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By: Symantec Corporation     Published Date: Feb 25, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
Tags : android, malware, android apps, secure code signing, symantec
     Symantec Corporation
By: Symantec Corporation     Published Date: Jun 24, 2014
Android is on the rise. Unfortunately, popularity can also bring unwanted attention. While Android fans love the fact that it is an open development platform that offers developers the ability to build extremely rich and innovative applications, the same open nature of the Android platform is what makes it so attractive to malware creators. It’s high time for Android developers to increase their awareness of the pitfalls awaiting their users. This white paper focuses on the value of secure code signing practices for building more secure Android apps.
Tags : security, android, applications, code signing, software, developer, apps
     Symantec Corporation
By: Bazaarvoice     Published Date: Jan 26, 2011
In our second annual marketing survey, we surveyed CMOs in The CMO Club about their use,expectations, and measurement of social media, then compared the results to the previous year's survey. In short, 2009 marked the year CMOs embraced social media marketing but struggled to tie their strategies to the bottom line. Many evaluated engagement metrics created from social media- such as the number of click-throughs to the website or number of fans or followers - instead of evaluating business metrics like revenues and conversion. In 2009, CMOs aspired to tie social to the bottom line.
Tags : bazaarvoice, social marketing, ctr, engagement, crm, customer service, word-of-mouth, ugc
     Bazaarvoice
By: Wildfire Interactive     Published Date: Jun 14, 2012
Download Best Practices for Engaging Messaging to see how savvy brands are using our six proven strategies to tap into fan passions, trigger instant engagement, and make their fans feel like VIPs.
Tags : facebook, marketing, emerging marketing, context, advertising, social media advertising, context, engagement
     Wildfire Interactive
By: Wildfire Interactive     Published Date: Jun 14, 2012
Download the Forrester report now to find out how to measure the impact of Facebook fans on your own brand. The report shows you exactly what questions to ask, how to analyze the data you gather, and how to interpret the results in the context of your brand.
Tags : facebook, social media, marketing, emerging marketing, social campaigns, ads, contect, forrester
     Wildfire Interactive
By: CDW     Published Date: Oct 10, 2013
The Georgia Dome deployed a Wi-Fi network that lets fans browse the web on smartphones, view replays and communicate via social media.
Tags : georgia dome, dome stadium, wireless crowd, wireless users, wifi support, update to wifi, wireless connectivity, peak usage
     CDW
By: Oracle     Published Date: Nov 05, 2013
This white paper draws from a recent Facebook survey to investigate the demographics of Facebook fans; how fans are acquired, discover pages, and engage; and best practices on how brands can optimize social strategies.
Tags : social media, social media marketing, marketing, facebook, social strategies, analytics, web analytics, optimization
     Oracle
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