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eloqua

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By: Eloqua     Published Date: Jan 13, 2012
This white paper examines 5 key elements of developing an integrated sales and marketing funnel, and provides examples of how marketing departments can drive qualified sales opportunities and revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
An emphasis on measurement has become part of the job description for most marketers in the current business climate. The results of this 2011 survey highlight the connection between analytics and contribution to revenue, illustrating the trends in marketing metrics.
Tags : marketing measurement, revenue performance, marketing analytics, marketing revenue, marketing automation, revenue performance management, marketing metrics, lead nurturing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Successful lead nurturing anticipates the needs of the buyer based on who they are and what stage they are at in the buying process. Learn how successful lead nurturing can build strong brand loyalty long before a prospect is ready to buy.
Tags : lead nurturing, lead nurturing best practices, what is lead nurturing, grande guide to lead nurturing, lean nurturing trends, lead nurturing basics, nurturing strategy, marketing automation
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Email deliverability is about maximizing the potential number of emails reaching the inbox. Privacy is about safeguarding the personal information contained in your mailing database. Download this guide to learn about privacy and deliverability.
Tags : email deliverability, email privacy, privacy and deliverability, email marketing, marketing automation, email marketing platform, digital body language, database marketing
     Eloqua
By: Eloqua     Published Date: Jan 13, 2012
Lead scoring is an objective ranking of one sales lead against another. This helps align the right follow-up to the corresponding inquiry. Learn how lead scoring can improve alignment and collaboration between marketing and sales teams.
Tags : lead scoring, marketing automation, sales and marketing alignment, qualified leads, what is lead scoring, btob marketing, lead scoring systems, lead qualification
     Eloqua
By: Oracle     Published Date: Jan 21, 2014
The rise of big data provides Modern Marketers with an unprecedented level of insights. But too often, it's easy to get buried by the data. We put together 40 Must-See Charts for Modern Marketers, offering analysis and intelligence today's marketers need to know across a range of disciplines from email marketing and lead management to social media and events.
Tags : modern marketers, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud ó a task that can be easily accomplished through the implementation of Marketing Technologies.
Tags : marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. Thatís why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
Tags : analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
Because the majority of B2B buying decisions are made before a sales person even gets involved, the role of marketing has changed. This evolution in buying behavior demands a radical shift in how companies are aligning marketing and sales to maximize conversion rates.
Tags : conversion, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing engagement in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : engagement, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: Oracle     Published Date: Jan 21, 2014
In this whitepaper on Modern Marketing Strategies, learn the importance of utilizing conversion in your marketing and how to bring effectively bring these tips and action items to your organization!
Tags : targeting, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
     Oracle
By: NetProspex     Published Date: May 12, 2014
NetProspex manages B2B marketing data on a massive scale. When we analyzed the more than 61M the records we processed last year, hereís what we found.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: NetProspex     Published Date: May 12, 2014
NetProspex analyzed the success rate of hundreds of email open rates and thousands of phone calls. The statistics proved that trigger-based emails had significantly higher conversion rates, but email sent on optimized days also did well. Download this guide on the best days to send emails.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: NetProspex     Published Date: May 12, 2014
While collecting marketing data is easy, that data is not cast in stone. Securing a marketing data management plan that you can rely on is imperative. This guide provides actionable steps to clean up your data and increase conversions.
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: NetProspex     Published Date: May 12, 2014
Only 8% of marketers classified their lead gen efforts as "very successful". Check ot the latest research on what successful lead generation will look like in 2014. See how you compare by taking the survey and then downloading the report!
Tags : marketing data services, marketing data management, marketing data quality, installed technology list, international contact data, business contact list, marketing database cleansing, marketing database services
     NetProspex
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
Use this guide as a checklist to compare your current email marketing technology against four core areas where marketing automation extends the power of email - audience targeting, automating marketing tactics, enabling sales and measuring results.
Tags : email marketing, marketing white paper, marketing automation, behavioral targeting, marketing data, email marketing technology, marketing automation, marketing tactics automation
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
As market competition intensifies and company growth expectations increase, marketers are pressured to deliver measurable results and demonstrate the value they provide. Learn about new tools successful marketers are using to reach the right people through the right channels with the right message.
Tags : marketing white paper, b2b marketing, integrated demand generation, marketing analytics, marketing automation, marketing roi, demand generation platform, customer experience/engagement
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This white paper examines 5 key areas of integrated sales and marketing funnel economics, and provides examples of how marketing departments drive qualified sales opportunities and revenue that will affect how their organizations grow revenue.
Tags : sales funnel, targeted marketing, marketing white paper, revenue creation, lead management, revenue engine, funnel economics, lead conversion
     Eloqua
By: Eloqua     Published Date: Sep 28, 2011
This quick guide will help you get inside the heads of your CEO, head of Finance, and head of IT and craft a persuasive argument to convince them about the value of Marketing Automation.
Tags : marketing automation, marketing roi, improve conversion rates, buying marketing automation, marketing automation platform, marketing automation software, revenue performance management, benefits of marketing automation
     Eloqua
By: Eloqua     Published Date: Jun 13, 2012
To succeed, marketers need to focus on the metrics that matter most to executives. Download this report to find out what metrics are important to the c-suite and how to measure your impact across the organization.
Tags : marketing, b2b, traditional marketing, eloqua, crm solutions/software, customer experience/engagement, market research, lead generation & automation
     Eloqua
By: Eloqua     Published Date: Jun 13, 2012
Watch this webcast to hear how companies are generating demand using social media and the tools and technology they use to successfully track resulting leads and revenue.
Tags : eloqua, lead generation, marketing, social media, sales, emerging marketing, interactive marketing, web analytics
     Eloqua
By: Marketo, INC.     Published Date: Sep 25, 2008
Listen to this free podcast at your desk or on the road and learn the business challenges and problems causing B2B companies to look at marketing automation ... the near-term and longer-term ROI benefits to expect... what key features and capabilities you should look for in a B2B marketing automation system... and more.  Find out what marketing automation can do for your organization—and how to choose the system that’s right for you. Download this free 15-minute podcast now.
Tags : promo code: wp1, marketing automation, marketo, eloqua, salesforce, saas, crm, customer relationship management
     Marketo, INC.
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