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By: Extensis     Published Date: Apr 18, 2008
In 2006, Direct Wines Ltd identified a need for a solution that would manage the thousands of wine related images they had collected. The main use of the images, which range from images of wineries and wine makers to those of grapes, is inclusion in the company's direct mail campaigns and on the Direct Wines website.
Tags : extensis, direct wine, portfolio server, images, dam, solutions, other
     Extensis
By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
Tags : neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
     Neolane, Inc.
By: Mindfire     Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Tags : mindfire, response rates, personalized cross-media, marketing campaign, personalization, personalized urls, purls, performance data
     Mindfire
By: First Data     Published Date: Apr 25, 2013
Traditional direct mail campaigns often deliver anemic response rates and direct mail campaigns sweetened with discounts don’t fare much better. Poor results combined with escalating printing and mailing costs and changing consumer expectations means that businesses must find more effective ways to get consumers’ attention.
Tags : direct mail, gift cards, prepaid incentive, coupon, call to action, incentive cards, direct marketing, customer experience
     First Data
By: Adobe     Published Date: Jul 04, 2016
The multichannel campaign management (MCCM) market comprises vendors that seek to orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.
Tags : multichannel campaign management, campaign management, mccm, digital marketing, interactive marketing, web analytics, customer experience/engagement, email marketing services/software
     Adobe
By: HP - Enterprise     Published Date: Jun 05, 2013
Whether you want to map directions, find a restaurant, look up your flight details, see where your next meeting is, or just check your email, chances are you do it on your smartphone. Just about everything is going mobile. Industries such as retail and financial services are going mobile to increase efficiency and generate more revenue. Mobile business apps and mobile enterprise apps have the potential to transform organizations. This white paper discusses key mobile trends and analyzes how financial services organizations must change their IT application development, testing, monitoring, and management methodologies while extending their services to multi-client mobile environments, leveraging both Native and Mobile-oriented Web apps.
Tags : mobility, financial services, revenue stream, application development
     HP - Enterprise
By: Esker     Published Date: Jun 29, 2016
The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process. If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company. Learn more about Order Processing Automation — download the guidebook today!
Tags : best practices, business optimization, business management, productivity
     Esker
By: Esker     Published Date: Feb 03, 2017
The overall success and competitiveness of a company can be directly tied to the efficiency of its order management process. If you’re fed up with the low visibility, high costs, and inefficiency of fax, email and EDI order processing, here are 9 reasons why order processing automation in an SAP environment is a brilliant business move for your company. Learn more about Order Processing Automation — download the guidebook today!
Tags : best practices, business optimization, business management, productivity, business intelligence, business process automation
     Esker
By: Teradata     Published Date: Feb 04, 2015
The Enterprise Priorities in Digital Marketing report, produced by Econsultancy in partnership with Teradata, provides guidance for the future through specific benchmarks from digital marketing leaders at enterprise organizations. The report focuses on the technology priorities of the world's largest companies, the strategies they support and the marketing budgets with which they're aligned. The report is based on an international survey of 402 senior marketers (director and above) from global enterprises. Respondents were from companies with more than $500 million in revenue, with 56% having revenues over $3 billion.
Tags : teradata, marketing, strategic direction, attribution, cloud, application, audience, management
     Teradata
By: Sailthru     Published Date: Apr 07, 2016
In the past 20 years, email marketing has changed more than any other form of direct marketing. But the Request for Proposal process that marketers use to select email service providers has not evolved at the same pace. In this guide, you’ll learn how to update your RFP process to increase subscription conversion, advertising revenue, and content recirculation.
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Audience retention rates -Subscription conversion -Advertising revenue -Effective reporting and predictive analytics Who should download: -Online Media and Digital Publishing Executives -Directors of Audience Development, CRM, and Engagement -Email Marketing Managers
Tags : sailthru, online media, digital publishing, rfp, request for proposal, email marketing, direct marketing, internet marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat visits to learn: -High-impact strategies that drive repeat visits and audience retention -Tactics to test and deploy in order to put strategy into action -Actionable frameworks to properly measure and drill-down into repeat visit rates Who should download: -Directors of Audience Development & Retention -Directors of CRM -Digital Marketing Directors and Managers -Channel Marketing Managers (Web, Email, Mobile)
Tags : sailthru, media, marketing, repeat visits, nurturing, nurture, customer experience, email marketing
     Sailthru
By: Sailthru     Published Date: Aug 15, 2016
Download this best practice guide on increasing repeat purchase rates to learn: -The top high-impact strategies that will drive repeat purchase rates and customer lifetime value -The priority tactics to test and deploy in order to put strategy into action -The frameworks you need to properly measure and drill-down into your business's repeat purchase rates Who should download: -Directors of CRM & Customer Retention -Digital Marketing Managers -Email Marketing Managers
Tags : salethru, digital, online retail, retail, purchase rates, marketing, email marketing, emerging marketing
     Sailthru
By: PitneyBowes     Published Date: Oct 12, 2010
These are challenging times in a Nonprofit world. How do you maintain your donor base? How do you find new donors and members? Learn how direct mail can be your most effective tool for reaching and growing your member and donor base.
Tags : pitney bowes connect plus, mail management, donor base, direct mail
     PitneyBowes
By: Hacker Group, Inc.     Published Date: Jan 27, 2012
The objective of direct response testing is to develop a campaign control (medium, offer, creative approach and more). This unique multivariate testing approach shows how to find a winning marketing strategy as quickly as possible.
Tags : direct mail, direct marketing, multivariate testing, calculate roi, calculating return on investment, calculating roi, split testing, a/b test
     Hacker Group, Inc.
By: Adobe     Published Date: Oct 22, 2014
Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the advantages of triggered and retargeted emails, and get real-world insights into smart email marketing from C Spire Wireless and others.
Tags : marketing channels, marketing guide, triggered emails, re-targeted emails, emerging marketing, internet marketing, marketing research
     Adobe
By: QuickPivot     Published Date: Aug 26, 2015
Direct mail creates opportunities that old time direct marketers never imagined.
Tags : direct mail, infrastructure, data, response rate, crm solutions/software, data management/analytics, direct mail/marketing
     QuickPivot
By: Epsilon     Published Date: Jun 22, 2012
Epsilon and the Direct Marketing Association's Email Experience Council released the Q1 2012 North America Email Trends and Benchmarks which show a steady increase in open rates over both Q4 2011 and Q1 2011.
Tags : epsilon, marketing, email marketing, marketing trends, email trends, customer experience/engagement, market research, email marketing services/software
     Epsilon
By: AcquireWeb     Published Date: Jan 22, 2007
This article addresses one of the biggest challenges associated with e-mail marketing programs – establishing meaningful contact with customer targets in order to increase sales, while protecting and enhancing your brand. It illustrates that successful e-mail marketing designed to drive sales and build brands requires adopting a methodology that includes more precise prospect targeting, better permission-based models, a better overall consumer experience and better quality lists.
Tags : email marketing, best practices, permission marketing, brand management, direct marketing, newsletter design, acquireweb, integrated marketing
     AcquireWeb
By: Trend Micro, Inc.     Published Date: Apr 29, 2009
Protecting individual and financial data, retaining data, and meeting e-discovery requirements are common compliance requirements across geographies and industries. Finding accurate, usable, and cost-effective solutions for meeting these requirements can make the difference between achieving compliance goals or leaving the organization vulnerable through unsecured use of sensitive data. Trend Micro Data Protection solutions for endpoint data leak protection, email encryption, and email archiving help organizations meet their compliance requirements – easily and cost-effectively.
Tags : trend micro, trend, information technology, security, security requirements, compliance, e-discovery, customer churn
     Trend Micro, Inc.
By: Flimp Media     Published Date: Feb 02, 2010
This report, which describes the emerging web video direct marketing category, discusses how online video marketing isn't just for advertisers anymore; explains the applications and benefits of interactive web video and in particular video landing pages for direct marketing, communications and sales; and explores how new technologies are enabling users to create, distribute and measure effective email video marketing campaigns without programming or advanced technical skills.
Tags : flimp, b2b, idc, intelligent digital collateral, digital sales, direct marketing, analytics, rich media
     Flimp Media
By: Intermedia     Published Date: Nov 10, 2008
There are two main BlackBerry smartphone mobile connectivity options, and they are quite different. The first is the BlackBerry Internet Service, in which your mobile carrier acts as a liaison between your email and your BlackBerry smartphone. The second option is to use a BlackBerry Enterprise Server, which directly links your wireless device to your email, contacts, calendars and business applications— virtually automatically and almost instantly. If you’re using a BlackBerry smartphone solely for personal email, then a BlackBerry Internet Service account is all you need, and you can stop reading here. But if you’re a business user and are only using BlackBerry Internet Service, you’re leaving lots of important functionality unused.
Tags : intermedia, blackberry enterprise server, blackberry business user, blackberry internet service, blackberry smartphone
     Intermedia
By: Neolane, Inc.     Published Date: Dec 30, 2008
Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different.  Neolane's new white paper, titled, Multi-channel Marketing Hits the Wall,describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition.
Tags : neolane, multi-channel marketing, cross-channel marketing, cross-channel, direct marketing, crm software, custom content, deliverability
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
EMI Music is one of the top global recorded music companies and represents artists spanning all musical tastes and genres including Lily Allen, Coldplay, and Pink Floyd. No longer able to rely on mass marketing to drive in-store sales, EMI Music had to figure out who, exactly, was downloading its artists' music, and how to maximize communications with those consumers to strengthen relationships and drive more revenue.  EMI Music opted for enterprise marketing software from Neolane that would help the company better capture consumer information from multiple sources and integrate its disparate CRM and customer analytics applications.
Tags : neolane, emi music, enterprise marketing software, customer analytics applications, crm, customer relationship management, cross-channel customer relationships, enterprise marketing platform
     Neolane, Inc.
By: Neolane, Inc.     Published Date: Dec 30, 2008
Sephora is a leading retail beauty chain selling more than 8,000 unique products and 250 brands of perfume and premium cosmetics.  A fully owned subsidiary of the world’s leading luxury products company, LVMH Moët Hennessy Louis Vuitton, Sephora operates 500+ stores in 14 countries worldwide, with an expanding base of more than 125 stores across North America where it is the largest retailer of perfume and cosmetics.
Tags : neolane, sephora, direct mail campaigns, increase response rates, reduce campaign analysis time, spss integration, crm software, custom content
     Neolane, Inc.
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