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By: Mcorp Consulting     Published Date: Feb 17, 2010
See how the landscape of customer experience is being altered forever, as touchpoints continue to drive shifts in distribution, feedback and marketing channel control. In this whitepaper, you'll learn how making your touchpoints stronger, faster and smarter today will mean increased profits and stronger market positions tomorrow. (Plus 7 specific steps any company can take to improve customer experience today.)
Tags : mcorp, customer experience, relationship lifecycle, loyalty, retention, bottom line, touchpoint marketing, touchpoint mapping
     Mcorp Consulting
By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
Tags : akamai, akamai gaming, infrastructure, distribution channel, technological advancements
     Akamai Technologies
By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
Tags : customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
     BI WORLDWIDE
By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
Tags : information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering
     hybris software
By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
Tags : cgt, analytics, consumer goods, distribution channels, advanced analytics
     IBM
By: Vendor Guru     Published Date: Dec 21, 2007
Managing customer relationships profitably is a challenge many businesses face. Increasingly available information and customer choices translate into a decrease in automatic loyalty. New distribution and communication channels create more complex customer interactions. Implementing powerful technology enablers may be prohibitively expensive for many firms.
Tags : crm, customer relationship management, crm solution, crm software, loyalty, customer loyalty, customer satisfaction, customer interaction
     Vendor Guru
By: Allbound     Published Date: Nov 02, 2015
Marketing within a partner channel can be complicated.
Tags : content marketing, strategies, content distribution, seo, content creation, channel partners, social media, business intelligence
     Allbound
By: Blue Valley Telemarketing     Published Date: May 13, 2016
This white paper focuses on one element of the marketing plan: content marketing. It covers what should go into a high-functioning content marketing strategy.
Tags : content marketing, marketing strategy, distribution channel, roi, content management systems, market research, lead generation & automation, other
     Blue Valley Telemarketing
By: APTX     Published Date: Nov 05, 2009
Viable distribution of Multi-channel Audio-over-IP for Live and Interactive "Voice Talent" based Gaming using High-quality, Low-latency Audio Codec technology.
Tags : aptx, audio-over-ip, voice talent, interactive gaming, audio codec, compression, ip network, bandwidth
     APTX
By: Business Software     Published Date: Apr 04, 2013
Today, there is unprecedented pressure on companies in all industry sectors to keep their supply chains running smoothly. This often means that these businesses with their ever-changing distribution channels and production centers feeding those supply chains, need to efficiently manage their warehouses. In this whitepaper, Business-software.com profiles the leading warehouse management software vendors.
Tags : top 10 warehouse management software, vendors, revealed, unprecedented pressure, companies, industry, sectors, supply chains
     Business Software
By: Godfrey     Published Date: Oct 02, 2008
A key difference between consumer and business-to-business branding is the influence of selling channels, including sales reps, dealers and distributors. While many consumer products are also sold through a channel, the marketer generally reaches past the channel with branding messages, relegating the channel to the status of a local point of sale. By contrast, in many B-to-B markets, the local dealer or distributor really “owns” the end customer and can control access and communications to and from the customer.
Tags : godfrey, b-to-b, business-to-business, branding, b-to-b branding, b-to-b brand, distribution, b-to-b distribution
     Godfrey
By: Godfrey     Published Date: Oct 24, 2008
Godfrey’s Channel Strategy Audit is intended as a guide to assist you in providing the information we need to generate a distribution channel strategy analysis. This audit is organized into several parts, starting with a cursory survey of your business environment, and then concentrating on the key issues that can result in strengthening or reshaping your distribution channel strategy. Although our face-to-face meeting time may be limited, we hope this audit will allow you to provide more thoughtful and detailed information, so that our deliverable to you has significant value.
Tags : godfrey, channel strategy audit, b2b marcom, channel communications, distribution network, channel marketing, marketing to distributors, distribution channel
     Godfrey
By: OpenText     Published Date: May 26, 2017
Today’s fast-moving consumer market is putting pressure on manufacturers to be able to share digital product information seamlessly and quickly across retail and distribution channels. A centralized digital asset management platform helps to simplify the distribution of digital information across the extended enterprise.
Tags : opentext, manufacturing, retailer, distributor
     OpenText
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