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engaged users

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By: Akamai Technologies     Published Date: Aug 17, 2017
As mobile device usage has skyrocketed in recent years, mobile applications have emerged as the key engagement channel for businesses to connect with their most loyal and most valuable customers. Mobile app usage represents more than 85% of total mobile device time, and users now spend more time with apps than they do with television. But while app usage has increased more than 60% over the last two years, the number of apps each user actively engages with has remained fairly steady, at around 27 per month. This means users have a limited appetite for additional apps – but are heavily engaged with the ones they use. So while the mobile web gives businesses broad reach, mobile apps offer a robust link to their best customers. Users who value the company enough to go through the trouble of downloading and installing the app are a brand’s most engaged audience and loyal fan base.
Tags : mobile performance, mobile app, customer engagement, channeling
     Akamai Technologies
By: Fitbit     Published Date: Mar 16, 2017
In a three-year retrospective study that analyzed health care claims and wearable device data from a self-insured employer, Springbuk looked at the potential impact of Fitbit technology as part of a wellness program. The analysis shows that connected health and fitness interventions can close the gap between the everyday actions that change health and drive outcomes for employee health and employer cost. Some of the key findings include: * Employees who opted into the Fitbit program demonstrated significant cost savings when compared to the control group. * Engaged users cost less than non-engaged users. * The opportunity for cost savings is potentially the highest with less active individuals.
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     Fitbit
By: Fitbit     Published Date: Mar 21, 2017
Fear not, it is possible to prove the return on investment (ROI) of your wellness program! But don’t take our word for it. Springbuk, a health intelligence platform, recently evaluated the health care claims and wearable device data for a self-insured employer (and Fitbit customer) over a three-year period. View this webinar, Rod Reasen, CEO at Springbuk, walks you through their study and reveals how: - Employees who opted into the company’s wearable program cost less than their counterparts - Total costs for engaged wearable users dropped by 46% vs. 14% for non-engaged individuals - Cost reductions were highest with less active members – encouraging news for all employee populations
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     Fitbit
By: IBM     Published Date: Jul 07, 2015
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.”
Tags : bad application, forrester consulting, engaged users, webinar, mobile app, mobilefirst, app development, webinars & web conferencing
     IBM
By: Evergage, Inc.     Published Date: Nov 19, 2014
Are you responding in real time to your prospects and customers while they are engaged on your website or in your online application? The future of B2B Marketing is Personalization. With it, you can get to know what your visitors and users are doing and then deliver targeted and personalized content that will allow you to boost conversion rates and improve customer communication and retention. This FREE eBook will show you how Millard Brown Digital's SaaS application, Compete PRO got a 26% lift in retention with Real-Time Web Personalization.
Tags : web personalization, b2b, targeted content, visitor engagement, website development, emerging marketing, marketing research
     Evergage, Inc.
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