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By: Oracle     Published Date: May 22, 2012
Being successful in the mobile channel hinges on the right technology. This whitepaper outlines how to approach your mobile strategy, drive cross-channel activity, and maximize your budget with the right technology foundation to achieve your mobile goals now, and in the future.
Tags : oracle, marketing, marketing strategy, mobile, mobile marketing, emering marketing, customer experience/engagement, market research
     Oracle
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