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By: IBM     Published Date: Mar 04, 2016
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
Tags : ibm, analytics, marketing platform, data
     IBM
By: MuleSoft     Published Date: Jan 25, 2016
IT used to be so simple. Companies owned their own technology equipment and purchased enterprise licenses for many of the applications anybody in the organization might care to use. But then the cloud emerged, and mobile, and social media, and IoT; the world of IT has never been the same. Today's businesses are software-driven enterprises with technology capability distributed throughout the company, utilizing countless third-party cloud-based applications. This new organization requires an cultural shift in the IT organization. Read this whitepaper to learn: -How businesses can reorganize themselves into lightweight, agile, modular businesses able to respond to innovations in SaaS, mobile, and analytics -How to build a technological architecture that can accommodate new technology yet still extract value from on-premises systems -The advantages of an API-led connected architecture vs. old SOA approaches
Tags : technology, enterprise applications, best practices, business optimization, technology architecture
     MuleSoft
By: MuleSoft     Published Date: Apr 13, 2016
Every corner of an enterprise needs technology to build new applications for their specific function or customer. IT needs to transform from its traditional function as the sole technology provider to become an adaptive, responsive and nimble organization that can keep up with the pace of the digital era as well as embrace the opportunities provided by a change-driven environment. This transformation can occur only if IT transforms itself into a strategic business enabler rather than a centralized technology function. Being an enabler means that IT has to decentralize and democratize application development and data access to the different Lines of Business (LoBs) and functional business partners. This way, IT can concentrate on a partnership with the business - i.e. providing a set of strategic and consistent assets and technology.
Tags : technology, enterprise applications, best practices, business optimization, technology architecture, application management
     MuleSoft
By: SAP     Published Date: Jul 18, 2016
As your business transitions to a digital enterprise, you can start to give your employees, partners, and customers immediate, data-driven, and even predictive insight into what’s going on – in a way that’s relevant for them. Strategic use of on premise and cloud-based analytics accelerates this process. Read the solution brief to see how SAP is continuing to invest in on premise solutions as part of their effort to reimagine analytics.
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     SAP
By: Oracle     Published Date: Oct 20, 2017
What do these market-defining trends have in common? · Analytics for all · Analytics as competitive differentiator · Internet of Things · Artificial intelligence/Machine learning/Cognitive computing · Real-time analytics/event management They all rely on data – timely, accurate data delivered within an insightful context – to deliver value. The question is: who in the enterprise is most qualified and prepared to help deliver on the vision and values of the data-driven enterprise? It’s going to take a special type of professional to deliver that value to enterprises. Organizations are seeking professionals to step forward and take the lead, provide guidance and lend expertise to move into the brave new world of digital. The move to digital and all that it entails – sophisticated data analytics, online customer engagement and digital process efficiency – requires, above all, the skills and knowledge associated with handling data and turning it into insights. The move to digital is also a
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     Oracle
By: VMware     Published Date: Jun 04, 2019
In this white paper, we look at five of the critical use cases currently driving HCI deployments and why they will continue to benefit from HCI in 2019 and beyond. Hyper-converged infrastructure has emerged as a breakthrough IT technology over the past several years. With the right HCI solution, IT teams can lower costs, increase agility and reduce complexity—leveraging a modern software-defined IT platform that provides a seamless path to hybrid cloud. The reality is that IT teams have been so pleased with the benefits they are already reaping with HCI that they are looking for new ways to use it to power key initiatives such as digital transformation. This trend is being accelerated by advances in performance, ease of use and functionality, driven by technology innovations such as Intel Optane memory and VMware vSAN. 
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     VMware
By: IBM     Published Date: Jan 11, 2017
Download this white paper to learn: - How the use of advanced analytics generates powerful insights to stay ahead of evolving cyber threats. - Why security infrastructure protection alone is not enough to thwart cyber criminals, and how you can fortify your existing security strategy. - How the use of both machine led analytics with human led analysis can help you mitigate threats.
Tags : ibm, analytics, public sector, security, cyber threat, cyber threat analysis, risk
     IBM
By: IBM     Published Date: Jan 13, 2017
As traditional network perimeters surrounding data centers dissolve, agencies face enormous difficulties fending off attacks using a patchwork of traditional security tools to protect classified or personally identifiable information (PII). Time and again, traditional security practices have proven porous and/or unsustainable. Read this i360Gov Book to understand the importance of: - Transforming federal fortifications into intelligence-driven defense - Intensifying focus on cyber intelligence -Needing a well trained cybersecurity force
Tags : ibm, analytics, government, public sector, security, cyber threat, cyber threat analysis, risk
     IBM
By: IBM     Published Date: Feb 28, 2017
Energy companies are being challenged on multiple fronts. Core expectations require the delivery of safe, reliable, affordable and sustainable energy. Business models are being challenged by alternatives such as renewables and consumers demanding more sophisticated interactions through social and mobile. Energy companies need to: Disruptively innovate business processes through analytics driven operational excellence to increase agility and responsiveness, reduce operational costs and improve asset reliability Assume the role of energy integrator to optimally balance supply and demand points Deliver a 360-degree customer-of-one experience to increase customer satisfaction and loyalty, reduce costs, and improve management of energy demand
Tags : ibm, energy & utilities, utility trends, pov, ibm pov, customer experience, sustainable energy, affordable energy
     IBM
By: IBM     Published Date: May 22, 2017
Only a handful of industries have been transformed by the digital age the way banking has. Internet and mobile banking, digital wallets, and a raft of new and innovative products have redefined “the bank” from a local, brick-and-mortar branch to an anytime-anywhere process. The new banking environment has opened opportunities for national, regional, and community banks alike, which are no longer constrained to serve only customers located in the areas where they maintain a physical branch presence. But it has also brought challenges associated with collecting, processing, analyzing, storing, and protecting vast amounts of new data, from multiple locations and sources.
Tags : cloud privacy, cloud security, cloud management, cloud assurance, cloud visibility, enterprise management, data management
     IBM
By: IBM     Published Date: Aug 30, 2017
DevOps (short for development and operations), like most new approaches, is only a buzzword for many people. Everyone talks about it, but not everyone knows what it is. In broad terms, DevOps is an approach based on lean and agile principles in which business owners and the development, operations, and quality assurance departments collaborate to deliver software in a continuous manner that enables the business to more quickly seize market opportunities and reduce the time to include customer feedback. Indeed, enterprise applications are so diverse and composed of multiple technologies, databases, end-user devices, and so on, that only a DevOps approach will be successful when dealing with these complexities. Opinions differ on how to use it, however. Some people say that DevOps is for practitioners only; others say that it revolves around the cloud. IBM takes a broad and holistic view and sees DevOps as a business-driven software delivery approach  — an approach that takes a new or en
Tags : devops, ibm, quality assurance, end-user devices, customer engagement
     IBM
By: IBM     Published Date: Oct 17, 2017
The data quality tools market continues to show strong revenue growth, driven by cost, process optimization and digital business initiatives. Applying data quality tools to existing and emerging business scenarios will enable data and analytics leaders to deliver greater business value.
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     IBM
By: IBM     Published Date: Nov 03, 2017
Massive shifts within the digital business landscape are sparking immense opportunities and reshaping every sector. In some cases, complete upheaval is happening at lightning-fast speed. In other instances, digital undercurrents are stirring beneath the surface as organizations scramble to monetize vast volumes and variety of data in an effort to sharpen their competitive edge and not be blindsided by unforeseen events that completely upend existing business models. While long-standing industry leadership might be no match for the next cool app, agility, speed and the ability to harness more data than was ever imagined is fueling powerful possibilities for reinvention among companies of every size. Data is following rapidly from mobile devices and social networks, as well as from every connected product, machine and infrastructure. This data holds the potential for deep insights that can replace guesswork and approximations as to locations, behaviors, patterns and preferences. As the w
Tags : digital business, data, data-driven enterprise, innovation, ibm
     IBM
By: Datastax     Published Date: Aug 23, 2017
Kenzan, a software engineering firm that specializes in building scalable, data-driven solutions, often leverages DataStax Enterprise (DSE) for customers that have high expectations for both performance and value. That means making careful, informed choices when designing the cloud infrastructure that applications run on. Controlling costs is always a priority for businesses that rely on AWS for running DSE. With AWS, it can be tempting to solve performance issues simply by adding more resources until the problem goes away. However, this “solution” results in increased costs which quickly add up over time. In this white paper, Kenzan and DataStax identify some of the key factors to consider when building out infrastructure on AWS, outlining practical steps you can take to optimize performance with DSE on AWS while keeping costs in check.
Tags : enterprise, benchmarking, data
     Datastax
By: Datastax     Published Date: Aug 23, 2017
A holistic approach to using customer data to enable data-driven decisions for attracting, retaining, and delivering value through customer experience is what is going to drive many business initiatives over the next 12-month period. Though they each have varying degrees of capability to transform their customer experience applications and remain continuously available no matter what is critical to their success. Companies surveyed are eager to deliver a great customer experience and capture market share, but many CX journeys are hindered by business unit siloes, insufficient budget, and technical challenges. The responses provide key insights into the business priorities, challenges, and data technology needs of companies embarking on or in the midst of their CX journey.
Tags : datastax, customer data
     Datastax
By: IBM     Published Date: Jul 02, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does. From an IT perspective, there is a fairly straightforward sequence of applications that businesses can adopt over time that will help put direction into this journey. IDC outlines this sequence to e
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     IBM
By: Group M_IBM Q418     Published Date: Nov 13, 2018
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms. Specifically, they erroneously believe that their best option is to execute the applications either on standalone or virtualized on x86 servers. RFG finds that there are 10 compelling reasons why an IBM LinuxONE solution is superior to an x86 one, including the fact that LinuxONE is a better, more economical choice.
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     Group M_IBM Q418
By: Group M_IBM Q418     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
Tags : 
     Group M_IBM Q418
By: Oracle     Published Date: Sep 21, 2018
In a connected world content becomes the nucleus of business growth. Oracle provides scalable, secure solutions to help drive an organization’s digitalization efforts maximizing operation automation, machine learning, and cloud services.
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     Oracle
By: Oracle     Published Date: Mar 08, 2019
Did you know that organizations with advanced finance teams are more likely to have a compelling digital customer experience? The driver behind this trend? A digital, customer-first way of working with greater investment in talent, innovation, and advanced technologies such as artificial intelligence (AI) and machine learning (ML). While finance has long taken advantage of technology to help drive productivity and collaboration, the goalposts have recently moved. Today’s organizations must adopt an agile finance operating model— powered by emerging digital technologies and skillsets—to better support the demands of an economy driven by continuous innovation.
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     Oracle
By: TrendKite     Published Date: Apr 25, 2018
This informative whitepaper that will help shape your PR decision making. Stats include: 43% of web traffic is driven by search engines 7 in 10 executives reported being more inclined to do business through organizations that are thought leaders Influencer campaigns did not exist 5 years ago...now brands swear by them Download now to learn more!
Tags : pr strategy, marketing, digital age
     TrendKite
By: TrendKite     Published Date: Apr 25, 2018
In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?
Tags : communications, trendkite, public relations
     TrendKite
By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
Tags : public relations, marketing, martech, pr strategy
     TrendKite
By: ServiceNow     Published Date: Sep 18, 2018
What is a performance based business? A performance-based business is an organization guided by data-driven decisions. It is proactive, self-aware, and highly competitive. Data isn’t siloed in a business analytics department. Instead, the right people have the right data at the right time and in the right context. The top 5 reasons to become a performance-based business: 1. Get better results. 2. Align your entire business. 3. Make data-driven decisions. 4. Manage change more effectively. 5. Spot trends faster. Discover how ServiceNow Performance Analytics could benefit your business by downloading this eBook.
Tags : performance, business, data, servicenow
     ServiceNow
By: TIBCO Software     Published Date: Jul 22, 2019
FINANCIAL SERVICES’ HISTORY OF DISRUPTION Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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     TIBCO Software
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