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By: Akamai Technologies     Published Date: Aug 17, 2017
Dem sprunghaften Anstieg von Mobilgeräten in den letzten Jahren ist es zu verdanken, dass Apps für Unternehmen zu einem der wichtigsten Kanäle geworden sind, über den sie mit ihren treuesten und wertvollsten Kunden kommunizieren. Wenn Konsumenten mobile Geräte nutzen, verbringen sie 85% der Zeit mit Apps1, und mittlerweile ziehen moderne Nutzer Apps sogar dem Fernsehen vor.2 Obwohl die Verwendung von Apps in den vergangenen zwei Jahren um über 60% zugenommen hat, ist die Anzahl der Apps, mit denen jeder Nutzer interagiert, mit ungefähr 27 pro Monat vergleichsweise stabil geblieben.3 Nutzer wünschen sich also kaum neue Apps, interagieren aber stark mit den bereits genutzten. Das mobile Internet vergrößert also die Reichweite von Unternehmen, und Apps sind eine leistungsstarke Verbindung zu ihren besten Kunden.4 Nutzer, denen das Unternehmen wichtig genug ist, um dessen App herunterzuladen und zu installieren, sind die motivierteste Zielgruppe und die treuesten Fans.
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     Akamai Technologies
By: Netsuite     Published Date: Jul 24, 2017
Baseball has always collected in-game data. However, until recently, fans didn’t have easy access to the various statistics that coaches used for key decisions important for the development of the players and success on the baseball field. It’s not unlike how traditional business intelligence is delivered. Data and reports are set aside for a few experts who determine what is important for you. Today, baseball statistics are widely available during broadcasts on TV, PCs and mobile devices. Basic data displays like inning and score are enhanced with metrics meaningful to students of the game, such as pitch speed, strikeout percentages and hit zones. It’s a good example of vital information being delivered in real-time, on demand and in context.
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     Netsuite
By: Samsung     Published Date: Feb 03, 2016
Delaware North Sportservice provides food concessions to fans at U.S. Cellular Field, home of the Chicago White Sox baseball team. Delaware North operates 20,000 square feet of food service areas that feed up to 40,000 hungry fans per game. The company needed to replace old light box menu boards with cost-effective digital displays to improve promotion of food items and drive visitor traffic to the Chicago Sports Depot retail store.
Tags : samsung, displays, tech, digital, brand, data, customer experience/engagement, branding
     Samsung
By: Adobe     Published Date: Mar 21, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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     Adobe
By: Adobe     Published Date: Nov 07, 2013
Honda uses Adobe Social to effectively engage European fans of cars, motorcycles, robots, jets, and other inventive products through a single, coordinated effort
Tags : adobe, honda motor, social media, brand governance, aodbe social, inventive products, coordinated effort, social communities
     Adobe
By: Socialbakers     Published Date: Jan 20, 2015
Managing a large Facebook Page (500,000+ Fans) comes with a unique set of challenges. While it’s great to have a large audience - it provides fantastic opportunities to generate high ROI from social - an audience of such scale comes with equally fantastic challenges. You need to be prepared in order to succeed.
Tags : how to manage large facebook pages, facebook pages with a large audience, challenges of large facebook pages, optimize facebook content, tips for managing large facebook pages, large facebook pages, social media, customer experience/engagement
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
Tags : social media, social marketing, humor to get value from social media, social metrics, social
     Socialbakers
By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
Tags : social media, social media engagement, engagement, brands, content strategies, deliver content, customer experience/engagement
     Socialbakers
By: Adobe     Published Date: Jan 20, 2017
Les marketeurs dans le domaine des médias et du divertissement ont toujours joué à un jeu de cache-cache aux enjeux élevés avec leurs audiences, à la recherche de fans à forte valeur ajoutée. Mais dans le monde digital d’aujourd’hui, en constante évolution, les règles ont changé.
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     Adobe
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Facebook     Published Date: Mar 07, 2012
The following white paper offers an in-depth analysis of how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.
Tags : facebook, social media, emergeing marketing, digital marketing, online marketing, social media marketing, interactive marketing, web analytics
     Facebook
By: Wildfire Interactive     Published Date: Jun 14, 2012
Did you know you reach only a fraction of your fanbase every time you post a branded message on Facebook? Whether your fans receive your content in their newsfeeds depends on a Facebook algorithm called EdgeRank. We partnered with the experts at EdgeRank Checker to uncover what makes EdgeRank tick-and how you can use it to your advantage.
Tags : marketing, facebook, engagement, reach, social media, advertising, social media campaigns, interactive marketing
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Jun 14, 2012
With the debut of Timeline for brands on February 29th, brands and marketers everywhere wondered whether the major changes to fan page functionality would cause noticeable differences in engagement activity. We decided to find out. We ran the stats for 43 brands ranging from 20K to 40MM fans and tracked every engagement metric 21 days prior to and 21 days after the Timeline change. We'd like to share the results.
Tags : facebook, marketing, social media, social media campaigns, advertising, timeline, social advertising, interactive marketing
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Aug 08, 2012
On average, only 17% of fans share a brand's campaign with friends and family. But top-performing social brands get 39% of their fans to share their campaigns.
Tags : wildfire, superbrands, superfans, best practices, fan growth, marketing, social brands, customer outreach
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Sep 29, 2012
The marketing industry has always touted the importance of identifying and engaging a brand's most influential fans. These are the fans that not only advocateon behalf of your brand, but whose recommendations are also weighty enough to get friends and family to take action. How valuable is this type of fan, however? Can we quantify their impact?
Tags : wildfire, marketing, social marketing, brand marketing, emerging marketing, customer experience/engagement, market research, social media marketing
     Wildfire Interactive
By: The Starr Conspiracy     Published Date: Jun 29, 2017
HCM marketing has messed up something that should really be a lot of fun: trade shows. Sorry, trade show fans.
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     The Starr Conspiracy
By: Curalate     Published Date: Jan 09, 2017
How to build relationships with Instagram stars, bloggers and social experts to gain audience and drive engagement. Download now!
Tags : instagram, social media, brand ambassador, micro-influencer
     Curalate
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
Tags : swyft, branding, brand advocates, consumer, purchase intent, content, media
     Monotype
By: Facebook     Published Date: Apr 17, 2012
Want to learn more about how to connect and build lasting relationships, create optimized Facebook Ads, acquire new customers and generate powerful word of mouth recommendations via your fans on Facebook?
Tags : facebook, marketing, social media, social media marketing, web analytics, business marketing, interactive marketing, customer experience/engagement
     Facebook
By: Thismoment     Published Date: Oct 08, 2014
So, you’re thinking about incorporating user-generated content (UGC) into your ecommerce strategy? More than just a novelty, UGC has become a very real and material way for retailers to build brand affinity and make the cash register ring. If you add all your fans and followers across Facebook and Twitter, and if you are like most retailers, you’ve already got a huge fan base that is ready, willing and able to start the selling for you. So, what are you waiting for? Here are our 6 tips for driving more sales with UGC.
Tags : user-generated content, e-commerce stratagies, ugc, brand affinity, business intelligence, market research, e-commerce, sales
     Thismoment
By: Oracle Hospitality - S&E     Published Date: May 09, 2017
More than 40% of sports fans worldwide abandoned concession lines in the past 12 months – without making a purchase – because of excessive waiting, according to Oracle Hospitality Sports and Entertainment’s research report The Fan Experience: Changing the Game with Food and Beverage. The global study surveyed more than 3,500 sports fans in eight countries – Australia, Brazil, China, France, Germany, Japan, United Kingdom and United States – and focused on uncovering their top priorities. Most importantly, the survey aids venue operators by identifying “pain points” and solutions designed to trigger greater attendance and spark sales.
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     Oracle Hospitality - S&E
By: Dell Storage     Published Date: Jan 16, 2009
System reliability is a vital component in Storage Area Network (SAN) design that keeps your production environment operating and avoids data loss and downtime. But since SANs are built using both mechanical and electronic parts, component failures due to usage, environmental factors, or manufacturing defects are not uncommon. Even in completely redundant systems, controllers can fail, fans can stop operating, power supplies can burn out, and disk drives can degrade or fail.
Tags : dell, san, storage area networks, component failures, data loss, reliable san, building san, raid
     Dell Storage
By: IBM     Published Date: Oct 24, 2012
Your brand has fans, friends and followers. So what?
Tags : ibm, social media, social media marketing, social media hype, decision making, consumer behavior, consumer habits, digital channels
     IBM
By: CDW     Published Date: Jan 14, 2015
Learn why teams and fans love the benefits a stadium network upgrade can bring and see what your organization should do to capitalize on these business advantages.
Tags : network, upgrade, business advantages, benefits
     CDW
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