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The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.

At its Build conference in May, Microsoft took the wraps off Cosmos DB, the new incarnation of its existing cloud-based Azure DocumentDB NoSQL database. With a nod to the dramatic, Microsoft terms Cosmos DB as its biggest database bet since SQL Server; it is positioning it as its flagship cloud database, suited for use cases ranging from security and fraud detection, to IoT (consumer and industrial), personalization, e-commerce, gaming, social networks, chats, messaging, bots, oil and gas recovery and refining, and smart utility grids. Cosmos DB is a good example of how cloud platform providers are rethinking databases for scalable, elastic environments and commodity infrastructure. The platform that is most comparable is Google Cloud Spanner, but each of these databases is engineered for different purposes: Cosmos DB as a globally distributed operational database and Spanner as a globally distributed SQL-supporting OLTP database. The highlights of Cosmos DB include its flexibility in

Do you ever wonder how companies like Google, Hilton, Facebook and Southwest consistently rank on “Best Places to Work” lists? It’s more than fancy perks — like free gourmet meals and snacks, pet-friendly offices and nap pods — that make employees clamor to work at these companies.

When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.

With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .

This white paper explains the epidemic threat of hackers injecting hidden malware into websites and the negative effect on the brand and traffic to the victim website when blacklisted by Google as a "harmful" website.

Discover a new way of looking at SEO by focusing on prioritization, content development and analytics to lead to Search Engine Success. Learn how managing your interactive portfolio and measuring analytics can increase your ROI.

This whitepaper aims to help marketers understand how to use Google My Business Locations with an overview of the offering and a list of key things to know as you adjust to this new tool.

Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.

Thanks to its convenience, online shopping has become a major trend over the last few years and lets face it, it’s here to stay. With the rise of online shopping, marketing experts capitalized on this new avenue to advertise their products. Now your friends nudge you on Facebook to buy a product they love and Google suggests a friendly place across the street where you can get your car fixed. It’s become hard to browse even a few pages without running into an ad and because of this increases, malware experts also saw a new avenue of attack - Malvertising.

One of the biggest challenges to effectively stopping breaches lies in sifting through vast amounts of data to find the proverbial “needle in the haystack” – the subtle clues that indicate an attack is imminent or underway. As modern computer systems generate billions of events daily, the amount of data to analyze can reach petabytes. Compounding the problem, the data is often unstructured, discrete and disconnected. As a result, organizations struggle to determine how individual events may be connected to signal an impending attack. In this context, detecting attacks is often difficult, and sometimes impossible. This white paper describes how CrowdStrike solved this challenge by building its own graph data model – the CrowdStrike Threat Graph? – to collect and analyze extremely large volumes of security-related data, and ultimately, to stop breaches. This revolutionary approach applies massive graph-based technologies, similar to the ones developed by Facebook and Google, to detect k

According to SiriusDecisions, 79% of companies miss their forecast by 10% or more. Pipeline management is often mismanaged and sales forecasting often off-base. Getting accurate and reliable information about the state of the deals in your pipeline is the key to a happy sales force. Accurate pipeline information also is the foundation of predictable and reliable sales forecasts. Wouldn’t a sales forecast that’s right all of the time be a boon to your organization? Download our new eBook “Pipeline Management and Forecasting are Key to Improving the Sales Experience” to find out how automated tools, AI, and clean data sets can help you as a sales manager to: ? Eliminate the mid-pipeline “black hole” and find out what’s really going on ? Use signals outside of your CRM to get scarily accurate deal opportunity scores and quarterly forecasts. ? Help align the customer journey with your sales process and get happy customers and happy sales reps

In every organization, five main processes usually are occurring simultaneously, but often disjointedly: customer management; pipeline and forecast management; sales enablement and training; quote and proposal management; and sales compensation and incentives. This e-book covers the ways in which they need to evolve and be streamlined, and puts the following questions for a quick self-assessment: ? Is my sales organization evolving at pace with customer expectations? ? Are my sales reps providing value to every customer exchange? ? Are my reps set up for success, and set up to sell quickly after they onboard or change territories? ? Do you provide your reps with the tools they need to be efficient and effective?

SAP has been ranked a leader in the latest Gartner Magic Quadrant for Sales Performance Management. The Gartner Magic Quadrant for Sales Performance Management (SPM) examines the fast-growing SPM space and helps companies identify the best solutions for driving sales, aligning incentives, automating commissions, and effectively planning your territory and quota strategies. For the third year in a row, SAP is listed the highest and furthest to the right for “Ability to Execute” and “Completeness of Vision”. This marks our sixth year in a row positioned among the leaders. Discover the important trends in SPM solutions that can help you make a buying decision. The report includes: ? A comprehensive evaluation of 11 leading vendors in the SPM space. ? Key trends in sales plan optimization, including why companies are increasingly using AI to achieve more effective sales incentive plans. ? Strategic planning assumptions, including the assumption that 40% of B2B providers with more than 10

In today’s competitive world, customers have more choices than ever before, they have less patience in meeting their needs and they are eager to share their experiences -whether good or bad. With SAP Customer Experience service solutions, organizations can give their customers the right service on the right channel, delivering an excellent customer service experience at every point in their journey. In a 2017 Total Economic Impact study, Forrester Consulting found that a composite organization, a B2B company with 10,000 employees and 100,000 calls per month, realizes the following benefits when they invest in SAP Hybris Cloud for Customer, now part of the SAP Service Cloud: ? 363% ROI ? Increased service and field representative efficiency by 40% ? Raised income from upsell by 19% ? Reduced call center operational costs by 42% Want more details? Download the Forrester study commissioned by SAP. The Total Economic Impact of SAP Hybris Cloud for Customer (now part of SAP Service Clou

SAP has been recognized as a leader in The Forrester Wave: B2B Commerce Suites, Q3 2018 report. Forrester evaluated the 12 most significant B2B commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and [SAP] C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength, fully functional commerce platform.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.

SAP has been recognized as a leader in The Forrester Wave: B2C Commerce Suites, Q3 2018 report. Forrester evaluated the 11 most significant B2C commerce suite providers. According to the report, “SAP Commerce Cloud delivers a full featured suite that leverages the strengths of the SAP ecosystem and integration with the SAP S/4HANA and SAP C/4HANA applications.” The report also notes that “SAP Commerce Cloud is a best fit for companies looking for an industrial-strength full function commerce platform that is in wide use across several industry verticals.” Deliver personalized digital commerce experiences with SAP Customer Experience. For more details on the Wave evaluation, please download the complimentary copy of the report.

Maximize go-to-market initiatives with SAP To succeed in today’s hypercompetitive environment, consumer products companies need greater speed and agility. See how SAP C/4HANA solutions can help you synchronize activities across your modern trade and direct-to-consumer efforts – and ultimately bring you closer to your consumers. Grow your brand and your market share with an intelligent strategy. The Crossover Effect: Positioning Consumer Products Companies for Growth Learn how SAP empowers consumer products companies to improve customer experience and leverage new types of data, digital capabilities, and success measures to drive growth. ? Join the Direct-to-Consumer Revolution Learn about how SAP Customer Experience solutions enable consumer products companies to get closer to the consumer than ever before. ? Henkel Drives Sales Innovation with SAP Trade Management Martin Reinicke of Henkel Beauty Care shares how the SAP Trade Management solution helps the company adapt to rapid m

This guide provides the framework to build a successful analytics foundation in your organization, and shows you how to create an effective analytics measurement program that provides actionable insights and results driven recommendations.

A lot has changed in the 10 years since Facebook first launched. No longer are social networking sites just a place where people can stay in touch with friends. Now, 30 percent of people use Facebook as their primary source of news. While Facebook is still the number one social network, Twitter, Google Plus, LinkedIn, Instagram, and Pinterest are all growing at steady rates and millions of users are accessing these sites from the palm of their hand with smartphones and other mobile devices. Download this whitepaper to learn how you can leverage social networking to quickly reach users and entire online communities to boost your business.

A Google Trends search for “BYOD” reveals it is a fairly new term, appearing in news publications for the first time in late 2011. BYOD is one part of a much larger, deeper-rooted trend: The consumerization of IT, which can be traced back to the early 2000s. Around that time, most everyone had a personal computer, which enabled them to work from home after hours – and to realize the benefits of using the devices that they had carefully chosen and were comfortable using, rather than the corporate devices their IT departments had issued them. BYOD and the consumerization of IT continued to grow as devices became cheaper and more connected. Where IT leaders were once solely concerned with reining in all the unapproved devices accessing the corporate network, a recent Intel and readwrite report that shows 49 percent of U.S. IT managers “strongly agree that BYOD improves worker productivity.” The next era of BYOD has arrived, and IT departments are thinking about it as a strategic value-ad

Watch this webinar On-Demand: Cybersecurity is broken. Trust is the enemy. An entirely new approach is required — one based on Zero Trust. Championed by industry leaders including Google, Forrester, Gartner and Centrify, Zero Trust Security verifies every user, their device, and gives just enough access and privilege.

Tags slow down web sites. Tag management systems provide a solution using a number of methodologies ranging from asynchronous tagging, conditional loading and tag killing to improve site performance.

In the market for tag management systems? The "Buyer's Guide to Tag Management Systems" reveals the challenges associated with tagging, benefits provided by tag management systems, and features to consider when looking for such solutions.

Paid Search produces results. Learn when, where and how with Oneupweb's white paper, Paid Search: Follow the Money.