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By: Adobe     Published Date: Sep 23, 2019
Companies must learn to differentiate themselves to stay ahead. Improved experiences can help you not just sustain but accelerate past the competition. Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: - Understand you audience and increase engagement. - Own the omnichannel experience. - Enable business and customer insights.
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     Adobe
By: Adobe     Published Date: Oct 08, 2019
As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.
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     Adobe
By: Adobe     Published Date: Sep 28, 2016
Learn how predictive marketing can help you deliver customers experiences that really connect. By making the most of your customer data, you’ll learn to communicate in the ways your customers expect and demand.
Tags : adobe, data driven marketing, marketing, marketing research, traditional marketing
     Adobe
By: Adobe     Published Date: Mar 08, 2017
This three-part, step-by-step guide to data-driven marketing explains how to use mountains of available data to create the best possible customer experience and grow your bottom line.
Tags : data, data driven marketing, customer experience, customer experience management, big data, step-by-step guide
     Adobe
By: Adobe     Published Date: Apr 04, 2018
Recently the S&P 500 experienced something new: its top four most valuable companies at closing were Apple, Google, Microsoft, and Amazon—all tech companies. It’s a tech world out there, and one increasingly driven by a mastery of mobile. This reality is changing not only consumer expectations, market conditions, and competitive dynamics, but it’s also changing—and challenging— traditional approaches to corporate strategy.
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     Adobe
By: Adobe     Published Date: Apr 23, 2018
2017 Trends in Financial Services and Insurance: Customer is Priority The FSI sector is progressing with a digital, data-driven, marketing mentality, all centered around prioritizing customer experience and taking a more personal approach. The 2017 Digital Trends in Financial Services and Insurance compiles the information shared by over 800 FSI respondents to see what opportunities and obstacles are shaping the future of FSI. Read this report and find out: How data and personalization drive digital transformation How fintech is leading the FSI chase Tips to help future-proof your FSI business
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     Adobe
By: Adobe     Published Date: Oct 10, 2019
In this white paper we discuss the opportunities and challenges associated with customer experience management and highlight three key areas of future focus for successful European marketing leaders: customer consent management in marketing in the light of GDPR; the future of AI-driven customer engagement in marketing; and customer journey management as the new mantra and operating model for marketing operations management. Our observations and conclusions are backed by rigorous research results based on a representative sample of telephone interviews with marketing leaders across Europe. We hope you enjoy this paper and would be interested to hear your feedback. We believe the paper provides the benchmarks and insights to guide the next generation of marketing domain digital technology deployments and beyond into enterprisewide customer experience management.
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     Adobe
By: ADP     Published Date: Nov 16, 2017
People are the most important part of your organization. Understanding what they do, how they do it, and even why they do it, provides invaluable insights for optimizing your processes, department, or entire organization. And as a business leader, in many ways you’ve never had it so good. There’s more people data available than ever before, and you’ve got the opportunity to put it to work through data-driven initiatives like changes to workforce demographics, employee retention, or benefits allocations. And most important, you have a chance to fuel business decision-making with smart workforce insights. Once you’ve learned how to turn your people data into real business value, you’ll create more visibility within your business, and everyone will see that the rewards of HR analytics are worth the effort. It’s time to take the opportunity to prove the value of data-driven HR. No more darkness. Otherwise, the only journey ahead is into some challenging pitfalls. We’ve identified five of t
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     ADP
By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
     AdRoll
By: AdRoll     Published Date: Jan 21, 2016
A closer look at retargeting, programmatic advertising, and performance marketing. Due to its prevalence, it's easy to lose track of how new the programmatic advertising industry is. And as with any new industry driven by a disruptive technology, things are changing quickly. We surveyed 1,050 US marketers across industries to uncover how businesses are adopting new marketing opportunities brought about by programmatic advertising.
Tags : adroll, retargeting, programmatic advertising, performance marketing, programmatic advertising, marketers spend, emerging marketing, internet marketing
     AdRoll
By: Adverity     Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation. Scaling your business with Marketing Intelligence Building a data strategy to stay ahead of the curve Mastering the end-to-end data management process Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it! Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
Tags : marketing business intelligence, saas marketing optimization, measuring marketing performance, roi analytics, automated report generator, performance based marketing, online marketing data, roi metrics
     Adverity
By: Akamai Technologies     Published Date: Aug 17, 2017
The consumerization of technology and rise of mobile adoption in emerging and established markets have driven companies to invest enormous capital and resources into pursuing the best possible mobile experience for all of their end users. But, without a focused mobile performance solution, these investments can only go so far. Download now to learn more
Tags : mobile experience, branding, akamai, loyalty
     Akamai Technologies
By: Akamai Technologies     Published Date: Sep 12, 2017
The ways in which the Internet supports our everyday lives have become richer, more engaging, and more mobile. This innovation is driven by the visionaries, designers, developers, and managers of the web experiences that users consume every day. By exploring new ways to solve challenges and improve products and services that enrich our lives, developers and business owners have stretched the Internet to support use cases for which it was never designed. In order to succeed, modern web experiences must seem simple to end-users, even though most ultimately require complex design and technology to deliver.
Tags : web experience, web design, mobile, internet supporters
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
     Akamai Technologies
By: Alert Logic     Published Date: Jun 12, 2014
In a relatively short time, cloud computing, specifically Infrastructure-as a-Service, has shifted from a new but unproven approach to an accepted, even inevitable, model. Driven by flexibility and efficiency, the question facing most organizations is not whether the cloud is part of their infrastructure plans, but which applications and workloads to move to the cloud and when. But even as the benefits of cloud and hosted models have become apparent, concerns persist about security, and an assumption lingers that the cloud is inherently less secure than an enterprise data center environment.
Tags : cloud security, public cloud, amazon web services, cloud pci, secure cloud, security
     Alert Logic
By: Alteryx, Inc.     Published Date: Sep 06, 2017
Organizations that want to apply consistent data management, governance and security practices across their organization can learn a lot from Ford Motor Company. Data-driven decision making led Ford Motor Company to perfect the vehicle assembly line in 1913. A century later, Ford had more than 4,600 data sources, and a wide range of analytical tools, methods, and processes in use throughout the company, and needed a more strategic approach to decision-making.
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     Alteryx, Inc.
By: Amazon Web Services EMEA     Published Date: Jul 31, 2019
Rapid change is underway in the world of digital government. This is not only being driven by huge advances in technology, but also a global community unified by new thinking, bold ideas, and cost-effective, scalable solutions.
Tags : cloud computing, public sector, aws, healthcare, amazon web services
     Amazon Web Services EMEA
By: Anaplan     Published Date: Apr 06, 2016
Optimizing incentive compensation: aligning what you say with how you pay CSO Insights’ ICPM study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. It is crucial to get these incentive compensation structures right, because sales reps receive up to 60 percent of their income from incentive comp. In this white paper, we discuss the disconnect between sales behavior and incentive compensation structure and provide recommended steps towards optimizing your compensation plan.
Tags : sales performance management, compensation management, incentive compensation, sales planning, incentive comp, commission structure, sales performance, xactly
     Anaplan
By: Anaplan     Published Date: Nov 27, 2017
"The pressure on sales to meet and exceed ever-increasing revenue targets is higher than ever before. At the heart of this challenge lies a complex analytical and modeling problem that involves data spread across many rigid–and usually disconnected–systems, teams, and geographies. Leading companies handle this problem by focusing first on creating a sales performance plan that is data-driven and tied to business objectives. The research report conducted by Harvard Business Review provides you with how today's sales executives: • Overcome technology weaknesses to uncover sophisticated analytics • Change ingrained, cultural tendances of sales organizations • Adopt dynamic practices to respond to change quicker"
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     Anaplan
By: Anaplan     Published Date: Nov 27, 2017
"A recent CSO Insights’ study* found that 69 percent of organizations use three or more metrics to build their sales compensation plans, but modeling and planning this sales strategy can quickly become too complex as a spreadsheet-driven exercise. Download this white paper to find: • The disconnect between sales behavior and incentive compensation structure • A recommended approach you can take to optimize your compensation plan • Three key steps to better predict and control sales revenue *CSO Insights 7th Annual Incentive Compensation and Performance Management (ICPM) study"
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     Anaplan
By: Anaplan     Published Date: Mar 29, 2018
Incentive compensation represents the potential of delivering optimal sales results. But with up to 60% of sales reps’ income coming from incentive comp, it is crucial to get this right. Our study data has shown that ineffective compensation structures can lead to disengaged reps, high turnover, money left on the table, and low margins. The way we have designed and managed incentive compensation plans in the past may inhibit the sales force and prevent the business from scaling at the needed rate. Modeling and planning quickly become too complex for a spreadsheet-driven exercise.
Tags : optimization, compensation, structures, anaplan, data
     Anaplan
By: Anaplan     Published Date: Sep 10, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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     Anaplan
By: Anaplan     Published Date: Sep 11, 2019
A few years ago, the slow, spreadsheet-driven mode of sales and operations planning (S&OP) may have sufficed, but today, it’s utterly inadequate. A disconnected process can’t keep pace with a dynamic market. Enter the next-generation of S&OP: dynamic, connected, and powered by cloud-based technology. When planners from across the business are able to work in unison, executives can make better-informed decisions that positively impact the bottom line. Download this paper to learn: Six essential phases of S&OP An in-depth exploration of each phase How to make next-generation S&OP a reality with cloud-based technology
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     Anaplan
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