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internet enabled devices

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By: Lazar_Rocket Fuel     Published Date: May 05, 2016
As the number of devices multiplies at a rate that far outpaces growth in the number of actual consumers, marketers must now realize that they have to market to people, not devices. The question is: how do you do that in the most tech-savvy and cost-effective way possible? Letís take a step-by-step approach to that challenge.
Tags : rocketfuel, internet of things, iot, devices, marketing, fragmented marketing, internet enabled devices, emerging marketing
     Lazar_Rocket Fuel
By: Quocirca     Published Date: Jan 13, 2009
Given today’s economic climate, businesses are, more than ever, looking to create additional value through the reduction of risk and by saving costs. For many, the economic downturn is seen as the best time to optimise the infrastructure that they already have in place, to look at ways to trim unnecessary expenditure and to use existing resources more effectively. As organisations are increasingly reliant on data networks that encompass an ever-growing range and number of internet protocol (IP) enabled devices and applications, they need to more effectively administer and manage these assets—they can no longer take the management of their IP networks for granted.
Tags : quocirca, ipam, dynamic host configuration protocol, domain name system, radio frequency identification, voice over ip
     Quocirca
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