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By: SAS     Published Date: Jan 17, 2018
Consider the many ways that a customer encounters your brand – organic results on a search engine, display media campaigns, social media links, re-targeting on external sites, etc. One thing is certain – consumer journeys are far from linear. They can occur across multiple platforms, devices and browsers. The problem is that organizations are often constrained to channel-limiting decisions regarding their media investment allocations. Marketing attribution helps you analyze the impact and business value of company-generated marketing interactions to help make the best marketing investment decisions. The challenge is to interpret the massive volumes of customer data that continues to expand day by day.
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     SAS
By: SAS     Published Date: Jan 17, 2018
The digital marketplace presents new challenges for marketers, yet provides the perfect canvas for creating personalized, relevant communications and developing deep relationships with customers based on ongoing interactions. This paper explores what customer “moments of truth” mean, and how understanding those moments of truth along the customer journey enables marketers to deliver the personalized, real-time responses that customers crave. You’ll also learn best practices on how customer experience optimization and digital marketing optimization can help marketers capitalize on moments of truth.
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     SAS
By: Fiserv     Published Date: Jan 16, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: •Global payment initiatives •Open Banking standards •Artificial intelligence and machine learning •Consumer demand for real-time fraud prevention and detection
Tags : 2018 trends, aml trends, money laundering trends
     Fiserv
By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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     CrowdTwist
By: ePharma     Published Date: Jan 08, 2018
Patients and providers have begun to complain that the technologies of recent years that were promised to be faster, easier and cheaper, are actually slow, cumbersome and hindering the face-to-face interactions in health settings. So what comes next in repairing and maintaining this significant relationship, and how can digital health and medicines revolutionize for the better?
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     ePharma
By: Cisco     Published Date: Dec 27, 2017
The market for communications is shifting to one in which multi-modal interactions will become the norm. Voice, video, and messaging Communications and Collaboration will drive the future of this market. As messaging becomes a larger part of the Communications landscape, Mobile Collaboration is poised to take on a larger enterprise role, by way of shifting email to more of a confirmation tool. Moreover, the convergence of content types under UCC will be greatly enhanced by a categorized and dynamic ontology-driven knowledge framework that goes beyond search. Once the framework supports are in place, UCC will accelerate its momentum at an even greater rate than it already is today. This Research Note identifies the new elements of UCC and how enterprises can plan for the shift to multi-modal communications.
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     Cisco
By: SAP EMEA Global     Published Date: Dec 13, 2017
For manufacturers, this IDC white paper examines the current and future Internet of Things (IoT) imperative for the following discrete manufacturing industries: automotive, aerospace and defense, high tech, and industrial machinery. We highlight IoT-enabled scenarios — those possible both now and in an Industry 4.0 future with smart manufacturing. (IDC defines IoT as a network of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity.) These scenarios more tightly integrate “things” with other information, processes, and even value chains. Further, we demonstrate how companies in these industries leverage technology to create business value today and disruptive opportunities tomorrow.
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     SAP EMEA Global
By: Dell     Published Date: Dec 12, 2017
Selecting the best computing solutions within higher education can be a challenge with so many uses and options today. This use case guide takes into consideration higher education needs regarding form factor and key features. Take a look at this guide to learn how the computing choices made can facilitate the student learning environment whether in computer labs, in interactive learning spaces, or if learning takes place on the go via academic-related activities with digital signage located in the hallway. Read this paper today to find out the best desktop and display solutions to meet the needs of university and college students.
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     Dell
By: Dell     Published Date: Dec 12, 2017
Selecting the best computing solutions within K-12 education can be a challenge with so many uses and options available. This use case guide takes into consideration the specific needs within K-12 education environments. Whether seeking the best fit devices for STEM labs, looking to create interactive learning spaces, or fulfilling the design needs of today’s interactive classrooms, the uses are varied and there is not a one size fits all approach. Download this guide to learn how the computing choices made can facilitate the teaching and learning environments via the Dell™ OptiPlex™ family of devices. Learn which solutions are recommended for different use cases within the K-12 education world.
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     Dell
By: Fujitsu     Published Date: Dec 08, 2017
Join leading industry experts from Fujitsu, Salesforce and a special guest from Canon, as they share their expert insights on the future of Digital Enterprise and how manufacturing companies can accelerate their digital transformation journey. During this interactive discussion, they will: • Reveal how to identify and prioritize your critical issues; • Show how Canon Information & Imaging Solutions, is driving growth through an innovative outcome-based service model; • Demo a real-life digital transformation story; • Show how to see more, act fast, optimize, anticipate and power innovates your way to success. This webinar also features Fujitsu's unique digital transformation approach to help you understand where you are in your digital transformation journey and the actions you can take to accelerate it. Watch for this amazing webinar and a link will be sent to you via email.
Tags : fujitsu glovia, glovia enterprise planning software, digital transformation, fujitsu webinar
     Fujitsu
By: AON     Published Date: Dec 07, 2017
With all the complexities of the U.S. health care system, people consuming health care services continue to find it challenging to navigate. That’s why, for the fifth year, Aon Hewitt is pleased to partner with the National Business Group on Health (The Business Group) and The Futures Company to conduct the Consumer Health Mindset Study. The study explores the health attitudes, motivators, and preferences of consumers across the U.S.— particularly employees and their dependents as they interact with their employer-sponsored health plans, wellness programs, and the broader health landscape. Along with our findings about the consumer health mindset, we recommend practical actions you can take to meet consumers where they are and guide them in navigating health care more effectively.
Tags : health care services, aon hewitt, consumer health mindset, health attitudes, national business group, the futures company
     AON
By: Lookout     Published Date: Dec 07, 2017
How to think about the risk to data from the mobile ecosystem Mobile devices, even those that are corporate owned, are personal. Your CEO uses the same smartphone to send confidential emails, snap family photos, inspect customer records, get directions to meetings, and scrutinize financial reports. Every employee in your organization does the same thing. Your organization's critical data is constantly being accessed by mobile devices, and once it leaves the network you have no visibility into where it goes, and little or no ability to enforce your security policy to protect it. Your organization’s sensitive data has made the mobile ecosystem the new frontier for a wide spectrum of risk that every CISO must now understand. Take a deep dive into all twelve elements of the Mobile Risk Matrix in the interactive table below.
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     Lookout
By: Oracle Dyn     Published Date: Dec 06, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System (DNS) is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct website when entering a URL. DNS mappings are maintained in special-purpose servers called DNS nameservers. When a user enters your company’s URL, a DNS query is routed to a DNS nameserver containing the address mappings for your company’s internet domain.
Tags : traffic, dns, internet, visibility, programming, interfaces, optimization, routing
     Oracle Dyn
By: FICO     Published Date: Dec 04, 2017
In an era where Big Data decisions demand high-powered tools, organizations everywhere are still mired in complex spreadsheets that limit the speed and precision of their critical customer interactions. Read this fact sheet to learn how you can evolve beyond what spreadsheets alone can achieve: • Allow business users to easily create and compare “what if” scenarios, interact with compelling visualizations, and challenge, improve and build trust with stakeholders and collaborators • Rapidly deploy new optimization features and applications practically at the speed of thought – without leaning on IT – while leveraging existing investments in other analytic tools (such as R, SAS, MATLAB, and even Excel) Download Now
Tags : fico, optimization, modeler, industry, analytic, tool, business, solutions
     FICO
By: Sage People     Published Date: Dec 04, 2017
What is People Science? With People Science, organisations can finally use people data to understand how and why the workforce behaves the way it does. Once they have an insight into how their people interact with their environment and how that affects systems and performance, they can go about making better people decisions.
Tags : analytics, workforce, data, sources, record, organisation
     Sage People
By: Oracle     Published Date: Nov 30, 2017
Every user’s first interaction with your website begins with a series of DNS queries. The Domain Name System (DNS) is a distributed internet database that maps human-readable names to IP addresses, ensuring users reach the correct website when entering a URL. DNS mappings are maintained in special-purpose servers called DNS nameservers. When a user enters your company’s URL, a DNS query is routed to a DNS nameserver containing the address mappings for your company’s internet domain.
Tags : traffic, dns, internet, visibility, programming, interfaces, optimization, routing
     Oracle
By: Oracle OMC     Published Date: Nov 30, 2017
Oracle Marketing Cloud is an all-in-one solution that helps retail marketers develop direct relationships with customers through seamlessly orchestrated cross-channel digital experiences—online and offline—that facilitate and strengthen customer interactions across a constantly growing list of digital touchpoints. The result is consistent, relevant, and contextual cross channel experiences efficiently orchestrated to customers wherever they are.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Successful email marketing, demand generation, and lead management processes hinge on a modern strategy closely aligned to buyer needs and expectations across all phases of the buying process. Using a wide spectrum of digital channels, today’s buyers employ an extensive network of tools and resources to make the most informed purchase decisions. The Modern Marketing era is driven by the self-educated buyer who marketers must engage to achieve a relevant, targeted, and value-based customer experience. Marketers are increasingly enhancing their understanding of how data can fuel the delivery of meaningful interactions. This access to vast sources of information that marketers are applying to execute and achieve more refined marketing simply can’t be gleaned manually.
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Your marketing budget and sales staff provide a finite set of parameters around how your business creates revenue. You need a way to get the most out of them while delivering on the brand promise and experience your customers expect. Enter Account-Based Marketing (ABM), the truest way to align your sales organization and marketing operations to drive holistic account interactions that yield higher returns. It’s the next generation of B2B marketing automation. According to Demandbase, “ABM is the process of identifying the companies most likely to buy, and then marketing to them. B2B companies understandably want to focus their marketing dollars on accounts with the highest potential to deliver sustainable revenue.”
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     Oracle OMC
By: Oracle OMC     Published Date: Nov 30, 2017
Today’s consumers are demanding: they have become more unforgiving of a poor customer experience and expect interactions on their desktop and mobile devices to be responsive, intuitive, and easy to use. Marketers understand that delivering the most relevant experience is the key to gaining continued satisfaction and loyalty from their digital consumers. Oftentimes, however, when it comes to marketing to consumers there are two dynamics. On one hand you have what consumers say they want out of a customer experience. On the other hand, there is what they actually receive. What they want are experiences that are personalized, contextually relevant, and consistent— regardless of online or offline channel or lifecycle stage. What they too often get, however, are experiences that are disconnected, not contextually relevant, and inconsistent across channels and lifecycle stages.
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     Oracle OMC
By: ChannelAdvisor     Published Date: Nov 29, 2017
"More than $1 million of e-commerce revenue is generated every 30 seconds, as millions of consumers purchase billions of products online. And these days, shopping is getting social. People aren’t just engaging on social media sites, but buying through them, too. As constant changes to mobile technology and e-commerce tools continue to reshape how consumers interact with brands and retailers, social commerce is here to stay. This white paper serves to help brands and retailers understand the state of social commerce today and its implications for connecting to customers, optimizing e-commerce operations and growing sales channels."
Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, social commerce, social media
     ChannelAdvisor
By: SAP     Published Date: Nov 22, 2017
To keep up with sweeping global economic and societal changes, public services organizations are undergoing significant technology-driven transformation. Aging populations, rapid urbanization, political instability, concerns about sustainability and resiliency, and changing worker and resident expectations are driving public services organizations to radically improve operations and service delivery. At the core of this transformation is the ability to collect and process vast amounts of data to help to improve outcomes and services. One way to generate this data is through the Internet of Things (IoT) — which IDC defines as a network of networks of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity. The IoT is a transformational technology that can reshape the public sector, enabling improved outcomes and new services such as remote patient monitoring, advanced traffic solutions and predictive policing.
Tags : global, economic, societal, technology, driven, transformation, political
     SAP
By: SAP     Published Date: Nov 22, 2017
Consumer industries are facing once in a lifetime changes in the way they engage and interact with their customers and consumers. Whether consumer products, retail, or wholesale, there are two broadly unifying trends. First, consumers have both heightened influence and increased expectations. Second, several largely untapped digital technologies have the potential to enable new capabilities to better satisfy customer needs. For the key consumer industries of agribusiness, consumer products, life sciences, retail, and wholesale, the Internet of Things (IoT) will enable many new opportunities. These industries have a shared goal and challenge: to be able to create and offer engaging end consumer and/or customer experiences at scale. Part of the way that companies will achieve this goal and respond to this challenge is by developing digital transformation (DX) strategies. Such strategies enable new and potentially disruptive capabilities with a broad range of technologies.
Tags : consumer, industries, interactions, customers, products, retails, wholesale, influence
     SAP
By: IBM APAC     Published Date: Nov 22, 2017
Using IBM Watson’s cognitive capabilities, companies can quickly differentiate their customer service quality by being more pro active and responsive to customer needs. Simply put, chatbots and virtual agents are the future of customer interactions. Building apps from scratch that incorporate natural language processing, speech to text recognition, visual recognition, analytics, and artificial intelligence requires broad expertise in these disciplines, large staffs, and a huge financial commitment. Making use of IBM Watson cognitive services brings these capabilities in-house quickly and without the capital investment that would be needed to develop the technologies within an organization.
Tags : decision making, deeper data, insights, cognitive, analytics, ibm, watson, virtual agents
     IBM APAC
By: DocuSign UK     Published Date: Nov 16, 2017
"Industry experts predict that successful businesses will soon become 100% digital for all transactions. The challenge is how to “go digital” in the right ways. For many companies, it will be an incremental journey. The HR world is changing quickly—global candidates are tech-savvy and are relying on mobile-enabled interactions. Now more than ever, HR teams are looking to improve the onboarding experience, increase employee satisfaction, and focus HR staff away from mundane tasks. This best practices paper outlines seven important ways that HR teams can make meaningful progress in their digital transformations." .
Tags : professionals, team, digital, transformations, technology, optimization
     DocuSign UK
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