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fragmented marketing

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By: Hawthorne Direct     Published Date: Apr 03, 2009
Learn how hundreds of consumer product marketers are maintaining market share and profitability, even with significantly reduced advertising budgets.  DRTV pioneer Timothy R. Hawthorne offers his latest insights, with 10 Good Reasons to Test Direct Response TV Now.  Download this exclusive guide today!
Tags : hawthorne, direct tv, drtv, direct response tv, recession, advertising budget, ad spending, market share
     Hawthorne Direct
By: Oracle     Published Date: Sep 30, 2014
Mobile devices are transforming how we interact with each other and the world. Tapping mobile potential doesnít have to take sorcery. Donít let your efforts to keep up create a fragmented customer experience. You need an orchestrated way to plan, respond, and thrive in the new mobile marketing world. Read how.
Tags : oracle, marketing, cloud, connected, customer, modern, crm & customer care, sales
     Oracle
By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Letís take a step-by-step approach to that challenge.
Tags : rocketfuel, internet of things, iot, devices, marketing, fragmented marketing, internet enabled devices, emerging marketing
     Lazar_Rocket Fuel
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