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holiday messaging strategy

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By: Bazaarvoice     Published Date: Sep 21, 2016
The challenge for brands and retailers is clear. To win during the holiday shopping season, they must: Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting Use the fragmented holiday shopping journey to their advantage meeting shoppers in the moments that matter Cut through the noise on Black Friday and throughout holiday to reach consumers with relevant, authentic messages that resonate
Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
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