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By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
Tags : predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
     Radius Intelligence
By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing
     AdRoll
By: Adobe     Published Date: May 16, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
Tags : 
     Adobe
By: Hitachi Vantara     Published Date: Aug 14, 2018
In this inforgraphic, we are going to show you the possibilities with modernised, optimized data infrastructure. In doing so, we aim to bring you ideas about how you can bring your own data-driven business vision to life, focusing on the outcomes that matter most to you. In essence, we will be discussing five main industries and the possibilities for modernized data infrastructure. We will be displaying how Banking and Financial Services, Telecommunications, manufacturing, healthcare and retail can use data, analytics and automation to optimize their business, therefore bringing about a competitive edge which previous appeared unimaginable. Using data correctly, most importantly building proper data infrastructures, can be the driving force behind obtaining a competitive edge. Data is your story. And it’s our story, too.
Tags : data infrastructure, big data, internet of things
     Hitachi Vantara
By: Datalink     Published Date: Aug 21, 2009
In this paper we look at how these two challenges must be addressed together, and in fact how the definition of storage management must be expanded to consider the business driven lifecycle demands placed on stored information.
Tags : information management, enterprise resource planning, enterprise software, storage management, project life cycle, ilm, erp, integration
     Datalink
By: IBM     Published Date: May 30, 2008
Many healthcare providers have gone through several challenging years of organizing their electronic records systems. And during that time, consumer-driven healthcare has gained momentum. This executive brief explains how an IBM WebSphere Portal software–based solution can provide a flexible and valuable long-term solution compared to other options, with personalized user experiences that help deliver agile, security-rich access to relevant information.
Tags : healthcare, hospital, medicine, medical, websphere, ibm, ep campaign, ibm ep
     IBM
By: IBM     Published Date: Aug 21, 2008
Today, an IT-driven, customer-centric business approach isn’t a luxury — it’s imperative. More and more businesses are moving out of a cost-centric view of their IT potential and into a realization that IT can transform business processes. This white paper shows how you can maximize your IT function by leveraging ITIL best practice processes. These guidelines can help you effectively manage IT changes, assets, personnel and service levels all while reducing costs—going beyond simple IT asset management to deliver proactive IT business improvements.
Tags : itil, best practices, service management, asset management, ibm, ibm mi, ibm grm
     IBM
By: IBM     Published Date: Mar 17, 2009
CPDA’s Product Lifecycle Management (PLM) research programs target the critical decisions in Product Lifecycle Management challenging Design, Engineering, Manufacturing, and Information Technology managers and executives. CPDA’s PLM collaborative research programs provide indepth analysis of strategies, products, issues, processes, technologies, trends, case studies, and surveys for assessing technology, business goals and objectives, and implementation road maps.
Tags : ibm, telelogic, addressing future automotive needs, model-driven systems, product value management, plm, computer-aided design, cad
     IBM
By: IBM     Published Date: Sep 02, 2009
With the MDD techniques supported by IBM Rational Rhapsody, you can analyze trade studies more rigorously than is possible with a document-driven approach.
Tags : system engineering, trade studies, ibm, design space, life cycle, traditional document-driven techniques, webcast, model-driven development (mdd)
     IBM
By: NetSuite     Published Date: Nov 27, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
Tags : sales, improving sales, increasing sales, salesforce, sales benchmark, benchmark, benchmarking, funnel
     NetSuite
By: Preventsys     Published Date: Aug 21, 2009
This paper is a synopsis of the presentations given at the Preventsys "CISO Breakfast Series," a succession of seminars given across North America in January and February 2005. The speakers for each breakfast consisted of security professionals and executives who provided their views on how to more effectively align information security with business initiatives.
Tags : network security, intrusion prevention, security management, business management, information management, data security, preventsys, security
     Preventsys
By: RuleStream     Published Date: Aug 21, 2009
The ability to harness intellectual property and product know-how is a key to competitive advantage. RuleStream appears to have broken through past technological barriers in rules-driven knowledge capture and reuse.
Tags : product development, market intelligence, business intelligence, competitive, business process automation, business process management, bpm, bpa
     RuleStream
By: RuleStream     Published Date: Aug 21, 2009
Capturing product knowledge has proven to be very difficult and early attempts at building systems to capture and reuse knowledge have failed because they were too limited technically, required users to be able to develop computer codes (or programs) to embody knowledge rules and actions, and they did not work with common product design tools such as CAD and PDM systems.
Tags : product design, product development, product information, pim, product information management, product lifecycle management, computer aided design, computer-aided design
     RuleStream
By: Secure Computing     Published Date: Feb 27, 2007
Driven by increasing regulatory scrutiny and the need to protect key corporate assets, concerns about compliance and data leakage have risen to the top of the priority list for today's corporate executives. This paper discusses multiple policies, procedures and processes corporations must consider to remain secure and compliant.
Tags : security, security management, compliance, security policies, hipaa compliance, data protection, database security, corporate governance
     Secure Computing
By: Quocirca     Published Date: Nov 09, 2006
Growth in overall email volume (driven by more sophisticated spamming attacks), the need to filter out malware, and ensuring suitable content for purpose means that we now must re-address how we view email within the organization.
Tags : email security, it management, malware, email communications, internet security, anti spam, anti-spam, spam
     Quocirca
By: Quocirca     Published Date: Jul 03, 2008
Businesses of all sizes adopt technology to make them more productive, cost effective or flexible and help them compete. Over the years the adoption of tools such as mobile phones, wireless laptops, the internet and email have all been driven by such expectations. Small and mid-sized businesses (SMBs) are often at the forefront as these technologies can give them a lead on their larger competitors. What starts as a useful extra tool or 'competitive edge' soon becomes the accepted norm and a search for improved quality and utility then ensues.
Tags : convergence, mobile, wireless, communications, unified communications, quocirca
     Quocirca
By: Online Insight     Published Date: Dec 12, 2006
This white paper describes Online Insight's vision for the next generation in sales and marketing, driven not by guesstimates about a customer based on ancient demographics and historical purchases, but by up-to-the second needs and preferences measured real-time in a first-hand "collaborative customer conversation."
Tags : marketing, crm, customer relationship management, customer support, customer service, customer interaction, customer experience, csr
     Online Insight
By: Infor     Published Date: May 25, 2007
Given the potential for SOA to solve pressing business problems, it’s inevitable that most companies will begin adopting SOA constructs within the next year or two. As they move to SOA, the approach they choose will have both immediate and long-term effects on their ability to support and adjust their ecosystem to meet future business requirements.
Tags : soa, service oriented architecture, service-oriented architecture, business management, business process management, bpm, customer service, infor
     Infor
By: Ultimus     Published Date: Aug 16, 2007
In the coming years, we believe that BPM will become the most important technology-driven business initiative for most companies. It leads you toward a focus on using technology to support your business processes, rather than adapting your business processes to support your technologies. It provides strong, sustainable ROI and competitive advantage.
Tags : ultimus, bpm, business process management, automation, process discovery, discovery, adaptive discovery, bpa
     Ultimus
By: Interactive Intelligence     Published Date: May 07, 2012
IT strategies in insurance have traditionally been driven by business objectives and business strategy. But with technology advancements for mobile solutions, social media, analytics, content management (ECM), and process automation, insurers can now take a conjoinment view to evaluate opportunities and drive differentiation. Read more in this paper from Mark Breading of Strategy Meets Action.
Tags : interactive, technology, ecm, process automation, social and mobile technology
     Interactive Intelligence
By: CopiaTECH     Published Date: Mar 18, 2008
Words like “integrated” and “centralized” have been used to describe application software solutions for some years now, often because of marketing messaging that implies more interoperability than the given technology can actually provide to the business customer. The terms are broad enough to be almost meaningless in some instances. In the field of IT security, the sheer range of tools and techniques in the hacker or virus writer’s armory that one must guard against has driven up the number of solutions required to prevent attacks.
Tags : copiatech, security
     CopiaTECH
By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
Tags : godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing
     Godfrey
By: HP - Enterprise     Published Date: Jun 05, 2013
In today’s mobile world, the user is at the center of the application experience. This is true whether the user is a customer, a partner, or an employee. Yet meeting the needs for the enterprise user poses particular challenges. Apps must work seamlessly across devices and screen sizes, enabling real-time collaboration, without sacrificing data security. This balance requires a mobile app development platform built for the unique demands of the enterprise.
Tags : applications, apps, mobile applications, mobile, user-driven, data security
     HP - Enterprise
By: Aprimo, Inc.     Published Date: Dec 23, 2008
LendingTree wanted to leverage and increase its strong brand awareness by putting the right tools in place to create a marketing-driven technology system.
Tags : aprimo, brand awareness, enterprise campaign management, direct marketing, campaign execution, campaign management application
     Aprimo, Inc.
By: Webtrends     Published Date: Jun 13, 2011
Awareness, conversion, retention. As a marketer, your job hasn't changed, but the digital ecosystem changes fast. In this whitepaper from the CMO Council, top marketing execs discuss digital challenges and the resulting opportunities. Sponsored by Webtrends.
Tags : webtrends, cmo, international, digital marketing, process, partnerships, go-to-market, customer experience
     Webtrends
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