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By: Cisco     Published Date: Mar 17, 2017
Fortunately, video collaboration provides a way for employees to communicate and collaborate more effectively. Attract top talent and keep them engaged with easier collaboration.
Tags : collaboration, video conferencing, communication, conferencing, engagement
     Cisco
By: Cisco     Published Date: Mar 17, 2017
Digital transformation significantly improves the performance and reach of an enterprise and has become a top priority for IT and business leaders across the globe. Read on to find out how Cisco's Architecture can enable Digital Transformation.
Tags : digital transformation, architecture, business processes, best practices, customer engagement, employee engagement
     Cisco
By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
Tags : customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
     RedPoint Global
By: RedPoint Global     Published Date: May 11, 2017
While they’re intensifying, business-data challenges aren’t new. Companies have tried several strategies in their attempt to harness the power of data in ways that are feasible and effective. The best data analyses and game-changing insights will never happen without the right data in the right place at the right time. That’s why data preparation is a non-negotiable must for any successful customer-engagement initiative. The fact is, you can’t simply load data from multiple sources and expect it to make sense. This white paper examines the shortcomings of traditional approaches such as data warehouses/data lakes and explores the power of connected data.
Tags : customer engagement, marketing data, marketing data analytics, customer data platform
     RedPoint Global
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
Deep-dive analytics tools have completely transformed the way many organizations do business—helping remove the guesswork from major areas of operations, and provide everybody with the clear, actionable answers they need to make informed business decisions. The benefits of sophisticated analytics are being reaped across the business. But according to Deloitte, HR is lagging behind— with only 14 percent of companies using analytics in HR, compared to 77 percent using these tools in Operations1.
Tags : human resources, employee engagement, talent management
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
As we turn our attention to 2017, HR leaders have their destinies and those of the modern workforce firmly in their hands. Businesses have never faced such extreme levels of uncertainty. On a macroeconomic level, they are still unclear on how and when the UK’s “Brexit” from Europe will proceed while trying to predict how a political outsider in the White House will affect global markets. Meanwhile, they are seeing their success threatened by disruptive upstarts and their operating models challenged by employees’ cry for new ways of working.
Tags : human resources, employee engagement, talent management
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
By adopting modern best practices for HR and Talent Management you will ensure your business takes full advantage of new and innovative cloud processes and technologies. This will help your HR resources operate much more efficiently and set your business up with the ability to rapidly adapt and grow when needed.
Tags : human resources, employee engagement, talent management
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
In the world of HR, many of us talk about employee engagement, and the intrinsic link between engagement and productivity is well understood. But how many of us truly understand the reasons why? And do we truly recognize just how important it is to the HR department and the business as a whole?
Tags : human resources, employee engagement, talent management
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017     Published Date: Jul 12, 2017
These are troubling times if you are looking for talent. As I talk with organizations, one theme continues to come up: “We can’t fill open jobs… and people that join us don’t stay for very long.” All you have to listen to is one of the many economic reports that are on the news every day to hear that the economy is strong and jobs are plentiful.
Tags : human resources, employee engagement, talent management
     Oracle APAC ZO OD Prime Volume HCM ABM Leads June 2017
By: Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017     Published Date: Jul 12, 2017
Corporations today are focused on employee engagement – but the task of keeping employees engaged is not that easy. Recent research shows that 38 percent of the respondents to PwC’s Annual CEO Survey see effective performance management as a critical factor when they were asked “what aspects of their talent strategy would make the greatest impact on attracting, retaining and engaging the people you need to remain relevant and competitive.”1 Achieving simultaneous growth in top-line revenue and bottom-line profitability has come, and likely will continue to come, through greater levels of workforce efficiency.
Tags : cloud, cloud computing, performance management, survey, employee engagement, efficiency
     Oracle APAC ZO OD Prime Volume SCM ABM Leads June 2017
By: Workday     Published Date: Jul 19, 2017
MGM Resorts International made its reputation, quite simply, by being the best. Bellagio, Luxor, and Mandalay Bay in Las Vegas are among its properties, and the company is rapidly building its premium brand in the United States and worldwide. Its commitment to the highest quality guest experience is legendary in the industry. Realizing that engaged and motivated employees are the key to providing that customer experience, MGM Resorts looked for the best partner to help make that possible. And they found Workday.
Tags : absence management, benefits administration, compensation management, performance management, payroll, employee engagement, guest service
     Workday
By: IBM     Published Date: Apr 21, 2017
"When the CMO Council recently asked more than 200 senior marketing decision makers how effectively they have aligned physical and digital experiences, half admitted that these integrated experiences were selective, at best. Yet it is alignment, consistency and connection that drive the foundational relationship between the brand and the buyer. The CMO Council, in partnership with IBM, will host a one-hour interactive webcast with industry-leading media, entertainment and telecommunications marketers to discuss how audience insights across the digital and physical experience have been turned into action, allowing these brands to personalize and enrich each engagement. Multiple case studies will also be discussed during the webcast that focus on the power of segmentation and innovations around cognitive computing. Speakers include Liz Miller, Senior Vice President of Marketing for the CMO Council; Jody Sarno, Dedicated Client Partner, Communications Industry for IBM; Chris Crayner, Ch
Tags : ibm, senior marketing decision makers, audience targeting, digital experiences, branding
     IBM
By: IBM     Published Date: Apr 21, 2017
Technology has always enabled companies to reinvent how they engage with customers. But now we are seeing a profound shift – the convergence of physical and digital customer interactions – which is fundamentally changing how customers will interact and transact with brands and businesses everywhere. To better understand these dynamics, the IBV is conducting a Customer Experience (CX) study, published as a series, with multiple reports organized by topic.
Tags : customer experience, branding, customer interaction, technological influence, customer engagement
     IBM
By: FICO     Published Date: Jun 15, 2017
Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform. This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.
Tags : 
     FICO
By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
Tags : generation z, communication, media, marketing, branding, customer engagement, digital engagement
     Monotype
By: Oracle HCM Cloud     Published Date: May 25, 2017
"Consolidation in the healthcare industry has reached such a pace that the number of health systems in the United States is on track for a 50% reduction over the next decade, making change management a high priority. In the healthcare world, where employee engagement can directly affect the quality of patient care, it’s important for organizations to have a solid change management stategy that allows for a smooth transition, communicates expected benefits and gets employees on board with change. Learn more."
Tags : 
     Oracle HCM Cloud
By: Marketo     Published Date: Jun 08, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Cantaloupe     Published Date: Mar 30, 2010
Social media is all around us and has fundamentally changed the way many of us communicate--both personally and professionally. Video can make your social media better, and ultimately get more leads to your website. But how best to post, measure, and use to drive traffic to your website?
Tags : cantaloupe, online video, social media, communication, facebook, twitter, seo, engagement
     Cantaloupe
By: Cantaloupe     Published Date: Mar 30, 2010
The hype about video search has just begun which means lots of questions, lots of new experts, and not enough time to sort through it all. This new whitepaper "An Effective Video SEO Strategy in Three Phases" will give you the blueprint for getting started and beyond. Learn all about: the 2 things you should be doing right now to improve your video search engine optimization; widespread myths about what works and what doesn't; Advanced tips for even greater results and more!
Tags : cantaloupe, online video, social media, search, communication, facebook, twitter, seo
     Cantaloupe
By: Marketo     Published Date: Jul 12, 2017
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Download this ebook to learn about the eight most common email marketing pitfalls and how you can avoid or fix them: Mistake 1: Unclear subject lines Mistake 2: Poor email list hygiene Mistake 3: Failure to measure email inboxing Mistake 4: No engagement segmentation Mistake 5: No re-engagement strategy Mistake 6: Using image-based CTA buttons Mistake 7: No mobile optimization Mistake 8: Bad testing decisions
Tags : continuously opened emails, engagement, unique clicks, multiple clicks, cleaning campaign, sender reputation, marketo, marketing
     Marketo
By: Bronto     Published Date: Jul 19, 2017
Managing a sophisticated commerce marketing program requires more than a simple email marketing platform. Say goodbye to batch and blast messages and hello to relevance. Today's commerce marketers use an average of 7.2 marketing tactics to grow their businesses to keep shoppers coming back for more. Are you ready to add a few to your toolbox? In this e-book, we'll explore seven readily available commerce marketing tools and highlight the experiences of marketers using these tools to increase revenue and engagement.
Tags : commerce marketing, commerce marketers, ecommerce, subsribers, manage coupons, consumer behavior, message integration, roi
     Bronto
By: Bronto     Published Date: Jul 19, 2017
In the age of the consumer, relationships determine success, as they are the last remaining source of competitive advantage. Create relevant marketing messages to connect with your consumer in meaningful ways via highly personalized campaigns. This info gram discusses different ways to influence and build positive consumer behaviors and relationships.
Tags : brand loyalty, ecommerce, consumer behaviors, loyalty programs, mobile engagement, customer loyalty, building brands, competitive advantage
     Bronto
By: Alterian Inc     Published Date: May 04, 2010
Why read another little book about a BIG subject? Because a visitor on your website is your opportunity to engage, persuade, influence, and educate. The opportunity is fleeting as their mouse hovers over the back button to return to the thousands of search results for websites just like yours.
Tags : alterian, web engagement
     Alterian Inc
By: Adobe     Published Date: May 16, 2017
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and pave the way for how you should approach creative assets. Read the guide to learn five ways to overcome challenges to programmatic ads, including how to: • Bring marketers, creatives, IT, and data analysts together to ensure success • Save money and time while improving engagement and conversion • Customize multiple versions of one campaign and serve ads with strong creative in real time
Tags : 
     Adobe
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