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By: Fidelis Cybersecurity     Published Date: May 15, 2019
Cybercriminals have been upping their game this year; the use of file-less attacks with macros and PowerShell scripts to evade preventive defenses and sandboxes mean that they are getting better than ever at using phishing, social engineering and drive-by techniques to gain initial footholds in private domains – and once they arrive, they are often avoiding detection for extended periods of time. Between April and July 2018, Fidelis interviewed over 580 security professionals from around the globe to understand how they are shifting their detection strategies and how confident organizations are in their ability to not only prevent targeted attacks – but root out threats that have by-passed traditional preventive defenses.
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     Fidelis Cybersecurity
By: Oracle     Published Date: Sep 14, 2015
Finden Sie in diesem eBook heraus wie das digitale Zeitalter die Vertriebs- und Marketinglandschaft revolutioniert hat.
Tags : social media, social selling, the value of social selling, social selling solutions, sales leader, content management systems, interactive marketing, sales
     Oracle
By: uberVU via HootSuite     Published Date: Jul 08, 2014
The Beginner’s Guide to Social Media Metrics will provide a blueprint for getting started with social analytics.
Tags : hootsuite, social media, social media marketing, social media metrics, insights, business analytics, social metrics, social media data
     uberVU via HootSuite
By: Canon Solutions America     Published Date: May 24, 2019
Tired of posting to Facebook and getting no business in return? Learn what you’re doing wrong—and what to do instead—in this 4-part guide by John Foley, Jr., ranked 15th most influential Chief Marketing Officer on social media by Forbes magazine
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     Canon Solutions America
By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty
     Oracle
By: Oracle     Published Date: Apr 22, 2015
This infographic reveals the benefits of getting social with customer service.
Tags : social, customer service interactions, technology, meeting customer demands, customer satisfaction, getting social, social interactions, boost brand loyalty
     Oracle
By: Jive Software     Published Date: Jun 26, 2013
How many of your salespeople perform at their peak potential? Probably not enough. For decades, sales teams have depended on tools and practices that don’t maximize effectiveness and execution, because they don’t address key challenges at the heart of selling: getting reps trained and up to speed fast, keeping them aligned and ready to sell at all times, helping them work together to manage and complete deals efficiently. Learn how social business drives dramatic performance improvements for individual reps and sales organizations as a whole, as verified in a major new study by a top-three global consulting firm.
Tags : sales, sales performance, sales training
     Jive Software
By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
     ChannelAdvisor
By: Jive Software     Published Date: Feb 24, 2014
As of January 2011 there were 600 million Facebook users and 200 million Twitter users. Many millions use social services, from sharing photos via Instagram to sharing files via Box.net to via SlideShare. So how many of your employees use social media? A lot. That’s because social has become a normal tool used to manage and organize our lives. Social tools are flexible, efficient, effective and easy to adapt for personal and business uses.
Tags : jive, social media, workplace, workforce, compliance, ediscovery, human resources, workflow
     Jive Software
By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
     Tracx
By: Tracx     Published Date: Apr 13, 2017
75% of brands now pay to promote their Facebook posts,1 and that number will only continue to rise over the next few years. Why pay for ads when Facebook is technically a “free” social network? Well, you may have noticed that your organic posts on Facebook are reaching fewer and fewer people every day (and probably not getting the engagement they deserve, either). That’s because organic reach for brand pages has hit an all time low at around 2%, and organic reach per post continues to decline rapidly every single day.1 Last year, SocialFlow saw a 42% drop in organic reach per post in just five months.
Tags : facebook, instagram, social media advertising, sponsored posts, digital branding, social media marketing
     Tracx
By: Herman Miller     Published Date: Sep 28, 2016
Throughout the twentieth century, the efficiency of real estate portfolios was quantified primarily in terms of a building’s cost per square foot and the average number of “usable square feet” it provided for each person who worked in it. By these measures, the workplace contributed to an organization’s bottom line by (1) getting smaller and/or (2) fitting more people into the same amount of space. Meanwhile, mobile technologies and new economic and social pressures ushered in new ways of working. By 2011, more than 60 percent of large organizations worldwide had implemented programs and practices that gave people more choice about where, when, and how to do their jobs.2 But although a few new workplace metrics (“collaborative seats per person,” “desk-sharing ratios”) have emerged, the focus on reducing direct costs (through allocating fewer square feet to “assigned seats” in individual offices or workstations) remains paramount
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     Herman Miller
By: MoreVisibility     Published Date: Dec 19, 2017
Each year Digital Marketing becomes more targeted and the available products get more detailed in terms of data advertisers can leverage with targeting. With search engines getting more sophisticated and collecting more user data, it’s important to make these considerations within your marketing strategy. Digital Marketing has changed from a few search engines and display networks to now include Social Media platforms, internet radio, video, algorithmic buying, and more. With all of these new tactics available, how can a business decide what is right for them and which channels will be most effective? Here, we will define what it takes to create an effective Digital Marketing Strategy and how we can navigate this complex marketing channel.
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     MoreVisibility
By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process of creating an inbound website with SEO & social strategies
Tags : ektron, seo, social media, roi, website, marketing strategy, website development, emerging marketing
     Ektron
By: IBM     Published Date: Aug 18, 2016
Marketers are expanding their use of advanced social media analytics and combining the insights from those tools with other enterprise data to learn more about their customers and their prospects.
Tags : ibm, watson, social media, analytics, social media analytics, marketing, marketers, internet marketing
     IBM
By: IBM     Published Date: Oct 06, 2014
IBM’s Social Media Analytics solution helps your company take advantage of everything social media has to offer in terms of getting closer to your customers, combining social media analysis and reporting with IBM SPSS predictive analytics technology.
Tags : social media, advanced analytics, customer insight, social media analytics
     IBM
By: Dice     Published Date: Feb 10, 2016
Personalization is the key to getting candidates to respond. With Dice’s Guide to Engaging Tech Candidates, you’ll get tips and templates for crafting effective recruiting emails and social messages that get response.
Tags : reachmail dice, engaging tech candidates, recruiting strategies, social messaging
     Dice
By: Brainshark     Published Date: Oct 16, 2013
"Getting employees to understand and take advantage of benefits during open enrollment periods is big challenge for many HR managers. This paper looks for new ideas on communicating benefit plans from professional marketers, knowledge management experts, and social media gurus."
Tags : human resources, training, compliance, onboarding, new hire, orientation, open enrollment, employee benefits
     Brainshark
By: Jive     Published Date: Feb 13, 2014
7 Simple Steps to Getting a Handle on Social Applications in Your Enterprise
Tags : jive, social media, social applications, facebook, twitter, sarbanes-oxley
     Jive
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