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By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Today’s consumers are more demanding than ever before. They want experiences that are personalized, relevant, and consistent—whether they’re interacting with your company online, in-store, or on the phone. Oh, and they want only positive experiences. Poor customer service is unacceptable across any channel, including the often-overlooked mobile device. Download this brief to learn how you can deliver the most meaningful, positive, and consistent customer experiences across all channels that enhance loyalty and deliver results.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
A recent Argyle survey found that nearly 60% of marketing organizations currently use some form of Account-Based Marketing (ABM), while 28% plan to use it in the near future. This shows the rising importance of ABM in the marketing mix. However, ABM does have its challenges. Almost 30% of the same respondents claimed that maintaining personalized, but consistent interactions with prospects was the most prominent challenge in ABM. For more insight on how marketing executives are optimizing ABM, download this survey.
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     Oracle Marketing Cloud
By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
Modern Marketers know their customers expect experiences that will blow their minds. Customers are tech savvy, on the move, and want to interact with your brand on their terms. This means wherever, whenever, and however they want. It’s the job of today’s marketers to deliver cross-channel experiences that are personalized, relevant, and timely. When you engage your customers on their terms you create the long-lasting relationships that your business and brand need to drive loyalty and advocacy. Here’s the good news. It’s now possible thanks to the boom of marketing technology solutions. In the last five years the amount of marketing technology options has skyrocketed from just 150 solutions to more than 4,000. This can only mean one thing: marketing technology is here, rapidly being adopted, and proving its value every day.
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     Oracle Marketing Cloud
By: Sprinklr     Published Date: Sep 28, 2017
Three billion people are connected and empowered like never before. Consumers don’t just consume. They push. They pull. Doing so with equal and forceful power. This means an advocate can draw draw thousands toward you. Conversely, a detractor can repel others from getting close to you. How these individuals choose to apply that force is a direct result of one thing: their experience. A feeling that’s shaped by each interaction with your brand.
Tags : customer service, customer relationships, customer experience, customer retention, voice of the customer, social customer service, customer journey
     Sprinklr
By: Microsoft Office 365     Published Date: Sep 26, 2017
When was the last time you went more than a few hours into your workday without interacting with someone at your company? If you’re like the majority of the workforce, limited interactions are a rarity and collaboration is ongoing.
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     Microsoft Office 365
By: IBM APAC     Published Date: Sep 25, 2017
As technology has progressed companies have always taken advantage of it to evolve how they engage with their customers. But today, something different, more fundamental is happening. How shoppers and buyers want to interact and transact with companies is changing dramatically, driven by the fusion of physical and digital channels.
Tags : technology efficiency, market dynamics, data privacy, data security, device management, platform management, enterprise management
     IBM APAC
By: CA Technologies     Published Date: Sep 25, 2017
This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data.
Tags : integration, developers, open enterprise, api, business, ca technologies
     CA Technologies
By: AppDynamics     Published Date: Sep 21, 2017
Azure has been through many rounds of changes that have significantly affected the ways in which .NET and other developers interact with the platform.
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     AppDynamics
By: AppDynamics     Published Date: Sep 20, 2017
Azure has been through many rounds of changes that have significantly affected the ways in which .NET and other developers interact with the platform. The shift in strategy has been rocky at times. In 2011, technology reviewers described Microsoft Azure as a confusing platform with a difficult to use web-based interface and incomprehensible documentation. Since then, the teams working on the platform have gradually improved it, resulting in a much more user-friendly platform that offers a well-organized array of services.
Tags : mobile developers, microsoft azure, xamarin, it operations, developer market, container
     AppDynamics
By: Dell     Published Date: Sep 18, 2017
The workplace is changing and the one-size-fits-all approach to technology is changing along with it. As a result, your organization may need to rethink how to keep productivity high, promote collaboration, delight employees with the latest devices all while keeping IT within budget. This interactive eGuide will be your one-stop resource to understand all the new innovation available in Dell’s latest notebooks, desktops, 2-in-1s and ecosystem that can keep your organization future-ready. Access the eGuide from Dell and you will learn: • How the workplace and workforce is changing • What tools and solutions help IT go from maintenance to innovation • How innovation is changing notebooks, 2-in-1s, desktops and workstations • The latest Windows 10 features employees will be talking about • What you need to keep endpoints and data secure
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     Dell
By: Adobe     Published Date: Sep 12, 2017
With all the devices and channels out there, it’s harder than ever for companies to maintain a consistent brand experience. There are more ways for customers to connect with companies than ever before. And they expect each and every interaction to feel connected, cohesive, and personal. For marketers to connect the dots for customers, they need to fully understand the customer journey.
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     Adobe
By: Adobe     Published Date: Sep 12, 2017
Read the Forrester Wave: Real-Time Interaction Management to see why Adobe is a leader. Forrester states, "Adobe bridges the martech/adtech gap with channel-focused RTIM."
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     Adobe
By: Akamai Technologies     Published Date: Sep 11, 2017
How safe is your customer's sensitive data? Is your organization protected from credential stuffing? Take Akamai's interactive security quiz and discover more about credential stuffing and how to protect your business.
Tags : customer security, credential protection, akamai
     Akamai Technologies
By: IBM     Published Date: Sep 11, 2017
There's a new wave of work automation now starting to impact businesses. Yes, partly this is enabled by Machine Learning technologies and techniques: but there's more to it. The new wave of automation brings advances in interaction, insights and integration. This report lays out the landscape.
Tags : work automation, machine learning, integration, interaction, automation
     IBM
By: Entelo     Published Date: Sep 06, 2017
Today's tech candidates are actively interacting and sharing their work on different websites, networks, and forums. As more of these channels surface, recruiters have the advantage to connect with more people in real-time, build a community based on shared interests, and to develop their employer identity among candidates. This webinar will cover recruiting on Slack, Reddit, AngelList, and Meetup – a communication tool, aggregated news site and forum, Q&A social network, startup platform, and online portal for interest groups. Michelle Lusen, senior corporate recruiter at Slack, will join us for the webinar to share her best practices for connecting with candidates. In this webinar, you'll learn: How to establish rapport and develop a Slack community of candidates using private and public communication channels Where to look on Reddit and AngelList to find people most interested in hearing about your open role Tactics to identify and engage with domain experts on Meetup How to navi
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     Entelo
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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     Google Analytics 360 Suite
By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment and r
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     Google Analytics 360 Suite
By: IBM APAC     Published Date: Aug 25, 2017
Digital technologies have altered how people and businesses interact. Digital forces have created unprecedented levels of industry dislocation and are fundamentally changing business economics. To succeed in this disruptive environment,organizations will need to offer compelling new experiences, establish new focus, build new expertise and devise new ways of working. Business leaders will face a stark choice: Either digitally reinvent their enterprises, or watch as their businesses decompose around them. Successful Digital Reinvention will involve a fundamental reimagining of how an organization operates and how it engages with its environment.
Tags : technology factors, market factors, macroeconomic, technological disruption, regulatory concerns, socioeconomic factors
     IBM APAC
By: Datastax     Published Date: Aug 23, 2017
The world today is interacting at every level - consumers, business customers and employees - through cloud applications, and these cloud applications are transforming customer experiences. So what is a cloud application? Any application that has many geographically distributed endpoints (e.g. browsers, mobile devices or machines) should be considered a cloud application and treated accordingly.
Tags : datastax, technology, customer experience, cloud
     Datastax
By: CA Technologies     Published Date: Aug 22, 2017
Today, digital is everywhere—cloud, mobile, social and the Internet of Things are changing the way we all work and play. This rapidly evolving digital world is also redefining the relationship between your business and your customers, who now expect a convenient, interactive experience from their preferred brands. Security is also a concern. Risk is rising, as both the enterprise and its customers exchange a growing amount of sensitive data.
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     CA Technologies
By: CA Technologies     Published Date: Aug 22, 2017
While some are still adjusting to the idea, you’re well aware that we’re living in an application economy. For the uninformed, an application economy is where everything is driven by a connected, mobile, application-based world where your customers are far more likely to experience your brand and interact with your enterprise through a software application than a live person. But, beyond the benefits, each day you’re feeling the pressure it exerts on your budget, resources and network. You’ve seen this wave swell on the horizon, and now it’s arrived: executives are enthusiastic and asking about strategies, and line-of-business leaders are requesting faster dev times and more complex projects. Staking out your place as a leader in this new landscape will require you to develop and deliver high-impact applications faster than ever before.
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     CA Technologies
By: Zendesk     Published Date: Aug 22, 2017
Happy customer support agents will not only provide a better customer experience but stay with your organization longer. This article focuses on how to improve the way your business interacts with support agents.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
     Zendesk
By: Zendesk     Published Date: Aug 22, 2017
If you provide a negative experience to a customer, not only are they more likely to tell their friends and colleagues, they may abandon you for a competitor. This article focuses on how to improve the way customers interact with your business.
Tags : customer support software, customer service tool, customer relationship, multichannel support tool, customer support vendor evaluation, knowledge base management, help desk software, help desk portal
     Zendesk
By: Epicor     Published Date: Aug 18, 2017
As a manufacturer, you know the industry is changing. You’re expected to produce more, work faster and leaner, and find ways to make new products like those comprising the Internet of Things (IoT). Customer and employee expectations are also changing rapidly because our experiences as consumers shape our demands for business. As many factory employees are approaching retirement, a new generation is joining the workforce—a generation that wants the business systems they interact with to be as intuitive as those they use in all other areas of their life. A new report from Aberdeen explores today’s manufacturing landscape and outlines how the latest enterprise resource planning (ERP) software forms a foundation that can support Industry 4.0 for smaller manufacturers looking to grow.
Tags : industry 4.0, erp software, enterprise resource planning software, epicor erp
     Epicor
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