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By: Gigaom     Published Date: Oct 24, 2019
A huge array of BI, analytics, data prep and machine learning platforms exist in the market, and each of those may have a variety of connectors to different databases, file systems and applications, both on-premises and in the cloud. But in today’s world of myriad data sources, simple connectivity is just table stakes. What’s essential is a data access strategy that accounts for the variety of data sources out there, including relational and NoSQL databases, file formats across storage systems — even enterprise SaaS applications — and can make them all consumable by tools and applications built for tabular data. In today’s data-driven business environment, fitting omni-structured data and disparate applications into a consistent data API makes comprehensive integration, and insights, achievable. Want to learn more and map out your data access strategy? Join us for this free 1-hour webinar from GigaOm Research. The webinar features GigaOm analyst Andrew Brust and special guests, Eric
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     Gigaom
By: Gigya     Published Date: May 14, 2014
This guide takes an in-depth look at 3 of the main hurdles facing IT today and the solutions that can be used to better navigate this new identity ecosystem.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Gigya     Published Date: May 14, 2014
In this guide, we’ve outlined some strategies that integrate Pinterest’s value offering to boost conversions and user engagement.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Gigya     Published Date: May 14, 2014
Learn 3 keys to gaining an actionable view of consumer identity that facilitates data-driven decision making, provides measurable results and drives unique KPIs.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Gigya     Published Date: Jun 20, 2014
This comprehensive eBook covers everything you need to know to develop a successful social login strategy that supports your business needs.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
Tags : social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data
     Gigya
By: Gild     Published Date: Jun 10, 2015
How Red Hat's talent acquisition team leverages new high-tech tools to identify highly skilled global candidates.
Tags : data-driven alternative sourcing, talent acquisition, high-tech talent, social sourcing, skilled talent
     Gild
By: Gleanster Research     Published Date: Aug 30, 2013
Top Performers are early adopters of technologies that allow marketers to remove dependencies from third-party resources (such as IT) to impact the customer experience online – and it’s paying off. Today, technologies like web content management (WCM) and marketing automation are giving marketers control over the customer experience and real-time behavior-driven engagement.
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     Gleanster Research
By: Glint     Published Date: Sep 26, 2017
This white paper explores the data-driven strategies of innovative organizations who leverage employee engagement as a strategic weapon to improve productivity, retention, and corporate performance. It looks at different ways of measuring engagement, how common challenges in building engagement programs have been overcome by well-known enterprises, and offers real-life examples from HR executives.
Tags : employee engagement, hr metrics, employee engagement survey, employee engagement strategies, employee engagement strategy
     Glint
By: Globality     Published Date: Apr 05, 2018
This report shows how a growing demand for digital skills and specialist capabilities is creating opportunities for multinationals to shake up their portfolio of incumbent service providers and consider smaller, niche suppliers and new tech-savvy firms.
Tags : globality, consulting, multinational, outsourcing, reputation monitoring, market research
     Globality
By: Godfrey     Published Date: Oct 24, 2008
B-to-B Strategic Search has been created by Godfrey to provide the customer-centric, content-driven approach needed for successful business-to-business search performance. It uses all available tools to help B-to-B marketers achieve a presence in the search results of users who are looking for their technology or product. It thus includes both search engine optimization (SEO), the practice of modifying your site to improve organic search results, and search engine marketing (SEM), or paid search.
Tags : godfrey, search, b-to-b search, b-to-b strategic search, business-to-business search, search engine optimization, seo, search engine marketing
     Godfrey
By: GoodData     Published Date: Oct 14, 2013
See GoodData's 5 steps to
Tags : gooddata, big data, institutionalizing big data, data-driven, data plaform
     GoodData
By: Google     Published Date: Dec 14, 2011
How Travelocity improved its digital marketing. Read the case study to see how Google Analytics Premium helped Travelocity optimize its digital investments and conversions.
Tags : digital marketing, digital, marketing, google analytics, metrics, investments, digital investments, conversions
     Google
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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     Google Analytics 360 Suite
By: Google Apigee     Published Date: Feb 15, 2019
This is the age of API-driven businesses and enterprises need to create great developer experiences to build an ecosystem for their APIs. Many enterprises now view developers as one of the most essential actors in their value chains—the people who translate digital assets into digital experiences that move the business needle. Google Cloud’s new eBook, Creating World-Class Developer Experiences, takes a deeper look at creating world-class developer experiences. Learn about best practices for engaging developers and how to launch a developer portal that speeds adoption or your API products.. Explore how to delight developers and grow API programs with field-tested best practices, real-world use cases and a checklist to help your team get started. What's Inside? ? Field-tested best practices to delight developers and grow API programs ? Real-world use case: AccuWeather ? Developer experience checklist CTA: Download eBook
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     Google Apigee
By: Group M_IBM Q1'18     Published Date: Jan 04, 2018
For data-driven businesses, cloud can be a boon. Data can be found, processed and managed on the cloud without an investment in local hardware infrastructure, but what does that mean to information trust and governance? When data comes from cloud-based sources, IT needs a plan for data integration and security. Download this insightful white paper and learn the four key priorities you must consider when developing your IT strategy to promote good hybrid information governance. Learn the blend of process, organizational and technical enablers that will allow you to move to a hybrid environment with speed and confidence.
Tags : data-driven business, cloud, information trust, information governance, data integration, data security, it strategy
     Group M_IBM Q1'18
By: Group M_IBM Q119     Published Date: Dec 18, 2018
Digital transformation is not a buzzword. IT has moved from the back office to the front office in nearly every aspect of business operations, driven by what IDC calls the 3rd Platform of compute with mobile, social business, cloud, and big data analytics as the pillars. In this new environment, business leaders are facing the challenge of lifting their organization to new levels of competitive capability, that of digital transformation — leveraging digital technologies together with organizational, operational, and business model innovation to develop new growth strategies. One such challenge is helping the business efficiently reap value from big data and avoid being taken out by a competitor or disruptor that figures out new opportunities from big data analytics before the business does.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Jan 18, 2019
Wherever an organization is in the world today, it relies on IT in its quest to drive revenues, improve profit margins, and service customers. Yet most small- to mid-sized businesses (SMBs) and government agencies select IT infrastructure solutions that drive higher costs and limit the business' ability to respond to changes in the marketplace. This is driven by perceptions that many IT executives running Linux and open source applications have regarding server platforms.
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     Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Apr 01, 2019
IBM Cloud Private for Data is an integrated data science, data engineering and app building platform built on top of IBM Cloud Private (ICP). The latter is intended to a) provide all the benefits of cloud computing but inside your firewall and b) provide a stepping-stone, should you want one, to broader (public) cloud deployments. Further, ICP has a micro-services architecture, which has additional benefits, which we will discuss. Going beyond this, ICP for Data itself is intended to provide an environment that will make it easier to implement datadriven processes and operations and, more particularly, to support both the development of AI and machine learning capabilities, and their deployment. This last point is important because there can easily be a disconnect Executive summary between data scientists (who often work for business departments) and the people (usually IT) who need to operationalise the work of those data scientists
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     Group M_IBM Q2'19
By: Group M_IBM Q3'19     Published Date: Jun 24, 2019
"The state of chatbots has quickly evolved from a fad to an essential part of corporate strategy. No longer a nascent technology, chatbots have matured into solutions that enterprises across industries are taking seriously. But how do we distinguish a simple chatbot from human-like, AI- driven conversational solutions that we now see businesses adopting? In this three part series, we will examine what it means to deploy “Conversational A.I.” for the enterprise"
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     Group M_IBM Q3'19
By: Group M_IBM Q3'19     Published Date: Jun 27, 2019
Organizations continue to rush down the digital transformation path. Whether by modernizing their IT infrastructures, leveraging the cloud, or becoming data-centric and data-driven, organizations must become more agile in their business practices and within their IT infrastructure stack to effectively compete in today’s dynamic business environment. Between the speed and distributed nature of modern businesses, as well as the expectation of instantaneous access to data from everyday users, it’s not surprising that nearly one in three organizations are looking into ways to improve data analytics for real-time business intelligence and customer insight.
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     Group M_IBM Q3'19
By: Group M_IBM Q3'19     Published Date: Aug 05, 2019
Expectations for government agencies are rising at a rapid and sometimes overwhelming pace. New laws, mandates and policies combined with rising citizen demands for usability and technology driven services put pressure on the public sector to deliver with current or even shrinking resources.
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     Group M_IBM Q3'19
By: Group M_IBM Q3'19     Published Date: Aug 28, 2019
Webinar: Utilities are facing incredible challenges today driven by flattening demand, aging infrastructure, knowledge gaps, and challenging customer satisfaction requirements.  Watch this webinar to learn how IBM Maximo for Energy & Utilities can help.
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     Group M_IBM Q3'19
By: Group M_IBM Q4'19     Published Date: Sep 25, 2019
According to the latest research from Gartner, SOAR solutions are gaining visibility and real-world use driven by early adoption to improve security operations centers (SOCs). The first market guide from Gartner to cover the SOAR solution market provides analysis and direction on the current state of the SOAR market, as well as recommendations and key findings to help security and risk management leaders evaluate how a SOAR solution can improve their ability to prioritize security operations activities, formalize triage and incident response, and automate response.
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     Group M_IBM Q4'19
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