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By: MarkLogic     Published Date: Jun 19, 2017
There is opportunity in the ongoing turbulence throughout the financial industry; however, regulatory and compliance challenges absorb resources and distract focus away from growth. Download white paper to learn about a smart approach to data and innovative tools that build resilience into a business looking to not just weather the storm, but seize the advantage. Overview: - Executive Summary - Challenges of Financial Markets Today - The Need for a 360-View of Data - How to Deliver: Increased Transparency Adapt to Evolving Regulations Improve Compliance and Lower Cost - Solution Architecture for Regulatory Reporting - Case Study: Adapting to Regulatory Complexity "Disparate systems led to frequent cycles spent correcting errors within the data”.
Tags : banking, financial services, data management, silos, data strategy, transparency, data governance, regulation
     MarkLogic
By: IBM     Published Date: Apr 10, 2017
"Finding the right monetization model doesn’t have to be difficult... if you have the right provider. Identifying the right provider now is critical for your monetization strategy, even if it changes over time. Download this exclusive brochure from IBM Cloud Video’s OTT Success Series to learn: -The importance of planning for multiple billing and payment options across multiple international markets and currencies -The critical behind-the-scenes role of asset markup for dynamic advertising insertion -How to understand (and fulfill) metadata demands that differ by distribution avenue"
Tags : ibm cloud video, monetization model, billing, payment, metadata demands, distribution avenues, advertising
     IBM
By: Mitto     Published Date: Jun 09, 2017
A2P (Application to Person) messaging has underpinned this transformation, across a wealth of new use cases and new verticals. Historically, A2P was used for alerts and, as PSMS (Premium SMS), as a billing mechanism and carrier for simple content and services, both for one-off downloads or actions (eg voting) and for recurring payments. The latter use case has declined markedly in the past 5 years, due largely to the transition to an app-based economy, largely driven by card billing and by regulatory action (in markets such as the US and UK) against fraudsters.
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     Mitto
By: Marketo     Published Date: Jun 08, 2017
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) strategy. Account-based marketing offers organizations a significant return on investment (ROI) as they are faced with the need to acquire, retain, and grow high-value accounts. This comprehensive, 100+ page guide includes checklists, worksheets, examples, and advice from over 12 industry thought leaders to help marketers at any level, from beginners to experts, create and implement an effective account-based marketing strategy. Download The Definitive Guide to Account-Based Marketing to learn: • How to create a solid ABM strategy to meet your goals • What stakeholders to involve across the organization • How to identify, prioritize, and profile the right accounts • What content you need to support an ABM strategy • Which channels to leverage and how to coordinate them • How to measure the effectiveness of your ABM strategy
Tags : access management, security information, abm, database security, application development, risk management, endpoint management, next generation intrusion protection
     Marketo
By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Marketo     Published Date: Jun 08, 2017
As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving. But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, time-consuming, and stressful! Marketing automation can help you scale your programs, deliver more personalized and targeted communications, align with sales, and measure effectiveness. Download this ebook to explore 10 reasons you may want to consider marketing automation to support you through the sales cycle, from attracting and engaging leads, to closing the deal.
Tags : program automation, multi channel, sales and enablement, predictive lead scoring, visual personalization, design, live event management
     Marketo
By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: Context Optional     Published Date: Mar 09, 2010
If you're a brand marketer or digital agency looking to amplify your social marketing initiatives this year, this document will guide you through the growing world of Facebook apps. Today, there are more than 500,000 active applications on Facebook, but of these only 250 applications have more than one million monthly active users. You've downloaded this guide because you recognize that marketing today means creating a two-way dialogue with your customers.
Tags : context optional, social media, facebook, social networking, social applications, social marketing, email newsletters, social media marketing
     Context Optional
By: Ability Commerce     Published Date: May 18, 2009
As direct marketers, you know "the devil is in the details." Being able to drill-down on results is important to determine future strategies. It takes discipline and the application of direct marketing tenets. But you can fine-tune your results, target better and reap the rewards.
Tags : ability commerce, seo, email frequency, metrics, roi, pci, ecommerce, e-commerce
     Ability Commerce
By: Bronto     Published Date: May 18, 2017
With a growing number of marketing application available, marketing terms are struggling to see differences among them. Meanwhile, IT teams are bogged down with development and maintenance requests to migrate or manage the use of multiple platforms already in use. Choosing a marketing technology partner is a total-revenue-performance decision. Ask questions about integration and scalability. Find partners whose marketing automation is built to scale with your business, and select vendors whose teams provide the critical support and services you'll need along the way.
Tags : bronto, integration, e-commerce, marketing automation, platforms, internet retailers, business growth, revenue generation
     Bronto
By: Adobe     Published Date: May 16, 2017
Download our new white paper, Retail Stores of the Future, to learn how you can bring the best of online shopping to brick-and-mortar stores. You’ll see how new digital marketing technologies and strategies can be applied to in-store interactions—so you can create immersive experiences everywhere your customers go. Read the white paper now to discover: • How retailers are blending innovative technologies with traditional shopping • Four key approaches they’re using to build Stores of the Future • The interactive tools they’re employing to enrich in-store experiences
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     Adobe
By: HP Enterprise Business     Published Date: Mar 02, 2017
Powered by data from 451 Research, the Right Mix web application benchmarks your current private vs public cloud mix, business drivers, and workload deployment venues against industry peers to create a comparative analysis. See how your mix stacks up, then download the 451 Research report for robust insights into the state of the hybrid IT market.
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     HP Enterprise Business
By: Oracle     Published Date: Feb 24, 2015
Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.
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     Oracle
By: Pega     Published Date: May 25, 2016
Adapting to changing market dynamics is not easy for any enterprise-class organization. To stay competitive, companies not only must adapt different go to market and customer service strategies but also embrace internal business process and workflow changes, which in many cases can be more difficult. Enter Intelligent Business Process Management Suites (iBPMS). According to Gartner, iBPMS compress the observation-to-action-to-outcome cycle, and help business transformation leaders, business process directors and solution architects establish a fluid capability to handle big change. Gartner evaluated 15 iBPMS vendors including Pegasystems. Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
Tags : business optimization, business strategy, network management, business applications, best practices, business process management, solutions, enterprise management
     Pega
By: Pega     Published Date: May 25, 2016
The customer experience is critical in today’s fast-paced, demanding world. With so many options at the buyer’s fingertips and the rise of social sharing media, one bad customer experience can haunt an organization. According to” The Forrester Wave™: Dynamic Case Management, Q1 2016” report, in order to improve customer experience, firms must tackle the incident process through smart handling of exceptions, applying analytics for context, and offering real-time and mobile interaction. Here is where dynamic case management (DCM) can be a competitive advantage and Forrester identified 14 of the most significant vendors across 21 criteria in this space with Pegasystems among vendors who lead the pack. Download this Forrester Wave report to see the full 21-criteria evaluation of the dynamic case management (DCM) market and gain insight into the 14 most significant software vendors in order to help enterprise architecture (EA) professi
Tags : case management, forrester, dynamics, enterprise
     Pega
By: EMC Converged Platforms     Published Date: Jan 12, 2016
Learn how to build your next-generation data center in a flash by breaking down silos and simplifying IT. VCE™ CI Starter Kits make it even faster and easier for new customers to take advantage of market-leading Converged Infrastructure at a special promotional price. These all-flash Vblock® Systems based on XtremIO storage will give you the foundation to make your IT environment more agile, reliable, and cost-effective:
Tags : vce, converged infrastructure starter kit, vblock systems, xtremeio
     EMC Converged Platforms
By: Adobe     Published Date: Nov 06, 2013
Download this case study to learn how SPAR Austria, a leading food retail company enhanced their digital marketing strategies by leveraging the powerful content management and publishing capabilities of Adobe Experience Manager.
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     Adobe
By: Pega     Published Date: Apr 04, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
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     Pega
By: Pega     Published Date: Apr 04, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
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     Pega
By: Pega     Published Date: Jun 21, 2016
Download this Gartner Magic Quadrant analysis and gain a better understanding evolving iBPMS market and the solutions offered by each iBPMS vendor.
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     Pega
By: Pega     Published Date: Aug 12, 2016
Savvy marketers need savvy solutions. Pega Marketing is a customer-centric marketing solution that leverages predictive and adaptive analytics to provide real-time marketing offers and treatments that help drive customer lifetime value. A Forrester Consulting study found that Pega Marketing achieved an overall Return On Investment (ROI) of 438%, and more than $64 million in incremental sales. Download the Forrester Total Economic Impact™ Study to fully understand how Pega Marketing helps improve customer retention, drives incremental sales, and creates across-the-board efficiencies.
Tags : pega, savy marketers, savy solutions, return on investment, incremental sales
     Pega
By: Pega     Published Date: May 24, 2016
Millennials are different than any other generation before them. They are making major decisions later in life—from choosing a career, getting married, buying a home and yes, investing in life insurance. And while they are more tech savvy than their predecessors and want to make purchasing from any device of their choosing, they still value face-to-face interaction, contrary to popular belief. Insurance and financial companies need to understand the unique dynamics of the millennial generation in order to better service and exceed expectations of this growing consumer base. They need to meet their tech-savvy expectations, while also understanding Millennials still value one-to-one attention. In fact, 48% of Millennials said they would be more likely to make a speedy financial or insurance-related decision if a person who they trusted took the time to explain the benefits and risks. Download this whitepaper and learn how to better tap into the growing millennial market.
Tags : 
     Pega
By: Pega     Published Date: May 24, 2016
It is no secret banks are losing customers, and fast. A recent Finextra/Pegasystems survey pegs that 78% of banks have lost business in the last 12 months. The question is “Why?”. It all comes down to engaging with customers before, during and even after the sales process. Nearly all banks are struggling with the impact of client due diligence and KYC (know your customer) regulation on their onboarding processes, and are painfully aware that lack of speed, process visibility and repeat data requests are frustrating their corporate customers. The same holds true for service, where corporates are crying out for improvement, as well as omni-channel access and quick turnaround of service requests and inquiries. To stop the sales decline, banks need to begin doing all these things well. They will then be more competitive in the market as well as retain and win new business. Download this research study and gain a better understanding of how banks can better meet the needs of their customers
Tags : 
     Pega
By: Adobe     Published Date: Feb 20, 2014
Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there’s a great risk that your app won’t stand out from the crowd. Marketers need to make sure their core target audiences will first download and then regularly use their apps, without spending huge promotion budgets. This report will analyze how consumers discover apps and will provide some guidelines on how to promote your apps.
Tags : forrester, adobe, mobile app promotion, mobile app, mobile applications, apps, mobile marketing, promotion
     Adobe
By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
Tags : email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software
     Adobe
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