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By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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     Marketo
By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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     Marketo
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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     Cisco
By: Cisco     Published Date: Jun 21, 2016
Enterprises are leveraging advancements in what IDC calls “3rd Platform” technologies — cloud, Big Data, mobility, and social — to create new business opportunities and gain competitive advantage. These trends are putting more pressure on IT organizations to transform their datacenter operations to better support business initiatives aimed at reducing costs, increasing revenue, and strengthening customer relationships. This has driven increased demand for converged or integrated systems that provide the tools needed to reduce capital costs, improve operational efficiencies and, ultimately, increase agility within the datacenter.
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     Cisco
By: Dell EMC     Published Date: Feb 07, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform. Intel Inside®. Powerful Productivity Outside. Intel logo are trademarks of Intel Corporation or its subsidiaries in the U.S. and/or other countries.
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     Dell EMC
By: Blue Coat Systems     Published Date: Jul 18, 2013
The report shows a link between greater autonomy and business performance. It also highlights the increasing alignment between IT and the business on the risks and benefits of providing greater technology choice for users. Highlighted findings include: • The fastest growing companies in the world believe that greater technology choice can increase revenue and profits by more than 35 percent • 84 percent of businesses worldwide believe that greater technology choice is crucial to driving efficiency in the future • 72 percent of businesses see security as the biggest barrier to greater technology choice
Tags : technology, autonomy, business
     Blue Coat Systems
By: Oracle     Published Date: Aug 08, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
Tags : sales cloud, revenue, sales executives, oracle, sales
     Oracle
By: Oracle     Published Date: Aug 15, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
Tags : sales cloud, revenue, sales executives, oracle, sales
     Oracle
By: Sage Software (APAC)     Published Date: May 02, 2018
Globalisation, increasing competition, the constant need to expand revenue bases while cutting costs are among the many changes significantly impacting modern businesses. Are you trying to gain faster insight into business data from multiple sources and devices? Are you trying to recover agility, responsiveness and reduce overhead costs? Get the whitepaper and discover what’s the right enterprise management solution for you to remain competitive.
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     Sage Software (APAC)
By: BMC Software     Published Date: May 01, 2015
Complex hybrid environments can make it difficult to track interdependencies, increasing the risk of disrupting critical business services. In this research paper by EMA, you’ll learn how application discovery and dependency mapping can help you: • Meet granular targets for availability, cost, and time-to-revenue for cloud services • Accelerate mean time to repair (MTTR) while communicating better with stakeholders • Manage even the most complex hybrid environments more efficiently and effectively • Understand the impact of proposed changes and potential security risks to guide decision-making
Tags : hybrid environments, critical business services, mean time to repair, potential security risks, decision-making, cloud optimization, visibility and performance
     BMC Software
By: Dell     Published Date: Feb 02, 2018
Digital transformation is the process of creating value, growth, and competitive advantage through new offerings, business models, and business relationships that are data centric and data driven. It’s about changing the way that business gets done. This transformation also places IT at the forefront when making strategic business decisions related to redefining business processes and operational efficiencies, shifting work and employee productivity, changing customer relationships, increasing buyer loyalty, and transforming product and service revenue streams. IDC believes that IT organizations must assume a critical role in the forthcoming digital reinvention by assuming the position of being a critical business innovation platform.
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     Dell
By: RelayHealth     Published Date: May 31, 2013
Join RelayHealth for a recorded Healthcare Finance News webinar, Accelerating Service-to-Payment Velocity. With all of the changes happening in healthcare today, some things do remain the same. Your two primary sources of cash are still patients and third-party payers. While patient financial responsibility is rapidly increasing, a large percentage of revenue still flows in via governmental payers and commercial health plans.
Tags : accelerate payment, payment resolution, service-to-payment velocity, claims data, continuing education credit
     RelayHealth
By: RelayHealth     Published Date: Jun 10, 2013
Consumers have increasingly become more educated about their healthcare choices and economically vigilant about the costs. In a HealthLeaders Media podcast, David Dyke, Vice President of Revenue Cycle Systems for RelayHealth, explains that when healthcare systems capitalize on patients' expectations, balance sheets and improve patient satisfaction scores.
Tags : revenue cycle, healthcare costs, patient satisfaction, financial counseling
     RelayHealth
By: FICO     Published Date: Jun 07, 2016
With the increasing mainstream adoption of big data infrastructure — highly distributed file storage and query tools — more businesses are taking a new look at what business intelligence and analytics can do to grow revenue, increase profits and ultimately develop strategic relationships with customers.
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     FICO
By: Splunk     Published Date: Nov 29, 2018
From protecting customer experience to preserving lines of revenue, IT operations teams face increasingly complex responsibilities and are responsible for preventing outages that could harm the organization. As a Splunk customer, your machine data platform empowers you to utilize machine learning to reduce MTTR. Discover how six companies utilize machine learning and AI to predict outages, protect business revenue and deliver exceptional customer experiences. Download the e-book to learn how: Micron Technology reduced number of IT incidents by more than 50% Econocom provides better customer service by centralizing once-siloed analytics, improving SLA performance and significantly reducing the number of events TransUnion combines machine data from multiple applications to create an end-to-end transaction flow
Tags : predictive it, predictive it tools, predictive analytics for it, big data and predictive analytics
     Splunk
By: SmartLink Health     Published Date: Oct 25, 2018
EHR integration has never been a greater conundrum for clinical labs. On the one hand, it’s simply unaffordable. On the other, it’s quickly becoming a business requirement that will determine your lab’s long-term viability in an increasingly competitive market. Download this white paper and you’ll discover a new, affordable, and innovative front-end integration approach that can: • Reduce incomplete lab orders and associated labor costs • Improve customer satisfaction and “stickiness” in your accounts • Grow both new and existing customer revenue
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     SmartLink Health
By: Curalate     Published Date: Aug 02, 2017
People control their own consumer journeys. Consumers expect a borderless world in which they roam freely between a brand’s social media channels, email campaigns, blogs and e-commerce site, effortlessly buying things that catch their eye. It’s led to a sporadic, personalized shopping journey that frequently begins on digital touchpoints that weren’t built for commerce. That’s made it increasingly complex for brands hoping to meet customers’ needs and measure the results of their marketing strategies. At the center of this new customer-driven revolution is visual content. Images and videos play starring roles in the decisionmaking process, and provide consumers with a whole new level of inspiration and knowledge. Every picture and video clip is now the entrance to a digital storefront, meaning brands can use them to drive not only engagement but revenue.
Tags : visual commerce, personalized shopping, e-commerce, email campaigns, blog, media channel, branding
     Curalate
By: Red Hat     Published Date: Sep 25, 2014
Enterprises are increasingly adopting Linux as a secure, reliable and high-performing platform that lowers acquisition and operating costs while providing the agility needed to anticipate and react to changing business conditions. In particular, the Red Hat Enterprise Linux (RHEL) operating environment, which is based on the Linux open-source kernel, has become widely deployed by medium-sized and large businesses, by enterprises in their data centers, and in private and public cloud infrastructures. RHEL is distributed and supported by Red Hat Inc., the world’s largest provider of open-source software solutions, accounting for 74.7% of worldwide Linux operating system (OS) revenue. As a development and deployment platform, RHEL offers an efficient, scalable and robust operating environment with certified security and flexible deployment options in physical and virtualized environments.
Tags : enterprise solutions, open-source software, storage
     Red Hat
By: MarkLogic     Published Date: Jun 21, 2017
Remember Y2K – the IT “problem” that should have brought businesses to a screeching half? Despite the hype, the preparation led to widely documented business benefits and uncovered new opportunities that transformed organizations worldwide. Similarly in today’s highly regulated Financial Services industry, enabling GRC by integrating data from silos can be the driver for future business use cases like machine learning and anti-fraud detection services. GRC can be your catalyst for new opportunities. Listen in as our panel of financial services experts discuss the keys to reinventing your data strategy. We’ll cover: How to align your GRC strategy with a business transformation agenda How to ensure your organization’s approach to data management isn’t just a one-off solution, but a comprehensive one adaptable to changing regulations How to navigate the increasing regulatory demands for granular data security How to turn your compliance spend into new opportunities to earn revenue
Tags : banking, financial services, data management, silos, data strategy, transparency, data governance, regulation
     MarkLogic
By: ServiceNow     Published Date: May 21, 2015
Today, enterprises are increasingly dependent on business services delivered by their IT organizations. These services underpin almost every business function, ranging from manufacturing and supply chain through to customer service and online sales. Because of their critical nature, business services need to be highly available and responsive – any disruption has a major financial and customer impact. Download this study to learn more about ServiceNow’s ServiceWatch and how it can help your organization prevent outages that could lead to: • Lost revenue • Lost employee productivity • Lost customers
Tags : servicenow, applications, databases, cloud, virtualization
     ServiceNow
By: IBM     Published Date: May 26, 2017
Digital transformation initiatives and the need for innovation are causing enterprises to rethink their IT landscapes including business-to-business (B2B) integration. Modern B2B integration is critical for enabling enterprises to achieve goals like increasing revenue, speeding up time to market, and improving efficiencies because these outcomes are dependent on having a successful business network. B2B practitioners have two goals — enable critical business initiatives and control costs — and cloud-based B2B services have been successful in helping enterprises achieve both goals. IDC interviewed eight IBM clients to understand how their use of IBM Sterling B2B Integration Services, part of the IBM B2B Cloud Services portfolio, has impacted their operations and businesses. Download now to learn more!
Tags : digital transformation, b2b integration, ibm, ibm b2b cloud services
     IBM
By: IBM     Published Date: Jul 02, 2018
After several years of relentless hardware and software innovation, the mainframe is at an inflection point from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” The platform is transforming from a revenue-supporting machine into a revenue-generating machine and is increasingly playing a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require organizations to modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth and improving organizational operational efficiency.
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     IBM
By: SundaySky     Published Date: Mar 06, 2018
Saks’ personalized video advertising program with SundaySky consists of 15- and 30-second SmartVideo pre-roll ads, featuring highly relevant information, such as previously viewed items, product categories, brand messages and seasonal promotions, that correlate to the viewer’s historical browsing data. Within 30 days of the shopper’s last visit to Saks’ website, SundaySky finds the individual on a publisher site through a programmatic ad network, and serves him or her a Saks video ad filled with relevant information according to their behavior. The goal of the program was to maintain a $25 ROAS with more than $10 million in attributed revenue, measured by the brand’s advanced attribution system of record MarketShare.
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     SundaySky
By: TIBCO Software APAC     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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     TIBCO Software APAC
By: Cisco Umbrella EMEA     Published Date: Feb 06, 2019
Organization: Telecom Italia (TIM) Headquarters: Milan, Italy Users: 600,000 Objective: As Italy’s businesses grew increasingly vulnerable to the threat of ransomware, data breaches, and other malicious malware attacks, service provider TIM sought an innovative solution to effectively and efficiently protect the network and data of its business users. Solution: Cisco Umbrella for Service Providers (SPs) Impact: • Rolled out TIM Safe Web to more than 600,000 customers, with less than 1 in 10,000 customers opting out of the service • Provided TIM with a unique competitive differentiator • Created an incremental revenue stream for TIM
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     Cisco Umbrella EMEA
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