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digital trend

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By: Riverbed     Published Date: Nov 30, 2016
An imperative for many enterprises is to undergo a digital transformation to develop new business models, engage better with customers and employees, and remain competitive. Underpinning this transformation is the use of cloud services, which support the rapid innovation and responsiveness required in the digital age. Unfortunately, current enterprise networks tasked with delivering these innovative services are complex, rigid, costly, and were not built for the speed and flexibility needed in the cloud and digital era. As a result, many organizations are challenging the status quo of traditional networking by taking a software-defined approach. Watch this webinar featuring research from Forrester to discover: * Trends that are compelling 90% of organizations to evolve their networks * Why SD-WAN is a critical enabler of digital transformation * Key capabilities companies look for in an SD-WAN solution
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     Riverbed
By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
     Balihoo
By: OpenText     Published Date: Mar 20, 2012
In this paper we'll look at the trends driving online marketing and show how an online marketing solution can help marketing executives achieve their three most important objectives.
Tags : marketing, opentext, online marketing, digital marketing, marketing trends, digital, online marketing, interactive marketing
     OpenText
By: Adobe     Published Date: Dec 21, 2015
The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time.
Tags : adobe, digital asset, media, customer experience, channel
     Adobe
By: Adobe     Published Date: Dec 21, 2015
Download the Adobe-sponsored IDC InfoBrief Proving the Value of Digital Asset Management and the Adobe white paper 7 Trends Impacting How We Use Digital Assets to see how to use DAM to keep up with the constantly accelerating pace of digital business.
Tags : adobe, asset management, digital, idc
     Adobe
By: Adobe     Published Date: Sep 16, 2016
Meet the trends that are impacting your ability to create, manage, deliver and optimize your digital assets. The Adobe white paper, 7 Trends Impacting How We Use Digital Assets, identifies the trends that help you deliver more meaningful customer experiences with the right assets, through the right channels, at the right time. Read the Adobe white paper to learn: • How metadata can help increase brand consistency across multiple channels and devices • Why marketers need digital asset tools that increase responsiveness to consumers in real time • The importance of rich media in delivering personalized content that deepens customer connections
Tags : adobe, digital, digital asset management, dam, digital asset management system, customer experience, digital assets, crm & customer care
     Adobe
By: Cloudian     Published Date: Feb 15, 2018
We are living in an age of explosive data growth. IDC projects that the digital universe is growing 50% a year, doubling in size every 2 years. In media and entertainment, the growth is even faster as capacity-intensive formats such as 4K, 8K, and 360/VR gain traction. Fortunately, new trends in data storage are making it easier to stay ahead of the curve. In this paper, we will examine how object storage stacks up against LTO tape for media archives and backup. In addition to a detailed total cost of ownership (TCO) analysis covering both capital and operational expenses, this paper will look at the opportunity costs of not leveraging the real-time data access of object storage to monetize existing data. Finally, we will demonstrate the validity of the analysis with a real-world case study of a longstanding network TV show that made the switch from tape to object storage. The limitations of tape storage go way beyond its lack of scalability. Data that isn’t searchable is becoming
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     Cloudian
By: Infosys     Published Date: Jun 12, 2018
Digital technologies are rewriting the rulebooks across industries. They are not only having a profound impact on how organizations work, but are also redefining the parameters of productivity and success. Organizations that can evolve and embrace this fast paced, digital world that we live in are more likely to be successful. However, given the rapid pace at which digital trends are evolving, what might be an industry standard at one moment can be displaced the next. This means that for enterprises, simply striving to keep up might no longer be enough, as businesses need to lead the way with new technology in their industries. Infosys commissioned an independent market research company, Vanson Bourne, to investigate the use of digital technologies and key trends in nine industries. This exclusive report covers: The surging tide of digital technology adoption in organizations – what is used and where? The promised land of digital technology use, and the hurdles organizations face to
Tags : digital, technology, organization, enterprises
     Infosys
By: Adobe     Published Date: Jun 29, 2012
Where should you be advertising in 2012? How will consumer behavior change the way you interact with your audience? What mobile trends will impact you most this year? Marketers, retailer, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing. If past years were about amassing data from the touch points between companies, 2012 will be about curating, filtering and measuring that information to drive outcomes.
Tags : adobe, marketing, emarketer, digital trends, digital marketing, advertising, interactive marketing, web analytics
     Adobe
By: MuleSoft     Published Date: Jul 13, 2018
"Digital transformation is increasingly becoming a “when, not an if” for most companies. MuleSoft surveyed 650 IT decision makers across the globe. The research shows that three-quarters of companies are currently undertaking digital transformation initiatives, and 80% say if they don’t complete those initiatives, their companies will lose revenue in the next 12 months. How does your company stack up? Download the Connectivity Benchmark Report 2018 to find out: -The top digital trends companies are investing in for 2018 -The biggest challenges holding companies back from achieving their digital transformation goals -The one strategy companies use to develop applications and projects more efficiently"
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     MuleSoft
By: MuleSoft     Published Date: Apr 23, 2019
Digital transformation is front and center and this year, it’s all about connecting the customer experience. MuleSoft surveyed 650 IT leaders from global enterprises. The research shows that the vast majority (97%) of companies are currently undertaking or planning to undertake digital transformation initiatives. Nine out of 10 IT leaders believe if they don’t complete those initiatives, their companies will lose revenue. How does your company stack up? Download the 2019 Connectivity benchmark report to find out: The top digital trends of 2019. The evolving role of IT as a business catalyst. Which strategies leading enterprises are adopting to get ahead.
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     MuleSoft
By: Adobe     Published Date: Jul 13, 2012
Marketers, retailers, content owners and technology firms are more focused than ever on obtaining results from investments in digital marketing.
Tags : emarketing, cloud computing, smartphone, tablet, ereader, mobile video, online video, e-commerce
     Adobe
By: Marketo     Published Date: Aug 02, 2016
Download this ebook and learn by example how financial institutions can embrace: - Marketing automation - Social media marketing - Content marketing - Marketing analytics - And many more key digital marketing trends
Tags : marketo, marketing, digital marketing, financial services, marketing automation, social media marketing, content marketing, marketing analytics
     Marketo
By: VMware     Published Date: Nov 07, 2016
With the rise of companies such as Netflix and Uber, the marketplace is feeling the impact of “digital disruptors”—fast-moving, application-centric organizations that are taking advantage of digitalization to create thriving and market-changing business models. In an effort to stay competitive, more enterprises are adopting multi-cloud strategies as a means “to optimize workload performance and cost” across their IT environment, both on and off premises. The trend brief “Top Trends Driving the Need for Unified Cloud Management” discusses how a cloud management platform (CMP) enables IT organizations to accelerate IT services delivery and improve data center operations while maintaining control across multi-cloud environments. The brief highlights the VMware enterprise-ready cloud management platform based on VMware vRealize® Suite and powered by Intel® based server platforms.
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     VMware
By: Microsoft     Published Date: Jul 20, 2018
EXPECTATIONS FOR CUSTOMER SERVICE CONTINUE TO RISE AROUND THE GLOBE Customers expect more from brands when it comes to convenience, resolution times, and agent expertise. Evolving customer preferences are tightly linked to innovations in digital technology, and brands must embrace both in order to keep pace with heightened expectations. The good news is that brands that can deliver on expectations are rewarded with higher rates of customer retention and loyalty. The Microsoft 2017 State of Global Customer Service survey polled 5,000 people from Brazil, Germany, Japan, the United Kingdom and the United States. We continue to find commonalities along with distinct differences between locals. And though people in all age groups are embracing new digital trends, millennials especially are shaping the way brands need to think about the future of customer service engagement. Regardless of industry, service organizations are a customer engagement focal point for brands around the world. Our r
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     Microsoft
By: Adobe     Published Date: Apr 17, 2014
Download our 2014 Digital Trends report, created in partnership with eConsultancy, to discover the trends that are driving exceptional customer experiences — and the tools you need to gain a competitive edge.
Tags : adobe, customer experience, customer engagement, digital intelligence, digital marketing, marketing, customer behavior, mobile
     Adobe
By: Adobe     Published Date: Aug 02, 2017
Get in on the content creation game and use it to improve the journey for your customers. Consumers are taking a much more active role in their finances; advice is freely available and most financial administration, from payments to trading, can now be done from your phone. Provide consistent messaging based on customer journey analytics; find out what information your customers are looking for, and provide the answers through the fewest possible clicks. Continually track and test these journeys to optimise the content and messaging.
Tags : consumers, customer success, content creation, content optimisation, adobe, finances
     Adobe
By: Adobe     Published Date: Aug 02, 2017
Customer experience (CX) continues to dominate the agenda, and it is clear from the research that retailers collectively grasp the importance of a personalised and mobilefriendly experience which is relevant at every stage of the customer journey. It makes absolute sense for retailers to focus on optimising the mobile experience as part of their CX initiatives. CX is a differentiator for retail brands and, as part of this trend, the mobile experience in particular will increasingly define your brand.
Tags : digital skills, culture, strategy, data management, processing, technology, ux design
     Adobe
By: Adobe     Published Date: Aug 02, 2017
This digital trends report shows that this era of experience is definitely here, but it also highlights some key challenges for businesses making the change. For example, the respondents overwhelmingly claim that customer experience is their most exciting opportunity. Many of them are investing in content and design, looking to create those experiences that will feel personal, compelling and memorable.
Tags : customer experience, insights, shared service value, consolidated services, global services division, organization optimization, social analytics, accounts receivable
     Adobe
By: Adobe     Published Date: Oct 06, 2015
Support your strategic marketing plans, bolster your budget, and stay ahead of the competition with insights into upcoming digital marketing trends. The 2015 Digital Advertising Report gives you everything you need to know about digital marketing and advertising so you can outsmart your competitors.
Tags : adobe, digital advertising, search engine marketing, sem, ctr, retail, cpc, social
     Adobe
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: Quark Software     Published Date: Mar 19, 2015
With the proliferation of customer experience initiatives, content marketing and an increasing need to fulfill content delivery on mobile devices, digital publishing has now become an important component of the digital toolbox for every organization. Research firm InfoTrends recently released the 2015 Digital Publication Platform Market Overview, which finds that: • Over 90% of enterprises are moving towards electronic documentation. • The digital publishing platform landscape is made up of approximately 60 to 80 main companies, but is dominated by a few vendors that can be considered influencers. • The digital publishing platform market will grow by a 25% CAGR (compound annual growth rate) over the next five years. Learn more about the market, solution providers and take a look at the future of digital publishing in the InfoTrends Digital Publication Platform Market Report.
Tags : digital publishing, sales enablement, digital sales enablement, mobile sales enablement, enterprise mobility, corporate app, automated publishing, automated digital publishing
     Quark Software
By: Equinix     Published Date: Jul 13, 2015
We're Equinix. We run global data centers that protect, connect and power the digital economy. This eBook is all about improving network performance. In it, we'll take a quick look at the current state of the information-driven world and the growing demands on enterprise networks. Then you'll learn about Equinix Performance Hub and the ways you can leverage it to optimize and future-proof your network. You'll pick up some tips and trends along the way, and we'll give you the opportunity to explore more links in each section, such as videos and analyst papers. So go ahead and dig in.
Tags : enterprise network, data centers, network performance, information-driven world
     Equinix
By: AWS     Published Date: Aug 15, 2018
Earning and keeping your customer’s trust is one key to long-term success. In today’s digital world, your customers expect product and service innovations at an increasingly rapid pace. At the same time, customer privacy and data security are under close scrutiny. These trends help to explain why organizations are migrating to Amazon Web Services (AWS): to benefit from the agility, scalability, and security that it offers. AWS has always put cloud security first. This security-centric approach not only helps you more effectively protect your data on AWS, but can also help you meet security and compliance standards.
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     AWS
By: Adobe     Published Date: Sep 28, 2016
As the digital landscape evolves, marketing channels become more complex. That means that personalizing advertising campaigns across every channel is becoming even more crucial. Read Cross Channel Advertising with AMO to learn how managing advertising campaigns programmatically lets you deliver unique customer experiences while giving you the control and insight you need. Download our report to learn more about: • Search marketing standards across the US and UK in 2015 • The recent shift of consumer transactions on mobile devices • The next big trend in ad spend
Tags : adobe, cross channel, cross channel advertising, advertising, marketing, marketing channels, digital, emerging marketing
     Adobe
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