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By: Marketo     Published Date: Jun 08, 2017
Unfortunately, weíve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often arenít as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Movable Ink     Published Date: Apr 01, 2016
You donít get a second chance at a first impression. Your email welcome series is one one of the best opportunities you have to build a lasting relationship with a customer. But the stakes are high ó you can gain or lose a customer in that initial contact. But with proper planning and data, a well-crafted welcome series can help build a love story between you and your subscribers. This eBook will guide you through the steps to build a welcome series that will turn your subscribers into loyal customers, while collecting valuable data along the way that will drive action throughout the customer relationship.
Tags : email marketing, email welcome series, email personalisation, email design
     Movable Ink
By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
Tags : email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance, email marketing services/software, list management
     PulseConnect
By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
Tags : subscribermail, email marketing, online marketing, e-marketing, email marketing services/software
     SubscriberMail
By: SubscriberMail     Published Date: Dec 12, 2008
The benefits of addressing the image suppression issue are significant. A recent controlled study by SubscriberMail demonstrated the response improvements gained by optimizing an email message to have impact even when images are not displayed. In this study, an email message that was not optimized for image suppression was sent to a test panel of approximately 50,000 subscribers. Simultaneously, a panel of similar makeup received a version of the same message optimized for non-graphical display. Compared to the non-optimized version, the optimized version saw an 87 percent increase in clicks.
Tags : subscribermail, image blocking, image suppression, email marketing services/software
     SubscriberMail
By: Topica     Published Date: May 12, 2011
We've broken down the 101 ways into 4 categories: Sign up URL placement, Advertisement Ideas, Promotional Ideas, and Getting Involved. Use a couple or use them all, but any are sure to add subscribers to your e-mail list!
Tags : beginning email marketing, email marketing lists, marketing lists, advertisement ideas, website optimization, list growth, organic list growth, promotional ideas
     Topica
By: Net Atlantic     Published Date: Nov 30, 2009
Net Atlantic's whitepaper, "11 Proven Ways to Grow Your Email Marketing List" helps email marketing and communications managers increase the number of list members who are actively engaged. A larger list of interested, opt-in leads is by far the best population for creating opportunities. Sending responsibly frequent email campaigns to your mailing list will improve your overall marketing ROI better than just about any other tactic.
Tags : net atlantic, email compliance, email marketing, unsubscribers, bounces, roi spam, can-spam, healthcare
     Net Atlantic
By: Net Atlantic     Published Date: Sep 10, 2010
Net Atlantic's free on-demand webinar, Solutions for Email Subscriber Management, covers several ways to manage your subscribers to maximize deliverability, including permission options, suppression files, re-engagement campaigns, and more. Your relationship with your clients is the most important factor in your success. A good email service provider should provide you with the tools to help you engage your subscribers successfully. View It Now - On Demand! Recorded Live on September 2, 2010
Tags : net atlantic, subscriber email, email management, deliverability, webinar, esp, crm, social media
     Net Atlantic
By: Marketo     Published Date: Jun 05, 2014
Nobody wants to get blasted. Commercial email marketing has evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketerís schedule, not the buyerís. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly donít have positive connotations. The sentiment behind the words is telling. When you batch and blast, you are essentially admitting that your emails are not individually relevant. The days of batch and blast are numbered. Contemporary subscribers expect personal and relevant emails on a non-disruptive schedule. Download the ebook, Conversations, not Campaigns to learn how you can continuously build engagement with your consumers, one by one, over time!
Tags : marketo, marketing automation, crm, marketing automation platform, digital business, change management, lead management, crm solutions/software
     Marketo
By: Marketo     Published Date: Jul 12, 2017
Unfortunately, weíve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often arenít as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Bronto     Published Date: Sep 09, 2013
Like any relationship, the marketing lifecycle has unique phases with appropriate (and inappropriate) actions. Reading subscriber cues is important in getting this right. Learn about the elements of a strategic email marketing program that help move subscribers from introduction to a lifelong relationship.
Tags : lifelong subscribers, marketing lifecycle, strategic email marketing, email marketing services/software, list management
     Bronto
By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
Tags : bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention
     Bronto
By: TRUSTe     Published Date: Oct 28, 2008
See how Cheapflights improved lead quality while gathering over one million opt-in newsletter registrations and increasing monthly site registrations by 26%.
Tags : truste, cheapflights, email privacy, opt-in, newsletter, bounce rates, privacy policy, truste
     TRUSTe
By: Infacta     Published Date: Jan 22, 2007
Just because somebody subscribes to your email newsletter doesn’t mean that they read it. Here are 3 tips to turn your passive subscribers into active readers.
Tags : subscribers, email subscribers, audience engagement, email marketing services/software
     Infacta
By: AppSense     Published Date: May 02, 2008
Email marketing provides a lot more flexibility as the delivery schedule isn't dependent on outside factors. However, just because email gives you instant access to your subscribers doesn't mean you can email them impulsively or impetuously. Your emails must follow a plan that is as well thought-out and deliberate as all of your other marketing initiatives in order to remain effective.
Tags : marketing plan, email marketing, email marketing plan, email strategy, loyalty, email frequency, listrak, email marketing services/software
     AppSense
By: BlueHornet     Published Date: Apr 12, 2010
Email marketing service provider BlueHornet recently partnered with mobile marketing solutions provider SmartReply to develop an automated sign up process via mobile text messaging for email marketing communications. In this free case study, learn how Chuck E. Cheese's, a nationally recognized leader in full-service family entertainment and dining, used text messaging as a sign up method for their Chuck E-Club email program to grow their email list and increase engagement levels.
Tags : bluehornet, email marketing, mobile text messaging, email marketing services/software
     BlueHornet
By: StrongMail     Published Date: Sep 28, 2010
Break through consumer consciousness with lessons from the Q3 2010 Email Breakthrough Report's featured best-in-class email campaigns. Read about the top five trends to watch and read expert commentary on each featured campaign, ranging from effective application of movement in email, to leveraging subscribers' word of mouth to promote your brand.
Tags : strongmail, email breakthrough, report, email campaigns, emarketing, email marketing services/software, list management
     StrongMail
By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Tags : email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft
     PulseConnect
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