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By: gyro     Published Date: Feb 01, 2019
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
Tags : advertising, humor, qualitative research, quantitative research, b2b advertising
     gyro
By: gyro     Published Date: Sep 11, 2018
Although humor is featured in many of the most memorable ads of all time, it is still seldom seen in the world of business-to-business. Why? B-to-B professionals are afraid humorous ads may fall flat or — worse — damage brand image. In the first study of its kind, gyro and Research Now SSI have discovered that humor can be a powerful tactic for capturing attention and even prompting purchase consideration.
Tags : 
     gyro
By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
Tags : social media, social marketing, humor to get value from social media, social metrics, social
     Socialbakers
By: Kaspersky Lab     Published Date: Oct 30, 2014
Humorist Franklin P. Jones may have said it best: “When you get something for nothing, you just haven't been billed for it yet.” These are wise words of warning for businesses counting on so-called “free” IT security software.
Tags : it security software, business infrastructure protection, security
     Kaspersky Lab
By: Hayes, Inc.     Published Date: Feb 22, 2017
Struggling with physician buy-in? Failure is not an option when it comes to physician engagement. Yet many supply chain and value analysis professionals say they’re doing just that. Take a humorous look at the possible causes for failing to create physician buy-in and see how evidence helps you create actionable solutions In this eBook, you'll receive such "bad advice" as: • Making decisions without involving clinicians • Working in silos • Being resistant to change Prepare to succeed at physician engagement…by learning how to fail!
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     Hayes, Inc.
By: Crimson Hexagon     Published Date: Jan 14, 2013
Political humor and political memes have represented a significant portion of political engagement on Twitter throughout the 2012 presidential campaign. This white paper analyzes how satire has propagate political messages.
Tags : social media, messaging, political messaging, satire, memes, crimson hexagon, emerging marketing, internet marketing
     Crimson Hexagon
By: IBM MaaS360     Published Date: Jun 30, 2016
A humorous look at IT’s challenges in managing Bring Your Own Device (BYOD) for today’s organizations
Tags : ibm, mobile, mobile device management, mdm, security
     IBM MaaS360
By: Kaseya     Published Date: Mar 12, 2015
Providers who add BDR to their offerings can enjoy substantial profit margins and incremental monthly recurring revenue. BDR, therefore, is ideal for solution providers, especially as a first step to a managed services practice.
Tags : backup, data loss, risks, recovery services, humor error, program deletions, hardware failures, system crashes
     Kaseya
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