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By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
Tags : adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat
     Adobe
By: Cyphort     Published Date: Jun 28, 2016
Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.
Tags : downloads, best practices, network management, solutions, technology, advertising
     Cyphort
By: CrowdStrike     Published Date: May 10, 2018
One of the biggest challenges to effectively stopping breaches lies in sifting through vast amounts of data to find the proverbial “needle in the haystack” – the subtle clues that indicate an attack is imminent or underway. As modern computer systems generate billions of events daily, the amount of data to analyze can reach petabytes. Compounding the problem, the data is often unstructured, discrete and disconnected. As a result, organizations struggle to determine how individual events may be connected to signal an impending attack. In this context, detecting attacks is often difficult, and sometimes impossible. This white paper describes how CrowdStrike solved this challenge by building its own graph data model – the CrowdStrike Threat Graph? – to collect and analyze extremely large volumes of security-related data, and ultimately, to stop breaches. This revolutionary approach applies massive graph-based technologies, similar to the ones developed by Facebook and Google, to detect k
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     CrowdStrike
By: SwellPath     Published Date: Sep 04, 2012
This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.
Tags : google analytics, marketing analytics, ecommerce analytics, analytics strategy, web analytics, analytics implementation, google analytics consulting, measurement strategy
     SwellPath
By: G/O Digital     Published Date: Nov 13, 2014
A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
By: VMware AirWatch     Published Date: May 18, 2016
A Google Trends search for “BYOD” reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours – and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers “strongly agree that BYOD improves worker productivity.” The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad
Tags : productivity, best practices, business intelligence, business management, information technology, device support, device management, content management
     VMware AirWatch
By: Centrify Corporation     Published Date: May 03, 2018
Watch this webinar On-Demand: Cybersecurity is broken. Trust is the enemy. An entirely new approach is required — one based on Zero Trust. Championed by industry leaders including Google, Forrester, Gartner and Centrify, Zero Trust Security verifies every user, their device, and gives just enough access and privilege.
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     Centrify Corporation
By: Tealium     Published Date: Dec 15, 2011
Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.
Tags : tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
     Tealium
By: Tealium     Published Date: Dec 15, 2011
In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.
Tags : tag management, tag management system, universal tag, container tag, pixel management, site performance, web analytics, web analytics implementation
     Tealium
By: Oneupweb     Published Date: Jun 24, 2008
Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.
Tags : oneupweb, paid search, paid, ppc, online marketing, lead generation, traffic, conversion rates
     Oneupweb
By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
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     MoreVisibility
By: MoreVisibility     Published Date: Dec 19, 2017
Google has recently released several new products. One of the best visualization tools to hit the market is Google Data Studio. Not only is this product free to all Google Accounts, it’s a great way to visualize your data into a comprehensive report for your business. Here, we will highlight 5 reasons why you should be leveraging Google Data Studio to enhance your reporting.
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     MoreVisibility
By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr, interactive/pr agencies
     SearchIgnite
By: Microsoft Corporation     Published Date: Nov 23, 2010
The company replaced Google Apps with the Microsoft Business Productivity Online Standard Suite, which gives employees access to a range of enterprise-class services from email to unified instant messaging.
Tags : microsoft exchange, google apps, business productivity online, unified instant messaging, email, enterprise-class services
     Microsoft Corporation
By: Microsoft Corporation     Published Date: Nov 23, 2010
After evaluating Google Apps, SBFI found more value in Microsoft Exchange Online. Now, SBFI employees have the reliable, familiar messaging tools they need to maintain high levels of customer service.
Tags : microsoft exchange online, messaging tool, server e-mail messaging, collaboration software, google apps
     Microsoft Corporation
By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
Tags : moreover, google, consumer, business information, social media, news, business intelligence, market research
     Moreover Technologies
By: Dropbox for Business     Published Date: May 07, 2015
Dropbox is named the most popular Enterprise File Sync and Share Product over other vendors like Microsoft, Google Drive and Box.
Tags : efss, enterprise file sync and share, hybrid-cloud systems, data management, cloud migration, enterprise deployments, cloud computing
     Dropbox for Business
By: Soonr     Published Date: Sep 03, 2014
Download this guide for a critical look at 6 EFSS products - Accellion, Anchor/eFolder, Citrix Sharefile, Google Drive, Microsoft OneDrive and Soonr Workplace. In each of the first five, you'll discover 10 reasons why they are not well-suited for business. Then see how Soonr Workplace delivers mobile file sharing and collaboration in an enterprise-grade solution.
Tags : soonr, file sharing, mobile file sharing, file synchronisation, mobile collaboration, file storage, cloud file sharing, hybrid cloud
     Soonr
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Cloud Sherpas     Published Date: Aug 10, 2015
This white paper outlines exactly what the Google solution delivers and the top five reasons why more enterprises are choosing to move to the cloud with Google every day.
Tags : google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
     Cloud Sherpas
By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
Tags : google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
     Cloud Sherpas
By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
Tags : kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
     Kenshoo
By: Druva     Published Date: Aug 05, 2016
As employees use more devices and cloud apps like Box.com, Google and O365, responding to legal hold or eDiscovery requests becomes costlier and time consuming. Read how to take a proactive approach to eDiscovery data collection for data within and outside the firewall, thereby reducing the risks and costs of litigation.
Tags : cloud backup, enterprise, cloud computing, best practices, storage
     Druva
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Appistry     Published Date: Oct 11, 2007
This white paper describes how software-based, real-time grid environments -- i.e. application fabrics -- are successfully meeting the requirements of today's most demanding applications, delivering scalability, manageability and affordability.
Tags : application, application performance, application performance management, application fabric, application fabrics, grid computing, appistry
     Appistry
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