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genius

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By: Brightidea     Published Date: Feb 05, 2016
What is the Tech Forecast? Is innovation the result of inscrutable, opaque genius, or can innovation be treated as an end-to-end process subject to performance optimization by adopting proven systems?” Gain Insights On: - Systemizing and sustaining innovation - Tools, strategies and processes that work - Creating an enterprise business process for innovation that is redesigned, improved and measured to improve performance
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     Brightidea
By: LeadGenius     Published Date: Sep 13, 2016
You’re building a marketing and sales technology stack. Know what’s coming around the corner.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Sep 13, 2016
The most comprehensive guide to Account Based Marketing to date.
Tags : b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
Tags : decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
Tags : b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
     LeadGenius
By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
Tags : b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
     LeadGenius
By: Skillsoft     Published Date: Apr 26, 2011
This paper seeks to uncover the fundamental requirements for a successful social learning program.
Tags : social learning, skillsoft, eigth truths, ingenius, learning re-imagined blog, business value, social platform, informal learning activity
     Skillsoft
By: Webtrends     Published Date: May 12, 2010
Whether you're new to email retargeting or a certified segmentation genius, Webtrends Email Exchange makes it easy to send timely, relevant and targeted emails based on your customers' web activity.
Tags : webtrends, mobile strategy, app downloads, apps, performance indicators, email marketing services/software
     Webtrends
By: Harvard Business School     Published Date: Feb 12, 2015
Great business leaders are not born that way—they learn how to lead. To gain the insight and skills you need to lead yourself and your team, realize your potential, and make a real difference to your company, explore Harvard Business School’s one-week leadership program for fast-track managers.
Tags : high potentials leadership, high potential leaders, high-impact or fast-track individuals, top performers, harvard business school, executive education program, collective genius, linda hill
     Harvard Business School
By: Harvard Business School     Published Date: Feb 19, 2015
To thrive, companies need to innovate. And to innovate, companies need collaboration. Discover how bringing together diverse expertise, experience, and points of view can help you maximize contributions from every member of your team—and drive new levels of success.
Tags : high potentials leadership, high potential leaders, high-impact or fast-track individuals, top performers, harvard business school, executive education program, collective genius, linda hill
     Harvard Business School
By: Genius Inc     Published Date: Apr 28, 2010
This event will give you what you need to: •Evaluate your social media needs •Set the ground rules for your organization •Establish Goals •Match response and engagement to buyer interest •Measure Success •Get started and be successful with Social Marketing
Tags : genius, webinar, social marketing, social media, networking, response, engagement, sales
     Genius Inc
By: Genius Inc     Published Date: Nov 13, 2009
In today's B2B market, where the customer has access to volumes of infor¬mation surrounding their purchase decision, there's been a major shift in the selling paradigm-a shift that all but eliminates "selling" from the process. Now Sales and Marketing professionals must insert themselves into the custom¬er's purchasing process at a much earlier stage, helping the customer buy, through an intelligent, dynamic nurturing cycle.
Tags : marketing automation, b2b, sales, genius, b2b, lead generation, demand generation, lead scoring
     Genius Inc
By: Genius Inc     Published Date: Mar 11, 2010
Based on a survey of over 100 B2B buyers, DemandGen Report and Genius.com uncover the purchase patterns of the new generation of B2B Buyer. It's clear that buying habits have changed and customers are: •More educated about solutions and competition than ever before •More opportunistic and impulsive in their buying behavior •More resourceful and connected to other buyers
Tags : b2b, btob, demand generation, demand gen, genius, social media, behavioral marketing, next gen
     Genius Inc
By: Genius Inc     Published Date: Mar 24, 2009
This must-read for B2B marketers will help you Improve Lead Generation and Clean Up Your Pipeline. Generate Better Leads For Better Sales Results.
Tags : genius, sales, b2b marketing, sales results, lead generation, pipeline, marketing software, lead generation & automation
     Genius Inc
By: Genius Inc     Published Date: Nov 13, 2009
Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. Interestingly, recent research from CSO Insights finds that only 26.9 precent of 550 companies surveyed have implemented a formal lead scoring process. So, why aren't marketers rushing to adopt this new technology-enabled feat?
Tags : genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
     Genius Inc
By: Genius Inc     Published Date: Apr 07, 2010
It's not only the responsibility of the marketing department to engage customers anymore, it's the entire organizations responsibility, and social media has made consumers even more accessible.
Tags : genius, sales, b2b marketing, sales results, lead generation, pipeline, lead scoring, nurturing
     Genius Inc
By: Workfront     Published Date: Sep 18, 2014
Have you become a slave to email—losing several hours per day trying to keep up? Are you plagued with drop-by, instant message and phone call requests interrupting your creative genius? Read this eBook and discover strategies for how to escape the 9 types of marketing work hell and the real cost of “living with” the situation. You’ll learn how to: • Reduce firedrill and interrupt requests • Stop “rework madness” with work templates • Eliminate needless meetings • Simplify and streamline work communication
Tags : eliminate needless meetings, streamline communication, interrupt requests, creative, marketing
     Workfront
By: Harvard Business School     Published Date: Feb 12, 2015
To thrive, companies need to innovate. And to innovate, companies need collaboration. Discover how bringing together diverse expertise, experience, and points of view can help you maximize contributions from every member of your team—and drive new levels of success.
Tags : high potentials leadership, high potential leaders, high-impact or fast-track individuals, top performers, harvard business school, executive education program, collective genius, linda hill
     Harvard Business School
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