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By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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     Adobe
By: Simba by Magnitude     Published Date: Jul 12, 2019
Today’s C-level executives expect data and analytics to provide them with speed and agility to deliver competitive advantage and to disrupt new markets. But, in today’s complex data environment exists a near paradox between these expectations, that companies will be able to rapidly deliver value using data and analytics--and the complexities of the data landscape, making it more difficult to find, govern, connect to and access the data needed to deliver that value. Once thing is clear: if management expectation is to be met, simplifying connectivity is a must.In this white paper, veteran analyst Mike Ferguson, Managing Director of Intelligent Business Strategies explores how simplifying data access –connectivity –aligns expectations with data realities thus decreasing time to value.
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     Simba by Magnitude
By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
     StrongMail
By: Gigaom     Published Date: Oct 24, 2019
A huge array of BI, analytics, data prep and machine learning platforms exist in the market, and each of those may have a variety of connectors to different databases, file systems and applications, both on-premises and in the cloud. But in today’s world of myriad data sources, simple connectivity is just table stakes. What’s essential is a data access strategy that accounts for the variety of data sources out there, including relational and NoSQL databases, file formats across storage systems — even enterprise SaaS applications — and can make them all consumable by tools and applications built for tabular data. In today’s data-driven business environment, fitting omni-structured data and disparate applications into a consistent data API makes comprehensive integration, and insights, achievable. Want to learn more and map out your data access strategy? Join us for this free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guests, Eric
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     Gigaom
By: AWS     Published Date: Oct 07, 2019
Armor provides a managed Security-as-a-Service (SECaaS) solution that helps strengthen and unify your AWS, on-premises, and hybrid security to enable rapid detection, prevention, and response to cyberthreats in real time—typically with a lower TCO. Armor’s protection can be deployed quickly to help boost application availability. This can also play a role in increasing the visibility and overall security awareness across all your apps, no matter where they reside, because they are always operational. This solution also puts the tools—like a Web Application Firewall—in place to provide appropriate protection while being managed from a single pane of glass. Your organization can also continue using your existing security resources because Armor provides the integration to unify their offerings with the tools you already have in place. In addition, Armor’s Security Operation Center (SOC) is incorporated to reduce high threat dwell times (the amount of time a threat has undetected access t
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     AWS
By: AWS     Published Date: Oct 09, 2019
How do you maintain secure systems and operations across an elastic, complex AWS environment? As SailPoint transformed from a startup to a publicly traded company, their AWS infrastructure grew as well. With this growth, SailPoint needed to be able to identify and respond to anomalous behavior quickly, while simultaneously trying to align their organization into a cohesive DevSecOps organization. Join this webinar to learn how SailPoint gained a holistic view into their cloud infrastructure, plus how you can enable your Security and DevOps teams with in-depth insights into AWS infrastructure to make actionable, data-driven decisions to reduce risk.
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     AWS
By: SAP     Published Date: Mar 09, 2017
In April 2016, SAP commissioned Forrester Consulting to evaluate how enterprises are taking advantage of IoT, how IoT fits into broader digital transformation initiatives, and the role of immediate insights in realizing the benefits that IoT can deliver.
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     SAP
By: Cisco     Published Date: Dec 23, 2015
So what lessons can operators learn from the past experience with server virtualization? Beware of merely shifting costs from capital to operating expenditures. Be selective in virtualizing the right resources and functions driven by the business need, and not the technology lure.
Tags : cisco, virtualization, sdn, wan, cloud
     Cisco
By: Cisco     Published Date: Dec 20, 2018
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what your organization needs and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco® Digital Network Architecture (Cisco DNA™) is your team’s bridge to an intentbased network. It is an open, extensible, software-driven architecture that accelerates and simplifies your enterprise network operations, while lowering costs and reducing your risk. Only Cisco provides a single network fabric that is powered by deep intelligence and integrated security to deliver automation and assurance across your entire organization at scale. Cisco DNA gives IT time back from time-consuming, repetitive network configuration tasks so you can focus on the innovation your business needs. Cisco DNA automation and assurance are built on a Software-Defined Networking (SDN) controller, ri
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     Cisco
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
Cities are changing at a pace never before possible, bringing smart features online daily. But smart features don’t equal smart cities. That’s why aspiring smart cities are shifting from siloes of smart features to a more holistic approach that connects and makes sense of all people and things. This shift demands technology solutions that are edge-centric, cloud-enabled and data-driven, able to deliver citizen-centric outcomes now and into the future.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
Discover how HPE is responding to the massive growth in enterprise data with intelligent storage. Data helps enterprises find new ways to reach and serve customers to grow profitability, but only when it is available at the right place and the right time. The growing complexity of managing and securing data prevents businesses from gaining its full value. Hewlett Packard Enterprise delivers the world’s most intelligent storage for the hybrid cloud world by providing storage that is driven by artificial intelligence, built for the cloud, and delivered as a service.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Apr 26, 2019
Discover how HPE is responding to the massive growth in enterprise data with intelligent storage. Data helps enterprises find new ways to reach and serve customers to grow profitability, but only when it is available at the right place and the right time. The growing complexity of managing and securing data prevents businesses from gaining its full value. Hewlett Packard Enterprise delivers the world’s most intelligent storage for the hybrid cloud world by providing storage that is driven by artificial intelligence, built for the cloud, and delivered as a service.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Jul 25, 2019
Learn about the HPE Intelligent Data Platform and the new IT realities it addresses. With digital transformation underway in many organizations, more dynamic business models are becoming the key to success. This means infrastructure modernization and the introduction of technologies such as solid state storage, artificial intelligence and machine learning, software-defined infrastructure, and the cloud. At the same time, it means IT infrastructure management becomes much more complex. Enter HPE’s Intelligent Data Platform. With comprehensive coverage and AI/ML-driven real-time optimization that enables intelligent management of the entire data life cycle, the HPE Intelligent Data Platform enables an organization to get the most out of its IT resources while also meeting its evolving needs over time.
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     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Jul 25, 2019
"Flash has permeated enterprise storage in small, medium-sized, and large enterprises as well as among webscale customers like cloud and service providers. It is available in a variety of different system architectures, including internal storage, hyperconverged and converged platforms, and shared storage arrays. Revenue driven by shared storage arrays, of both the hybrid flash array (HFA) and the all-flash array (AFA) type, is much larger than from other segments today and will continue to dominate enterprise storage spend through at least 2020."
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     Hewlett Packard Enterprise
By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
Tags : location data, ad tech, location targeting
     HERE Technologies
By: Cisco EMEA     Published Date: Nov 13, 2017
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals. Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Tags : sd-access, segmentation, network fabric, wan, automation, cisco, analytics
     Cisco EMEA
By: Spectrum Enterprise     Published Date: Jun 05, 2019
The success of every business is driven by the quality of its connections, whether with clients, employees, investors, suppliers, manufacturers or other key stakeholders. Increasingly, these relationships are measured through data-driven analytics, enhanced through video communication, and empowered through cloud computing and collaboration. As the volume of data grows, so do bandwidth requirements.
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     Spectrum Enterprise
By: Hitachi Vantara     Published Date: Mar 08, 2019
Consider the key trends driving the modernization of the data infrastructure: focus on governance, mobilization and analytics. And take a look at the technologies that make up modern data infrastructure, including artificial intelligence (AI), flash storage, converged and hyperconverged platforms, and software-defined infrastructures. Read this e-book to observe the key trends driving the modernization of data infrastructure and see how organizations are adapting and flourishing in a data-driven world.
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     Hitachi Vantara
By: Hewlett Packard Enterprise     Published Date: May 11, 2018
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.
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     Hewlett Packard Enterprise
By: Dell     Published Date: Sep 24, 2018
As the shift into a digital economy continues to accelerate, companies must out-innovate, outthink, and outpace their competition. Businesses must embrace change and transform to become the disruptors in their industries rather than wait to be disrupted by their competitors. In the face of this pressure to evolve, organizations need to transform IT to reduce both the capital and operational costs of legacy IT. They must offload repeatable and time-intensive manual tasks like backup, disaster recovery, and service deployment to software and policy-driven automation.
Tags : economic, value, cloud, data, protection, dell emc
     Dell
By: Dell     Published Date: Nov 02, 2018
For many organizations, digital transformation (DX) is the most strategically important initiative for the organization and may determine its ability to compete in the coming decade. IDC estimates that 60% of organizations will have created and begun implementation of a digital transformation strategy by 2020. These DX initiatives are designed to take the organization forward as a proactive, data-driven company that uses and monetizes data to gain competitive advantage in the marketplace.
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     Dell
By: HPE Intel     Published Date: Mar 15, 2016
Are you asking the right questions about your data center? • Would you like your IT infrastructure to be faster and more agile? • Would you like to improve your cost structure? • Do you plan to adopt a hybrid IT infrastructure and become a service provider for your business? To adapt to and compete in our ultra-connected, data-driven, and digital world, you need to effectively plan, build, integrate, and manage your facilities, platforms, and systems to efficiently align your infrastructure resources.
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     HPE Intel
By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
Today’s idea-driven economy calls for a simpler, faster virtualization solution—one that can be managed by one IT generalist vs. numerous IT specialists. Enter HPE Hyper Converged 380, an advanced, virtualized system from Hewlett Packard Enterprise. Based on the HPE ProLiant DL380 Gen9 Server, this enterprise-grade VM vending machine enables you to quickly deploy VMs, simplify IT operations, and reduce overall costs like no other hyperconverged system available today.
Tags : information technology, it specialist, cost reduction, hyper convergence
     Hewlett Packard Enterprise
By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
In the idea economy, time-to-value is the #1 priority. But in a technology-driven world, it takes more than good ideas to be successful. Success depends on how quickly an enterprise can turn ideas into value, and that depends on how fast IT can roll out new services.
Tags : information technology, it efficiency, company efficiency, time management
     Hewlett Packard Enterprise
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