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global content value chain

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By: Jonckers     Published Date: Apr 11, 2011
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
Tags : jonckers, multilingual product content, value chain, machine translation, localization, adobe systems, global content value chain, gcvc
     Jonckers
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob, content management systems, marketing software
     SDL Web Content Management Solutions
By: SDL Web Content Management Solutions     Published Date: Mar 02, 2011
Today's marketing and brand management groups are on the front lines of business mandates to grow international revenue, increase worldwide market share, and strengthen the impact of global brands. Businesses reaching for such goals face an environment of unprecedented pressures. How are companies dealing with the demands of multilingual marketing?
Tags : multilingual marketing, wcm, branding, sdl, language, lob
     SDL Web Content Management Solutions
By: Jonckers Translation & Engineering     Published Date: Jul 13, 2010
This case study examines Adobe's globalization efforts in transforming traditional practices to global content value chains and outlines how Adobe's been able to do it successfully.
Tags : jonckers, multilingual product content, value chain, machine translation, localization, adobe systems, global content value chain, gcvc
     Jonckers Translation & Engineering
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