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By: Location3     Published Date: Sep 04, 2018
Location3 client Mountain Mike’s Pizza and their franchisees face significant competitive challenges when advertising on Google, which ultimately requires the need to be both incredibly efficient with campaign setup and incredibly precise when managing bids and local budgets. A quick Google keyword search for “pizza near me” in Mountain Mike’s home state of California yields over 58,000,000 results (“pizza delivery” yields 56,000,000) and often features a predictable set of ad results from industry giants like Domino’s and Pizza Hut, among others. Suffice it to say that buying “pizza”-related terms in AdWords can get incredibly expensive, incredibly quickly, if a local franchisee’s budgets and bids are not managed with precision. When you combine that fact with limited location-level advertising budgets, our team atLocation3 was presented with a significant challenge in helping Mountain Mike’s Pizza generate increases in customer pizza orders while simultaneously ensuring that ad spen
Tags : marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, mountain mike's pizza, paid search
     Location3
By: Location3     Published Date: Feb 07, 2019
Your Local Business Listings are part of the foundation of your online presence. Ensuring that all of your brick-and-mortar business locations are accurately represented on directories like Google My Business, Facebook Places, Bing Places, Apple Maps and more requires a hands-on, managed approach to local data optimization.
Tags : marketing, local marketing, franchise, franchisor, digital marketing, multi-location businesses, local business listings, listing management
     Location3
By: Aerohive     Published Date: May 14, 2015
A whitepaper on how to enable modern classrooms to deliver immersive, personalised learning experiences, enhance campus productivity, and adopt new curriculum standards.
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     Aerohive
By: Google Apigee     Published Date: Jun 08, 2018
A must-read for IT professionals that provides a comprehensive analysis of the API management marketplace and evaluates 22 vendors across 15 essential criteria. APIs are the de-facto standard for building and connecting modern applications. But securely delivering, managing and analyzing APIs, data and services, both inside and outside an organization, is complex. And it’s getting even more challenging as enterprise IT environments grow dependent on combinations of public, private and hybrid cloud infrastructures. Choosing the right APIs can be critical to a platform’s success. Likewise, full lifecycle API management can be a key ingredient in running a successful API-based program. Tools like Gartner’s Magic Quadrant for Full Life Cycle API Management help enterprises evaluate these platforms so they can find the right one to fit their strategy and planning. Apigee is pleased to offer you a complimentary copy of the Gartner report. Access in-depth evaluations of API managemen
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     Google Apigee
By: Google Apigee     Published Date: Jun 12, 2018
How to move fast, delight customers, and continually innovate to thrive in today’s economy. APIs are much more than system integration technology. They are strategic assets that give companies the ability to adapt to changing customer needs and build breakthrough digital experiences. Google’s new eBook, The API Product Mindset, explains why leading companies now manage APIs as full-cycle products rather than one-time IT projects. Learn how to build a customer obsessed API team that delivers world-class developer experiences and ensures your APIs have enduring business value. Read case studies about how AccuWeather and Pitney Bowes have transformed their businesses with an API product mindset and learn from technology leaders at Magazine Luiza, Telestra and West Corp. What's Inside? ? Learn why APIs are how business gets done in today’s economy ? Get tips to build APIs that developers will love ? Discover why a product mindset is critical to business acceleration CTA: Download eBook
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     Google Apigee
By: Equinix     Published Date: Sep 28, 2015
This paper summarises the main observations extracted from the Interconnected Commerce: A Revolution in Value Creation whitepaper.
Tags : mobile payments, mobile wallets, digital wallets, online payments, e-commerce, payment gateways, payment technologies, payment trends
     Equinix
By: Citrix Systems     Published Date: Sep 17, 2015
While the Google Chrome platform is ideal for accessing Google Apps, SaaS and other cloud-based services, Microsoft Windows applications continue to play an essential role in most organizations. Read this paper to learn more.
Tags : google chrome, windows, cloud, microsoft
     Citrix Systems
By: Genesys     Published Date: Mar 01, 2013
webRTC will change real-time communication and revolutionize the future of customer service.
Tags : genesys, free live event, custom service, march 14th, google chrome for business
     Genesys
By: ServiceNow     Published Date: Jan 17, 2017
Learning ITIL is not easy. If memorizing ITIL terminology has made you either: 1. Comatose 2. Caffeine addicted 3. Repeatedly Google the term “coping strategies” … Then clearly, you have not read our ITIL eBook series. This series will help you learn ITIL in a way that is actually (gasp!) fun. You’ll learn all about the five stages of ITIL and get: • A deeper understanding of what ITIL is and why it’s so important to keep everything running at work • Translations of ITIL terms (the digestible kind) to put you on the path to get ITIL certified • Useful diagrams and processes to facilitate the smooth and efficient delivery of IT services What are you waiting for? Dive in!
Tags : it management, it automation, it ticketing, help desk, service desk, itil, itsm, it service management
     ServiceNow
By: G Suite     Published Date: Jun 06, 2016
Download this white paper to learn how Dan McCrae, director of IT service delivery division, National Oceanic and Atmospheric Administration (NOAA), used Google Apps to keep his project on track and to collaborate with his teammates.
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     G Suite
By: CloudHealth by VMware     Published Date: Feb 13, 2019
Most organizations use public cloud to reduce costs, but end up spending way more than they expected. Google Cloud Platform is growing at a staggering rate for the business benefits and its rich features around Machine Learning, Artificial Intelligence, Big Data and Containers. However, it’s important to keep a tab on your spend while maximizing your cloud benefits. Reducing spend in GCP doesn’t need to be a process of trial and error -- there are proven ways to save money in your GCP environment without negatively impacting desired outcomes. Read this eBook to learn the 8 different ways to reduce your spend, including: -Terminating Zombie Assets -Deleting Unattached Persistent Disk -Rightsizing Compute Engine VMs Download to learn and practice these techniques to reduce spend in GCP.
Tags : cloud management, google cloud platform, multicloud management
     CloudHealth by VMware
By: CloudHealth by VMware     Published Date: Feb 13, 2019
Google Cloud Platform is being widely adopted for its security and performance networking capabilities, machine learning, Kubernetes support, and data analytics. Google has been developing innovative price models to attract new users and provide cost benefits for customers. Read this eBook for answers to questions such as: -What are Committed Use Discounts? -Why do you need Committed Use Discounts? -What are Sustained Use Discounts? -What is the difference between Committed and Sustained Use Discounts? Download GCP Discounts and Why You Should Care to learn how you can take advantage of discounts in Google Cloud Platform to save you money on your monthly cloud bill.
Tags : cloud management, google cloud platform, multicloud management
     CloudHealth by VMware
By: OneLogin     Published Date: Oct 24, 2017
SaaS has fundamentally changed security requirements. We used to just go into work, and everything—corporate applications, sensitive customer data, employee health records, etc.—was within the “safe” four walls of the corporate network behind a firewall. Now employees work remotely and use mobile devices, including unmanaged, personal devices. They access SaaS apps that live in the cloud without any sort of firewall that IT can use to monitor and manage access. Prominent examples include Salesforce.com, Google Apps, Office 365, Box, and many others. As employees use these SaaS apps, they are creating proprietary company data, often confidential in nature, that exists outside the control of IT, creating new challenges for security teams. In this new world, IT needs to track sensitive corporate data in third-party SaaS apps, and ensure that only the right people have the right level of access to it. In this whitepaper, we’ll explain ten steps on how to do that
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     OneLogin
By: LogMeIn     Published Date: Feb 27, 2018
When Facebook released their bot feature, M, the virtual assistant living inside their Messenger platform, it was billed as the next generation of how people connect and interact with the internet. Since then, over 18,000 companies have created their own branded chatbots with the help of Facebook’s platform. Never ones to miss out on a trend, Microsoft, Google and Apple have all been hard at work developing their own integrated chatbot features. Brands of all shapes and sizes, from American Express to 1800-Flowers to Domino’s Pizza, all have their own chatbots, proving the versatility of the concept. As Microsoft CEO Satya Nadella said at the 2016 Build conference, “As an industry, we are on the cusp of a new frontier that pairs the power of natural human language with advanced machine intelligence.”
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     LogMeIn
By: Group M_IBM Q119     Published Date: Dec 20, 2018
In Forrester's evaluation of the emerging market for conversational computing platforms, we identified the seven most significant providers — Amazon, Google, IBM, Microsoft, Nuance Communications, Oracle, and Rulai — in the category and evaluated them. This report details our findings about how each vendor scored against nine criteria and where they stand in relation to each other. Application developers should use this review to select the right partners for their conversational computing platform needs.
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     Group M_IBM Q119
By: Box     Published Date: Nov 28, 2012
End users need the right tools for document collaboration, and in the era of consumerization, they'll find them... with or without you!
Tags : cloud, cloud file sharing, cloud file sharing vendors, cloud vendors, dropbox, box, google drive, files sharing
     Box
By: Adobe     Published Date: Oct 11, 2018
In our 26-criteria evaluation of digital intelligence (DI) platform providers, we identified the 10 most significant ones — Adobe, Cxense, evergage, google, IBM, localytics, Mixpanel, optimizely, sAs, and Webtrekk — and researched, analyzed, and scored them. this report shows how each provider measures up and helps customer insights (CI) professionals make the right choice.
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     Adobe
By: Cloud Sherpas     Published Date: Dec 01, 2015
In this complimentary report, Cloud Sherpas shares results that uncover the shortcomings of the primary, on premise computing devices typically in use today, including extended wait times for users and high maintenance requirements for IT that lead to significant productivity losses for both groups.
Tags : chromebook, google chrome, google enterprise solutions, google cloud applications, business cloud apps, google app migration, cloud apps for business, google apps resellers
     Cloud Sherpas
By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Most companies have a few people who are testers and optimizers by nature, interest, or experience. But what really moves the dial is when everyone in the company embraces a test-and-learn approach to improving the customer experience across all touchpoints. Why is the test-and-learn approach so effective? When you test everything, your team values data over opinions. Everyone keeps learning — even from failures. The results? More visitors, more sales, happier customers, and a healthier bottom line. To help you get there, this guide provides insights on: What constitutes a culture of growth and optimization Tips for building that culture in your own company Lessons from marketing leaders who embrace the test-and-learn approach
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Jul 27, 2017
Today’s marketing leaders need sophisticated tools to turn data into cross-channel insights that improve performance. In a new report, Gartner compares 11 digital marketing analytics solutions across five key areas: data integration, exploration, advanced models, platform integrations, and measurement. Selecting the best solution for your team requires thoughtful analysis. How will you determine the best fit? Gartner’s Magic Quadrant can help.
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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     Google Analytics 360 Suite

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By: Google Analytics 360 Suite     Published Date: Feb 14, 2018
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     Google Analytics 360 Suite
By: Progress     Published Date: Jan 22, 2019
There are many ways to put your company's data to work and by far, personalization is one of the most exciting and effective. Just look at online giants such as Google, Netflix or Amazon, and you'll find living proof that data is a resource that helps build a digital empire. Download our extensive 30-page guide to get a step ahead of the competition, armed with strategies for an optimized, ever-improving plan to drive bottom-line impact using personalization.
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     Progress
By: XpertHR     Published Date: Jun 13, 2018
A renewed focus on pay equity at the state and federal levels, coupled with the power of movements like #MeToo and #TimesUp, have companies and their HR/compliance representatives dusting taking a deep dive into pay practices to ensure equity for all. Recent lawsuits settled in favor of plaintiffs, and activist call-outs for companies to be more equitable and transparent about pay practices, add fuel to the fire: ? Seven female law professors at the University of Denver won a $2.6 million settlement in May ? Activist investor Arjuna Capital is pushing major tech firms to publish data to support equitable pay practices ? Google is facing a class action battle over equitable pay practices That’s just the tip of the iceberg. If you’re not on top of this critical issue, you could be next on the list of companies facing legal and public scrutiny. XpertHR can help you wade through the regulatory requirements and practical considerations to audit and revise, as necessary, your pay practices.
Tags : pay equity, equal pay, gender equality, #metoo, #timesup, pay practices, compliance, fair pay
     XpertHR
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