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email programs

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By: StrongMail     Published Date: Jun 08, 2008
The growing trend towards insourcing marketing and transactional email is being driven by businesses that are looking for ways to improve their email programs, increase data security and lower costs. When evaluating whether it makes more sense to leverage an on-premise or outsourced solution, it's important to understand how the traditional arguments have changed.
Tags : strongmail, social media, email marketing, on-premise advantage, transactional email, insourcing, bounce management, spam trappers
     StrongMail
By: Ability Commerce     Published Date: May 18, 2009
It always surprises me that as eCommerce marketers we give lip service to the importance of testing, buy many of us don't take the time to fine-tune our email programs. If you are able to identify a few elements through testing that resonate with your customers and then employ those insights in your ongoing program, the improvements may be sustainable over time.
Tags : ability commerce, seo, email frequency, email test, lead generation, roi, pci, ecommerce
     Ability Commerce
By: Silverpop     Published Date: Sep 19, 2011
With the growth of email marketing flooding inboxes, the pressure has never been greater to deliver highly compelling and creative communications programs. With more companies sending out more emails, you've got to do more to position your program above the competitive fray.
Tags : silverpop, drive renewal, cross-promote, url, landing pages, content management systems, web analytics, online video marketing
     Silverpop
By: Adobe     Published Date: Apr 30, 2015
Download this January, 2015 report to learn how you can evolve your email marketing practices and boost your business results.
Tags : contextual messaging, email marketing, contextually relevant information, email marketing programs, customer context, email programs, crm & customer care
     Adobe
By: Adobe     Published Date: Apr 30, 2015
Learn how you can free yourself from traditional email constraints to create more effective campaigns.
Tags : email marketing, consumer engagement, cross-channel analytics, roi, email programs, modern strategies, total engagement strategy, content management systems
     Adobe
By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
Tags : email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs, advertising agencies
     Return Path
By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
Tags : email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance, email marketing services/software, list management
     PulseConnect
By: VMware     Published Date: May 19, 2016
We work at home. We take conference calls in the backseat of a taxi. We even tap out emails from 30,000 feet. Mobility is radically redefining the way we work, because itís redefining where and when we can work. Itís why Keith Perske, executive managing director of workplace innovation for Collierís, thinks itís time to adopt a new description of the workplace: ďTodayís workplace is an integrated set of locations, technology, programs and work practices that connect people and enable employees to contribute and be productive. Thatís the new workplace definition.Ē And with the emergence of this modern workplace, users are expecting a mobile experience thatís simple, convenient, and a boon to their productivity. In order to deliver on these expectations, IT organizations are making business mobility a priority in their investment decisions. Which is why weíve identified five potent mobility trends that warrant attention and also present opportunities to transform the enterprise
Tags : technology, innovation, work practices, best practices, mobility, trends
     VMware
By: BlueHornet     Published Date: Jun 06, 2008
This 19-page white paper includes before and after examples of rendering issues and fixes across top email programs. It makes specific coding recommendations you can use to improve the look and performance of your emails across every major email program, including Outlook 2007.
Tags : email marketing, email messaging, blue hornet, bluehornet, html, outlook, email rendering, rendering
     BlueHornet
By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketersí ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
Tags : enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization
     IBM
By: Bronto     Published Date: Sep 09, 2013
Are you constantly jumping from project to project with barely enough time to breathe? When continually pressed for time, how do you efficiently and effectively measure your email marketing programs? This concise and practical guide can help.
Tags : email marketing performance, strategic email marketing, email marketing services/software, list management
     Bronto
By: PostUp     Published Date: Dec 17, 2014
With the addition of mobile technologies, organizationís need to update their email programs to allow for these new technologies, however, deciding what design best practices to use can be a long and tedious process. Download this whitepaper to receive 8 great tips for mobile email design and make designing messages for a mobile audience a top priority for your organization.
Tags : postup, mobile responsive, mobile email, email marketing best practices, design mobile, designing for mobile, mobile email design, email marketing
     PostUp
By: Marketo     Published Date: Jun 26, 2015
Download today, and learn how lead generation can fill your sales funnel with qualified, quality leads.
Tags : lead generation, marketing, blogging, email marketing, paid programs, optimization
     Marketo
By: CDI     Published Date: Feb 10, 2009
Discover the secrets to e-mail success by learning the mistakes, faulty assumptions, and risky strategies that doom so many B2B e-mail programs.
Tags : cdi, connectdirect, email marketing, email programs, b2b email programs, conversion rates, landing page, response rates
     CDI
By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
Tags : strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
     StrongMail
By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Tags : email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft
     PulseConnect
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