what that consumer is looking for and what type of information will bring him further along the path of conversion.
Tags : sas, marketing, marketing attribution, digital marketing, collecting data, analysis, market testing, consumer purchasing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the advantages of having a digital asset management system for your organization and see how your overall marketing operations will drastically improve.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the importance of having marketing operations management and see why this enterprise marketing solution is the exact solution that your organization needs.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, marketing resource management, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn why your organization should utilize marketing operations management technology and see how you can seamlessly deploy the solution without alienating any customers or employees.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn how to optimize your multichannel marketing in seven steps and see how these changes can produce the best results for your organization while still reaching your target audience.
Tags : sas, multichannel marketing, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn the 4 reasons for your organization to have a technology platform for marketing operations management and see how this technology will allow for a more seamless workflow.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, search marketing, email marketing, emerging marketing
     SAS
By: SAS     Published Date: Apr 14, 2014
Learn about the new habits of today’s modern consumers and see how your organization will benefit from utilizing the right marketing automation technology.
Tags : sas, digital asset management, management system, marketing operations, marketing collateral, email marketing, emerging marketing, marketing research
     SAS
By: Limelight     Published Date: Feb 15, 2013
Learn some simple ways to start assessing your digital presence.
Tags : digital presence, digital marketing, content strategy, engagement, web presence, social media, interactive marketing, webinars & web conferencing
     Limelight
By: Limelight     Published Date: Feb 15, 2013
In this whitepaper you'll learn how to optimize your online marketing through best practices and other useful information.
Tags : digital presence, digital marketing, content strategy, web presence, online marketing, website optimization, ecommerce, digital experience
     Limelight
By: Optify     Published Date: Aug 03, 2012
Learn how your agency can thrive by offering high-value inbound marketing services.
Tags : digital marketing, inbound marketing, internet marketing, content creation, social media marketing, search engine marketing, seo, social media
     Optify
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