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email campaigns

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By: Bluecore     Published Date: Oct 23, 2018
AFTER DECADES IN THE LIMELIGHT, email remains the most powerful channel for eCommerce marketers. And this success continues even as many eCommerce marketing teams rely heavily on batch and blast emails that go to their entire list without any customization. While such efforts clearly bring in revenue, they also leave money ó a lot of money ó on the table. Recognizing that largely untapped opportunity, top eCommerce marketers have started to take a more strategic approach to email. In addition to traditional batch and blast campaigns, these marketers now tailor messages based on both their customersí behaviors and changes to their product data in order to send more customized and timely messages.
Tags : bluecore, retail, email, report, ecommerce, marketing
     Bluecore
By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that ďplay wellĒ on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and ó increasingly ó personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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     Adobe
By: Adobe     Published Date: Mar 26, 2018
If youíre wondering whether you should really prioritize email in your marketingóespecially when new channels continually emergeóconsider this: 91 percent of marketing executives agree that email is their most effective channel.1 Clearly, email isnít just here to stay, itís the mainstay. And with the ability to personalize and contextualize messages, upgrade mobile campaigns, and better understand customer needs, email marketing has evolved into a stronger and smarter version of its former self.
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     Adobe
By: Adobe     Published Date: Apr 22, 2016
Download Putting Email Marketing in Context to learn: - How to overcome common challenges of personalisation and email - Best practices for implementing contextual email on a low budget - How to measure the effect of your contextual marketing campaigns
Tags : email marketing, personalised emails, marketing, customer service, customer interaction, contextual email, customer experience/engagement, email marketing services/software
     Adobe
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
45% of emails are opened after an offer expires. See how Wyndham Hotels used a countdown timer to drive post-sale bookings and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Origins drove foot traffic to their stores using emails with geo-targeted store maps. See their campaign in our new guide and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, e-commerce
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketerís Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
HotelTonight increased conversions by 250% with location-targeted offers. Find out how they did it and discover other best-in-class examples in this seasonís Inkredible 5 eBook.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing, e-commerce
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketerís Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
45% of emails are opened after an offer expires. See how Wyndham Hotels used a countdown timer to drive post-sale bookings and learn how to build best-in-class contextual email campaigns. Get our tips and tactics on building emails that see real results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to see the email campaigns used by the top travel and hospitality brands? The Travel & Hospitality Email Marketerís Playbook is packed with content strategies, tactics and expert advice to elevate your email results.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
HotelTonight increased conversions by 250% with location-targeted offers. Find out how they did it and discover other best-in-class examples in this seasonís Inkredible 5 eBook.
Tags : contextual marketing, email marketing, travel marketing, hospitality marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Steve Madden wanted to promote their mobile shopping app in an email. See the campaign and learn how they increased downloads by 68% in our Inkredible 5.
Tags : contextual marketing, email marketing, retail marketing, ecommerce marketing, contextual email, real-time marketing, internet marketing, e-commerce
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Want to get better results with email? Grab our Email Marketing Guide for Financial Services. Gain insight on email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : contextual marketing, email marketing, financial services marketing, contextual email, real-time marketing, internet marketing
     Movable Ink
By: Movable Ink     Published Date: Oct 04, 2016
Grab our Media, Publishing and Entertainment Email Marketerís Playbook to see the email campaigns, content strategies and tactics used by successful brands, plus advice from our team of experts.
Tags : : contextual marketing, email marketing, entertainment marketing, media marketing, contextual email, real-time marketing, publishing marketing, internet marketing
     Movable Ink
By: Lyris, Inc.     Published Date: Jul 01, 2011
Maximize your email marketing campaigns and improve ROI- let the "25 Essentials for Exceptional Email Campaigns" be your guide to the essential rules of email engagement, with fundamental best practices that will help you get the most from your email marketing efforts.
Tags : lyris™, email marketing services, marketing software, email value proposition, evp, email marketing software, email campaigns, sender reputation
     Lyris, Inc.
By: Groove     Published Date: May 16, 2018
Build.com is a well-established online retailer of home improvement products. Their sales team was stretched thin, and they needed a way to ensure accurate records in Salesforce in a way that didnít hurt overall sales and customer outreach. While they were initially drawn to Groove for the Salesforce Email Sync, they soon discovered more ways to turbocharge their sales effort with personalizable drip campaigns through Flow.
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     Groove
By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brandís social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. Itís led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that werenít built for commerce. Thatís made it increasingly complex for brands hoping to meet customersí needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Tags : visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
     Curalate
By: Iterable     Published Date: Sep 07, 2018
Email marketing continues to be the best digital channel for ROI, so delivering dynamic, personalized messaging to the inboxes of your customers is of the utmost importance. In fact, for 77 percent of consumers, email is the preferred messaging channel, dwarfing demand for SMS, push notifications and social media communications. When you are determining the right email marketing strategy for your business, itís natural to wonder how the industry leaders are conducting their campaigns. A¨er all, if theyíre on top, then they must be doing everything right...right? To glean best practices, we analyzed the email marketing strategies adopted by the top 100 e-retailers in the United States to study how they engage with their customers. These companies represent industries ranging from apparel and electronics, to auto parts and pet supplies, but all have the single goal of getting their users to go from inbox to checkout. We note what companies are doing across the board, as well as what spec
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     Iterable
By: CloudTask     Published Date: May 11, 2018
As a B2B marketer, the process of nurturing and generating new leads is always tricky business. Chasing high quality and relevant leads requires a considerable amount of time, energy and resources to be invested into email marketing campaigns, social media management and educational content such as blogs, whitepapers and eBooks. While live chat support has been around for about a decade, only in recent years and especially in the age of the smartphone, are B2B companies capitalizing on it as a channel to generate and nurture leads.
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     CloudTask
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy, content management systems
     Adobe
By: Adobe     Published Date: Sep 20, 2016
Download our guide, 10 Goals for a Perfectly Balanced Email Marketer, to learn how you can transform your email campaigns through personal goals. Youíll discover new ways to make the most of this highly effective channel ó so you can enjoy better results. Get the guide now to learn how you can: ē Prioritize mobile email in your marketing strategy ē Improve customer relationships with contextual emails ē Self-assess your email marketing maturity
Tags : adobe, ccm, cross channel, marketing, email marketer, marketer, email marketing, crm & customer care
     Adobe
By: Return Path     Published Date: Jan 29, 2013
Email marketing is always changing. Download the ďEmail Intelligence ReportĒ to tap into the latest data trends and analytics to optimize your email campaigns and ROI.
Tags : email reader trends, viewing email trends, best practices for mobile, viewing email mobile, viewing email ipad, viewing email desktop, viewing email webmail, email marketing trends
     Return Path
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