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By: Selligent Marketing Cloud     Published Date: Sep 24, 2019
Today’s connected consumer expects highly personalized experiences that feel effortless and that respect his or her privacy.
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     Selligent Marketing Cloud
By: Inside HPC Media LLC     Published Date: Sep 24, 2019
The 2019 version of High Performance Computing (HPC) has changed considerably from previous years’. Most notably, advancements in Artificial Intelligence (AI) has given rise to data-centric applications in machine learning. Machine learning often relies on HPC technologies, particularly in the early training phase, and in many cases, machine learning initiatives share infrastructure, budgets, and personnel with established HPC installations. A 2018 Intersect360 Research study found that the majority of experienced HPC users had also embarked on machine learning applications, usually overlapping HPC and AI.
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     Inside HPC Media LLC
By: Inside HPC Media LLC     Published Date: Sep 24, 2019
Artificial Intelligence (AI) is rapidly becoming an essential business and research tool, providing valuable new insights into corporate data and delivering those insights with high velocity and accuracy. Enterprises, universities, and government organizations are investing tremendous resources to develop a wide array of future-focused Deep Learning (DL) and Machine Learning (ML) solutions such as: • Autonomous vehicles that circulate unassisted in our cities • Real-time fraud detection that protects shopping and internet transactions • Natural language translators that remove language barriers • Augmented reality that delivers a far richer entertainment experience • Accelerated drug discovery • Fully enabled personalized medicine and remote health diagnostics
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     Inside HPC Media LLC
By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. 4 KEYPOINTS Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to u
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Adobe is a leader in personalization engines, according to Gartner. Why Should the Target Audience Care? Finding the right personalisation engine can have a dramatic impact on an organisation’s ability to provide quality, personalised experiences to their clientele. Gartner is a prestigious and respected organisation. Marketers and IT can rely on them to help make make crucial decisions about the best providers to use. Supporting Concepts Gartner conducted an extensive, multi-criteria evaluation of personalisation engines. They researched, analyzed, and scored the most significant ones, in order to help businesses make the right choice of provider. KEY POINTS PROVIDED AS GUIDELINES Adobe is a Leader. Many of Adobe's products include personalization features. However, Adobe Target offers a stand-alone personalization engine for segmentation, optimization and recommendations, and can be integrated with third-party platforms for marketing or digital commerce personalization. M
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
No matter where they are, your customers expect you to be there too, offering fluid, consistent experiences across channels SUPPORTING CONCEPTS: Customer choices continue to expand - 5.5 million new smart things are connected every day, and by 2020, Gartner predicts there will be 20.8 billion connected things worldwide. 76% of marketers agree that personalization is driving increased need for more assets. 88% of marketers agree that they need an easier way to discover and share assets that generate the best engagement. With a hybrid content and experience solution, Synopsys saw: o A 40% increase in productivity o Reduction from 2 weeks to 2 hours to restructure content WHY SHOULD THE TARGET AUDIENCE CARE? Companies need to transform their businesses to meet the demands of customers in an omnichannel world.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
To achieve personalization at scale, brands need to develop a better understanding of each customer they interact with, and that’s all about combining all the data they collect from every available source into a single cohesive customer view. There is no way they can handle this task or manage all this data manually, which is why data management platforms (DMPs) rose to prominence. Today, companies are looking to build on this single customer view with a real-time understanding of their audience across every digital channel, marking the next phase on the maturity ramp for DMPs.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Like the oxygen we breathe, journey analytics brings life to the customer behind those devices, over time getting to know their favorite pastry choice, when they’re most likely to buy gas, and how long they stay online while in the station’s café. WHY SHOULD THE TARGET AUDIENCE CARE? Business struggle to gain a holistic customer view — the skills to identify actionable insights from multichannel data are in short supply. If they could gain a holistic view of customer attributes and behaviors, they could make sure they get the right content at the right time. SUPPORTING CONCEPTS If you want your customers to enjoy seamless, personalized experiences, you need to treat them like people. That means marketing to the person — not the device. When you know a customer’s interests, wants, and needs — perhaps even before they do — you’ve succeeded at becoming a true experience business. For some, this may require a shift from analytics as a tool to analytics as a way of life. It may also m
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     Adobe
By: Adobe     Published Date: Sep 23, 2019
Amazing customer experiences are like magic—they make us feel uniquely understood and important, and they often happen when we least expect them. Once the domain of B2C brands, B2B brands are becoming Experience Makers, too. As study after study has shown, the consumer experiences of everyday life are now becoming the standard by which B2B experiences are judged.
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     Adobe
By: Amazon Web Services APAC     Published Date: Sep 19, 2019
The European Union’s new regulatory framework for data protection laws, the General Data Protection Regulation (GDPR), became enforceable on 25 May, 2018. Under GDPR, organisations have new obligations to improve the security and privacy practices for the personal data they collect and use. With these new obligations comes the potential for heavier fines and penalties. Fortunately, Amazon Web Services (AWS) can help guide your organisation toward compliance under the new requirements. Take advantage of our services, resources, and experts as you navigate these changes.
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     Amazon Web Services APAC
By: Amazon Web Services APAC     Published Date: Sep 19, 2019
This document provides information to assist customers who want to use AWS to store or process content containing personal data, in the context of common privacy and data protection considerations. It will help customers understand: the way AWS services operate, including how customers can address security and encrypt their content, the geographic locations where customers can choose to store content, and the respective roles the customer and AWS each play in managing and securing content stored on AWS services.
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     Amazon Web Services APAC
By: PwC     Published Date: Sep 18, 2019
The traditional payer business model is fast becoming obsolete. Blues organizations that cling to the status quo or business as usual risk jeopardizing their reputations and business, because people are more than patients. Increasingly, employers are driving the growing demand for more solutions to engage customers. In response, healthcare incumbents and new entrants are building solutions to address rising costs and meet consumers’ demands for personalization, price transparency, access, and seamless, simple experiences. Proactive engagement can help your members lead healthier lives while improving outcomes for payers and other players. With 5% of Americans consuming 50% of healthcare costs, identifying and engaging high-risk, high-cost customer segments is essential to sustainability.
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     PwC
By: TIBCO Software     Published Date: Sep 16, 2019
Os bancos em todo o mundo estão apostando muito em inteligência artificial e machine learning para lhes dar a vantagem tecnológica necessária para obter serviços bancários em tempo real, personalizados e preditivos. Um marco ajudará a diferenciar os primeiros ganhadores e fornecerá vantagens contínuas em inteligência. Faça o download deste IDC Analyst Infobrief para saber como os melhores bancos do mundo estão se tornando mais pessoais, preditivos e mais em tempo real do que nunca. O que você conhecerá: • 8 tendências que refletem o nível de preparação do banco para a inteligência conectada • 9 armadilhas para evitar e 9 maneiras de pular os obstáculos • Os elementos básicos pessoais, preditivos e em tempo real da IA e ML para os bancos • Líderes de destaque com base na pesquisa da IDC Financial Insights e em seus respectivos casos de uso • Orientação essencial do IDC para os bancos líderes
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     TIBCO Software
By: TIBCO Software     Published Date: Sep 16, 2019
“¿Cómo utilizaremos todos los datos de la red inteligente?” Los productores, distribuidores y consumidores de electricidad de casi todos los países desarrollados se están haciendo esa pregunta. Los datos producidos por los medidores inteligentes, los dispositivos conectados, los generadores de energía, las presas hidroeléctricas, las granjas solares y los consumidores más sofisticados, tiene el potencial de mejorar considerablemente la confiabilidad de la generación, gestión, almacenamiento y distribución de electricidad. La analítica avanzada puede ayudar a alcanzar todo ese potencial. Pero, ¿cómo? Tiene un papel de gran relevancia en las empresas de servicios que buscan convertir los datos en dinero mediante el análisis de la información acumulada para mejorar la gestión en el lado de la demanda, la asignación de recursos y de personal, pronosticar la demanda y el mantenimiento preventivo. De hecho, la analítica está impulsando esta transformación de la industria.
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     TIBCO Software
By: TIBCO Software     Published Date: Sep 16, 2019
Los bancos de todo el mundo están apostando fuertemente a la inteligencia artificial y el machine learning a fin de obtener la ventaja tecnológica que necesitan para ofrecer servicios bancarios más personalizados, predictivos y en tiempo real. Un marco ayudará a diferenciar a los primeros ganadores y ofrecerles ventajas continuas en inteligencia. Descargue este IDC Analyst Infobrief que le permitirá conocer cómo los mejores bancos del mundo se están volviendo más personales, más predictivos, y más en tiempo real que nunca. Lo que usted conocerá: • Las ocho tendencias que reflejan el nivel de preparación de los bancos para la inteligencia conectada • Los nueve obstáculos que evitar y las nueve formas de salvar las brechas • Los elementos básicos personales, predictivos y de tiempo real de la IA y el ML para los bancos • Los líderes destacados de acuerdo con la investigación de IDC Financial Insights y sus respectivos casos de uso • Una guía esencial de IDC para los bancos líderes
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     TIBCO Software
By: ttec     Published Date: Sep 13, 2019
According to the annual report on fraud and internet crime published by the FBI’s Internet Crime Complaint Center (IC3), a staggering total of more than $2.7 billion was lost through online fraud and financial crime in 2018, the last full year available. And according to the Federal Trade Commission (FTC), there were more than 1.4 million fraud reports in that same time period. Many of these fraud events involved brand impersonation or illegal activities conducted via a brand’s website. In other words, the trust and faith the public has in your brand can be used as a cover for illegal activities, making fraudsters’ schemes appear authentic or trustworthy. To keep the trust within your brand, download the whitepaper to learn how and why identifying and stopping online fraud is essential.
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     ttec
By: Kustomer     Published Date: Sep 13, 2019
To succeed in this new era of customer service, retailers must figure out how to personalize the way they connect with customers. Find out why personalizing your support strategy is crucial for your business — and how to do it.
Tags : “customer service”, “customer support”, “customer experience”, “customer service software”, “conversational commerce”, “streamlined customer support”, “streamlined customer service”, “streamlined customer experience”
     Kustomer
By: CheckMarx     Published Date: Sep 12, 2019
Financial services organizations operate under a host of regulatory standards. This makes sense, as the assets and information managed by these firms are valuable, sensitive, and targeted by sophisticated cyber attackers daily. Compounding these challenges is the large volume of personally identifiable information (PII) that financial organizations handle regularly. PII is subject to many compliance regulations, notably the General Data Protection Regulation (GDPR), which regulates not only the processing of personal data, including PII, relating to individuals in the EU, for also any organization that processes personal data of EU residents. For US banking consumers, Section 5 (Unfair or Deceptive Acts or Practices) of the Federal Trade Commission Act and numerous state regulations enforce basic consumer protections, which financial organizations must also uphold.
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     CheckMarx
By: FICO EMEA     Published Date: Sep 12, 2019
Hay una proliferación de métodos de pago que nos proporcionan formas más rápidas de hacer y recibir pagos, pero todos no son iguales. Entender las diferencias y características únicas de los diferentes tipos de pagos "rápidos" es crítico para los equipos encargados de velar por el fraude en las transacciones. Descargue nuestro whitepaper para entender: • Las diferencias entre las transacciones en tiempo real, los monederos electrónicos y los pagos de persona a persona • Las implicaciones que las transacciones “rápidas” tienen sobre el fraude • Cómo planificar su estrategia Anti-fraude en las transacciones en tiempo real
Tags : transacciones tiempo real, pagos en tiempo real, fraude, anti fraude, antifraude, blanqueo capitales, pagos p2p
     FICO EMEA
By: FICO EMEA     Published Date: Sep 12, 2019
La implantación de sistemas de pago en tiempo real ha supuesto ventajas tanto para las personas y las empresas como para los delincuentes. Los países que ya han adoptado sistemas de transacciones en tiempo real han experimentado un aumento del fraude, incluido el fraude APP -Authorised Push Payment- y el fraude por apropiación indebida -Account Takeover-, así como un aumento del blanqueo de dinero, en particular el uso de cuentas de mula. Este whitepaper analiza el impacto que las transacciones en tiempo real tienen sobre el fraude y examina los cambios en las estrategias Antifraude aportando soluciones para mantenerlo bajo control, incluyendo: - La necesidad de evaluar las transacciones en tiempo real para detectar fraude - Cómo proteger a los clientes de los fraudes en las transacciones push -El papel del Machine Learning en las estrategias Antifraude.
Tags : transacciones tiempo real, pagos en tiempo real, fraude, anti fraude, antifraude, blanqueo capitales, pagos p2p
     FICO EMEA
By: Lenovo UK     Published Date: Sep 10, 2019
Savez-vous où vous courez le plus de risque ? Dans la course à la compétitivité et à la transformation digitale, les entreprises font face à de nouvelles menaces. Avec ThinkShield de Lenovo, vous bénéficiez d’une solution de sécurité complète et personnalisable qui vous protège de bout en bout. Sachant qu’il faut en moyenne 23 jours pour se remettre d’une attaque par ransomware1, découvrez pourquoi la sécurité informatique constitue la priorité des priorités. Téléchargez notre guide de solutions > Wissen Sie, wo Sie am meisten gefährdet sind? Im Wettrennen mit Ihren Mitbewerbern um die digitale Transformation Ihres Unternehmens treten neue Bedrohungen auf. Mit ThinkShield von Lenovo erhalten Sie eine anpassbare, umfassende Lösung, die Ihr Unternehmen rundum schützt. Es dauert durchschnittlich 23 Tage, um die Folgen eines Ransomware-Angriffs zu beheben1. Erfahren Sie, warum IT-Sicherheit ganz oben auf der Prioritätenliste stehen sollte. Lösungsübersicht herunterladen > 1 IBM : 2
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     Lenovo UK
By: Lenovo UK     Published Date: Sep 10, 2019
Savez-vous où vous courez le plus de risque ? Dans la course à la compétitivité et à la transformation digitale, les entreprises font face à de nouvelles menaces. Avec ThinkShield de Lenovo, vous bénéficiez d’une solution de sécurité complète et personnalisable qui vous protège de bout en bout. Alors que le coût moyen d’une violation de données s’élève aujourd’hui à plus de 4 millions de dollars, découvrez les retombées directes d’une bonne sécurité sur votre croissance. Téléchargez l’infographie > Wissen Sie, wo Sie am meisten gefährdet sind? Im Wettrennen mit Ihren Mitbewerbern um die digitale Transformation Ihres Unternehmens treten neue Bedrohungen auf. Mit ThinkShield von Lenovo erhalten Sie eine anpassbare, umfassende Lösung, die Ihr Unternehmen rundum schützt. Eine Datensicherheitsverletzung kostet durchschnittlich über 4 Millionen USD. Erfahren Sie, wie sich Investitionen in die Sicherheit auf das Unternehmenswachstum auswirken. Infografik herunterladen >
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     Lenovo UK
By: Lenovo UK     Published Date: Sep 10, 2019
Savez-vous où vous courez le plus de risque ? Dans la course à la compétitivité et à la transformation digitale, les entreprises font face à de nouvelles menaces. Avec ThinkShield de Lenovo, vous bénéficiez d’une solution de sécurité complète et personnalisable qui vous protège de bout en bout. Dans un contexte où 48 % des compromissions sont dues à des erreurs humaines2, découvrez comment protéger votre entreprise contre les menaces internes. Téléchargez notre infoguide > Wissen Sie, wo Sie am meisten gefährdet sind? Im Wettrennen mit Ihren Mitbewerbern um die digitale Transformation Ihres Unternehmens treten neue Bedrohungen auf. Mit ThinkShield von Lenovo erhalten Sie eine anpassbare, umfassende Lösung, die Ihr Unternehmen rundum schützt. 48 % der Datensicherheitsverletzungen werden durch menschliche Fehler verursacht2. Erfahren Sie, wie Sie Ihr Unternehmen vor solchen Versehen schützen können. Leitfaden herunterladen > 1 IBM : 2017 Global CODB Report Final
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     Lenovo UK
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