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By: MoreVisibility     Published Date: Dec 19, 2017
As the approach to strategic business decision making becomes more and more data driven, a method for consolidating our various data sets, which are often spread across multiple systems becomes exceedingly important. Two of the biggest players in data driven decision making are website analytics platforms and customer relationship management systems. The former includes accumulating data on top of the funnel behavior such as site traffic origins, lead generation, content consumption tracking, device usage, and overall site behavior. While the latter has a focus more on bottom of the funnel activity such as lead nurturing, customer status, lifetime value, etc. Lastly, without communication between these two essential platforms, a complete understanding of your customers, from lead to longtime client, may never be possible. A web analytics (Google Analytics) and CRM integration provides you with a 360 degree view of your customer base, so that you can understand not just what PPC efforts
Tags : 
     MoreVisibility
By: MoreVisibility     Published Date: Dec 19, 2017
Google has recently released several new products. One of the best visualization tools to hit the market is Google Data Studio. Not only is this product free to all Google Accounts, it’s a great way to visualize your data into a comprehensive report for your business. Here, we will highlight 5 reasons why you should be leveraging Google Data Studio to enhance your reporting.
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     MoreVisibility
By: SearchIgnite     Published Date: Oct 26, 2010
This report tracked more than 55 billion impressions and more than 1 billion clicks on Google, Yahoo! and MSN/Bing from January 1, 2006 through September 30, 2010.
Tags : searchignite, google, bing-yahoo, search alliance, ppc, click-through rates, ctr, interactive/pr agencies
     SearchIgnite
By: Microsoft Corporation     Published Date: Nov 23, 2010
The company replaced Google Apps with the Microsoft Business Productivity Online Standard Suite, which gives employees access to a range of enterprise-class services from email to unified instant messaging.
Tags : microsoft exchange, google apps, business productivity online, unified instant messaging, email, enterprise-class services
     Microsoft Corporation
By: Microsoft Corporation     Published Date: Nov 23, 2010
After evaluating Google Apps, SBFI found more value in Microsoft Exchange Online. Now, SBFI employees have the reliable, familiar messaging tools they need to maintain high levels of customer service.
Tags : microsoft exchange online, messaging tool, server e-mail messaging, collaboration software, google apps
     Microsoft Corporation
By: Moreover Technologies     Published Date: Mar 09, 2011
Looking for the proverbial business intelligence needle in a haystack? Need online media monitoring that's laser-focused on business-not consumer-interests? Want both news and social media posts unified and delivered to you through a convenient single-portal report? If so, look beyond Google for focused, customizable business information.
Tags : moreover, google, consumer, business information, social media, news, business intelligence, market research
     Moreover Technologies
By: Dropbox for Business     Published Date: May 07, 2015
Dropbox is named the most popular Enterprise File Sync and Share Product over other vendors like Microsoft, Google Drive and Box.
Tags : efss, enterprise file sync and share, hybrid-cloud systems, data management, cloud migration, enterprise deployments, cloud computing
     Dropbox for Business
By: Soonr     Published Date: Sep 03, 2014
Download this guide for a critical look at 6 EFSS products - Accellion, Anchor/eFolder, Citrix Sharefile, Google Drive, Microsoft OneDrive and Soonr Workplace. In each of the first five, you'll discover 10 reasons why they are not well-suited for business. Then see how Soonr Workplace delivers mobile file sharing and collaboration in an enterprise-grade solution.
Tags : soonr, file sharing, mobile file sharing, file synchronisation, mobile collaboration, file storage, cloud file sharing, hybrid cloud
     Soonr
By: Digital Bungalow     Published Date: Feb 09, 2015
Google Analytics is an excellent tool for gaining insights into user behavior and gathering data for site optimization.
Tags : google analytics, site optimization, customer acquisition, consumer behavior, advanced segments, emerging marketing, business intelligence, market research
     Digital Bungalow
By: Cloud Sherpas     Published Date: Aug 10, 2015
This white paper outlines exactly what the Google solution delivers and the top five reasons why more enterprises are choosing to move to the cloud with Google every day.
Tags : google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
     Cloud Sherpas
By: Cloud Sherpas     Published Date: Aug 13, 2015
In the Top 5 Reasons Why Enterprises Are Going Google, Cloud Sherpas explores why leading organizations like these have prepared for the digital workplace of tomorrow by moving their email and collaboration platforms to Google Apps for Work, such as: Eliminating the need to manage hardware or software Embracing a mobile, BYOD culture Reducing IT costs and infrastructure
Tags : google enterprise solutions, google cloud applications, business cloud apps, google apps for business training, google app migration, migrating to google apps, cloud apps for business, google app development
     Cloud Sherpas
By: Kenshoo     Published Date: Oct 30, 2012
Kenshoo Global Search Advertising Trends is the first in a new series of reports reflecting aggregate campaign data across search engines like Google, Yahoo!, Bing, and Baidu. Read on to learn about paid search trends by search engines and more.
Tags : kenshoo, global search trends, search engines, search, enterprise search, emerging marketing, internet marketing, marketing research
     Kenshoo
By: Druva     Published Date: Aug 05, 2016
As employees use more devices and cloud apps like Box.com, Google and O365, responding to legal hold or eDiscovery requests becomes costlier and time consuming. Read how to take a proactive approach to eDiscovery data collection for data within and outside the firewall, thereby reducing the risks and costs of litigation.
Tags : cloud backup, enterprise, cloud computing, best practices, storage
     Druva
By: foxtailmarketing     Published Date: Oct 15, 2014
This eBook describes, in detail, the methods and systems required to generate sales ready B2B leads by using several different types of digital marketing.
Tags : foxtail marketing, b2b leads, social, google, content creation, lead nurturing, search marketing
     foxtailmarketing
By: Appistry     Published Date: Oct 11, 2007
This white paper describes how software-based, real-time grid environments -- i.e. application fabrics -- are successfully meeting the requirements of today's most demanding applications, delivering scalability, manageability and affordability.
Tags : application, application performance, application performance management, application fabric, application fabrics, grid computing, appistry
     Appistry
By: Ensight     Published Date: Dec 03, 2008
The online advertising industry is a billion-pound industry1, with hundreds of millions spent on online acquisition campaigns alone; from Pay-Per-Click (PPC) advertising on search engines like Google and Yahoo!, to banner ads, email campaigns, organic search, blogging and web PR.
Tags : ensight, emarketing campaigns, online advertising, acquisition campaigns, ecrm
     Ensight
By: Neolane, Inc.     Published Date: Jan 08, 2010
Learn how DigitalGlobe decreased time-to-market for delivery of personalized, event-triggered campaigns and improved email open rates by 10-15% while reducing bounce-back rates.
Tags : neolane, digitalglobe, marketing automation software, lead management optimization, crm integration, satellite imagery, google earth, mapquest
     Neolane, Inc.
By: Fetchback     Published Date: Aug 28, 2009
Do you know what your Return Conversion Rate is? Do you even know what that metric measures? FetchBack brings you an insightful White Paper to educate you about this often overlooked metric, and how this one metric can change your entire company's culture and future.
Tags : return conversions, marketers, prospects, return, conversion, fetchback, analytics, retargeting
     Fetchback
By: MoreVisibility     Published Date: Jan 11, 2010
This recorded webinar is ideal for marketers who want to boost their natural ranking on Google, and covers: Google Webmaster Tools, Google Site Map / External Site Maps, Content / Keyword Targeting, Leveraging Additional Google Channels, Tracking Results / Analytics and many more!
Tags : google, webmaster, keyword targeting, webinar, morevisibility, seo, targeting, rankings
     MoreVisibility
By: MoreVisibility     Published Date: Jan 18, 2010
The potential rise in usage and value of mobile search has been evident to Search Marketers for several years now, with the question always hanging in the balance - When will technology and usage reach its tipping point? The answer is fast becoming: Soon.
Tags : mobile search, more visibility, search marketers, b2b, b2c, applications, seo, google
     MoreVisibility
By: Webmarketing123     Published Date: Oct 06, 2010
There are many ways to increase revenue for your business. One of them is to evaluate and improve the success of your company's website in search results. SEO (Search Engine Optimization) is the practice of optimizing a website so that it achieves higher organic rankings on search engine sites like Google, Yahoo and Bing. In fact, according to the 2009 Forbes Ad Effectiveness survey, SEO is the most effective marketing channel today.
Tags : webmarketing123, seo, search engine optimization, google, yahoo, bing, search, keywords
     Webmarketing123
By: WordStream     Published Date: May 23, 2013
PPC bid management is one of the more complicated areas of PPC marketing, so many advertisers choose to automate using either the automated budding option in Google AdWords or a third-party bid management solution. Both approaches have their upsides and downsides - download this paper for the top bidding tips from 10 PPC experts.
Tags : wordstream, ppc, ppc bid management, bid management tools, ppc management, adwords bidding, ppc bidding tips, ppc bid management strategy
     WordStream
By: WordStream     Published Date: May 23, 2013
We've reviewed thousands of Google AdWords accounts with our free AdWords Performance Grader, and we've found some scary statistics in the process -- Did you know that over half of AdWord advertisers haven't checked their account in the past month? And another 25% haven't logged in once in over 90 days? Download this white paper to learn how to make the most of your PPC account in minimal time.
Tags : wordstream, ppc, 20 minute ppc work week, adwords success, save time on ppc, improve adwords, improve ppc, raise quality score
     WordStream
By: Forrester     Published Date: Feb 24, 2014
Most brands would love to have their apps the top 25 most downloaded in the Apple App Store or Google play. With more than one million apps available, there's a great risk that your app wont stand out from the crowd. In this Forrester report, learn the 7 best practices to promote your app.
Tags : forrester, apps, google play, apple app, itunes, promoting, promote, marketing
     Forrester
By: Samanage     Published Date: Aug 05, 2014
In this webinar recording, you will hear how Caleb Wagnon and Michael Arnold from the Sheridan School District were able to get fully implemented within 14 days with Samanage. In migrating to a unified Service Desk & Asset Management Solution, they were able to benefit from Samanage's Google Apps integration as well as map all of their assets accurately within minutes.
Tags : samanage, case study, asset management solution, integration, performance, budget, service desk
     Samanage
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