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By: SocialFlow     Published Date: Oct 30, 2014
Research shows that Data-Driven Social Media publishing delivers a 91% increase in reach and a 26% increase in engagement. This report is based on 1.6 M posts on Facebook, Twitter and Google Plus, and proves that how you distribute your social posts is more important to improving your engagement than what you’re posting.
Tags : social media, social media management, social performance, social best practices, social publishing, social media results, earned media, facebook results
     SocialFlow
By: Cision     Published Date: May 02, 2016
In the following paper, we will share the following key strategies that will fuel a successful social media strategy for your business. We will: - Outline the six strategies and technologies for creating a framework for success - Map out a social implementation model for setting up the distribution of your content in order to protect your brand when third-party platforms, such as Google and Facebook, inevitably make changes - Share the right way to think about measuring, monitoring and managing your social media strategy and performance
Tags : cision, social media, social media strategy, marketing, marketing research, social media marketing
     Cision
By: CMO.com     Published Date: Mar 16, 2017
New analysis by the Adobe Digital Insights (ADI) team reveals some noteworthy shifts in the mobile landscape. The first: Tablets have failed to make a real comeback, despite strong holiday discounting in the United States. Additionally, Google Accelerated Mobile Pages (AMP) is catching on in the United States, where internet saturation is turning the mobile space into a fearsome battleground.
Tags : amp, adobe digital insights, adi, mobile, tablet, amp
     CMO.com
By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
Tags : revana, seo, search, integration, data, digital marketing, paid seach, search marketing
     Revana
By: Jigsaw     Published Date: May 12, 2010
In sales and marketing - only two things matter: Getting people's attention, and what you tell them when you have it
Tags : jigsaw, value proposition, messages, sales, marketing, seo, google, adwords
     Jigsaw
By: ForeSee Results     Published Date: Feb 07, 2007
The world of e-business is continuing to evolve as the lines further blur between search engines, portals and content providers. Learn more about the competitive positions of Google, Yahoo!, AOL and more in this report.
Tags : e-business, e-commerce, google, yahoo, msn / live search, loyalty and retention, foresee, foresee results
     ForeSee Results
By: ProjectLocker     Published Date: Nov 19, 2007
Learn how you can transform your website into a marketing machine that attracts qualified prospects and converts a higher percentage of them into paying customers.  This Internet marketing whitepaper discusses 5 tips you can implement today to leverage the Internet and reach your customers more effectively.
Tags : website marketing, search engine, sem, seo, online marketing, blogging, adwords, google adwords
     ProjectLocker
By: Mediative     Published Date: Jan 14, 2008
More and more, companies are realizing the importance of creating a strong online presence both in the free organic search results and the paid advertisements that appear alongside those results. The tracking features of website logs and the measurability of pay-per-click ads enable marketers to monitor the traffic of their organic listings and the performance of their online advertising campaigns. However, it's comparatively more difficult to determine how the placement of those search listings and online ads affect consumer brand perceptions.
Tags : search marketing, organic search, buying behavior, buying behaviors, ctr, search, branding, google
     Mediative
By: Mediative     Published Date: Jan 14, 2008
Comparing the two search engines predominantly used by Chinese searchers – Baidu and Google.cn – Enquiro conducted an eye tracking study with Chinese students to answer how Search user interaction can differ between cultures, languages and reading patterns. How do Google and Baidu compare? And how do Chinese searchers use organic vs. paid listings?
Tags : china, asia, international, baldu, chinese, chinese government, culture, cultural influence
     Mediative
By: iProspect     Published Date: May 20, 2008
Learn how search engine users behave when they conduct different types of searches and are presented with different types of search results within the three largest search engines (in terms of market share): Google, Yahoo!, and MSN.
Tags : iprospect, blended search results, search marketing, search engine optimization, seo, search marketing agencies
     iProspect
By: Oracle Corp.     Published Date: Sep 07, 2012
Choice Hotels International delivers a new interface for Google Search and Google Maps, using Oracle SOA Suite 11g and Oracle WebLogic Suite 11g to rapidly expand its distribution platform.
Tags : case study, google maps, oracle soa, service-oriented architecture
     Oracle Corp.
By: CDI     Published Date: Feb 10, 2009
Discover how to get the most from your Google AdWords campaign. Learn the key pitfalls that hundreds of high-technology and other B2B companies encounter when setting up their search program, and how to avoid making the same mistakes.
Tags : connectdirect, cdi, google adwords, paid search, google campaign, ad copy, conversion rate, pay per click (ppc)
     CDI
By: MoreVisibility     Published Date: Mar 28, 2012
Measuring SEO results can be challenging. Are you struggling with understanding how your organic traffic comes to your site? Are you curious whether your organic visitors are converting into leads or sales? These three reports will help you better understand how Google Analytics can be used to analyze your search engine optimization efforts.
Tags : morevisibility, marketing, google analytics, marketing optimization, seo, interactive marketing, web analytics, business intelligence
     MoreVisibility
By: MoreVisibility     Published Date: Mar 28, 2012
Curious if your social media efforts are measuring up for your business? Then take a moment to see what best practices we advise upon to ensure social media success.
Tags : morevisibility, google, marketing, social media, emerging marketing, internet marketing, digital media, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: Mar 28, 2012
With 60+ million users and growing daily, it's impossible to ignore this recent introduction by Google. Join us as we unravel the "WHY, WHAT AND HOW TO" of Google's latest venture into Social Media.
Tags : morevisibility, seo, google, social media, marketing, internet marketing, digital media, internet
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
Many advertisers have created Google AdWords accounts and are running campaigns, but how many marketers have truly mastered this platform and are achieving anything close to maximum ROI from this channel? This White Paper will guide you through some of the most important features available to advertisers and explain why these should be factored into your AdWords campaigns.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: May 07, 2012
When it comes to Social Media Marketing, setting up your business pages and profiles is only the first step. How do you grow and maintain an active social media audience? In this White Paper we explore key ideas for making your social media content more engaging for prospects and customers.
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: Jun 19, 2012
For a limited time, we'll review and critique your site, giving you SEO tips and suggestions...and best of all, it's FREE!
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: GoToWebinar     Published Date: Apr 06, 2011
Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward. Many of us believe that great ideas inevitably lead to success. Nothing could be further from the truth. What matters is what you produce with your ideas – how you transform your vision into reality. Watch this on-demand webinar to hear Scott Belsky, voted one of Fast Company's Top 100 Most Creative People and author of Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality, provide key tips and insights for pushing ideas forward. Learn how exceptionally productive creative leaders and teams – including companies like Google, IDEO, and Disney, and individuals like author Chris Anderson and Zappos CEO Tony Hsieh – make their ideas happen, time and time again.
Tags : scott belsky, on-demand webinar, michael dortch, behance, reactionary workflow, citrix webinar, interactive marketing, webinars & web conferencing
     GoToWebinar
By: EBSL Technologies Int'l     Published Date: Sep 26, 2010
This white paper provides an introduction to cloud computing.
Tags : cloud computing, service level agreements (slas), cloud computing security, virtualization, amazon cloud, google
     EBSL Technologies Int'l
By: RecMan for Google Apps     Published Date: Sep 30, 2010
Millions of Google Apps users may be in violation of legal and organizational compliance standards. Learn how to avoid it.
Tags : compliance, records management, google apps, document compliance, compliance management, saas, records management software
     RecMan for Google Apps
By: NWSEM     Published Date: Oct 27, 2010
Here are 12 things to think about to make sure your analytics program is on track from the first kick-off.
Tags : agenicies, google analytics, analytics, integration, performance, web analytics, reporting, interactive/pr agencies
     NWSEM
By: Se Jones     Published Date: Nov 05, 2010
By learning and applying the tips that follow, you are much more likely to see a significant increase in leads from your website.
Tags : ppc lead generation, seo lead generation, b2b lead gen, leads from google, pay per click (ppc), search engine optimization (seo)
     Se Jones
By: Liaison Technologies     Published Date: Aug 15, 2011
This Case Study provides useful lessons for combining e-commerce with cloud computing. See what Liaison Technologies can do for your business...
Tags : gartner, liaison, cloud, cloud computing, fine appers, csb, brokerage, technology
     Liaison Technologies
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