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employee marketer

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By: IBM     Published Date: Oct 28, 2016
Recruiters have to think like marketers. Just as a marketer needs to attract customers, a recruiter needs to attract the skilled employees the company needs. To do this, recruiters must become marketers. Marketers and recruiters must: - Research the market - Establish and nurture relationships - Build and promote the company's brand Read this for seven tips to help you think like a marketer.
Tags : ibm, kenexa, talent acquisition, marketer's playbook, recruiters
     IBM
By: Brainshark     Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
Tags : human resources, training, compliance, onboarding, new hire, orientation, open enrollment, employee benefits
     Brainshark
By: Trapit     Published Date: Apr 06, 2015
In the past, simply having a presence on social media was enough for many companies. But social networking sites are changing, and so are buyers. Potential customers want to hear messages tailored specifically for them, and they want to hear those messages from someone they can trust. To maximize the potential of social media, today's marketers have to change their strategies. That's where employee advocacy comes in.
Tags : trapit, employee advocacy, employee marketer, social networking, brand advocation, emerging marketing, business intelligence, market research
     Trapit
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