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internet marketing

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By: AppNexus     Published Date: Apr 04, 2017
Email marketing is one of digital media’s most effective channels. Inside the inbox, marketers can capture the consumer’s undivided attention in a uniquely intimate environment, creating a perfect opportunity for meaningful brand engagement and driving new purchase transactions. However, with open rates for even the most effective brands hovering around 25%, there is huge opportunity for marketers to reach their customers with impactful formats on the open internet to successfully engage them across the marketing funnel. Download the free eBook “Beyond The Inbox: How To Transform Your Email Marketing Platform Into An Omnichannel Solution” to learn: • How to rapidly build an omni-channel solution for your clients • How AppNexus can help your platform reach your marketer’s customers most cost-effectively • How AppNexus ensures complete security for your client’s CRM data assets ?
Tags : appnexus, email marketing, omni-channel, crm data, branding, marketing, brand engagement, customer engagement
     AppNexus
By: Bazaarvoice     Published Date: Oct 15, 2012
By 2017, Millennials - currently in their mid-teens to mid-30s - will have more spending power than any generation. And they're the proxy for all consumers, so capturing them helps you capture everyone else, too.
Tags : bazaar voice, social media, marketing, mobile marketing, internet marketing, consumer input, consumer behavior, social media marketing
     Bazaarvoice
By: blueconic     Published Date: Oct 14, 2014
Download this whitepaper to learn how your enterprise can leverage a powerful new technology to learn about each prospect from the first click on a website or ‘Like’ on a social media page.
Tags : blueconic, marketing, customer engagement, social media marketing, internet marketing, consumer behavior, market research, crm
     blueconic
By: Datastax     Published Date: May 15, 2017
Companies are in a race to set themselves apart from the competition in a meaningful way. Pre-Internet and pre-cloud, beating the competition meant out-advertising them, out-spending them, out-maneuvering them, or getting to a certain demographic before they did. Today – it means using data to connect with the customer on a meaningful level. Connection breeds loyalty, which breeds recurring revenue. A huge marketing or advertising budget won’t help you much if you’re not able to connect with your customer IN THE MOMENT – to capitalize on what the customer is doing right now.
Tags : datastax, data, data management, cloud
     Datastax
By: Monotype     Published Date: Aug 24, 2016
The world of digital advertising is changing—HTML5 has replaced Flash as the industry standard for digital ads. Find out how this change benefits your workflow, branding, and—most importantly—your customers. In this eBook, you’ll learn what HTML5 is and how it differs from Flash, how you can use HTML5 to make better ads, and why you need to get on board with HTML5 now.
Tags : digital advertising, html5, flash, monotype, web fonts, internet marketing, targeting, branding
     Monotype
By: Facebook     Published Date: Mar 07, 2012
This report provides early insights from Nielsen's BrandLift product which analyzed survey data from more than 800,000 Facebook users in response to more than 125 Facebook ad campaigns from 70 brand advertisers.
Tags : marketing, social media, emerging marketing, internet marketing, digital marketing, interactive marketing, web analytics, business intelligence
     Facebook
By: Wildfire Interactive     Published Date: Jul 16, 2012
Given that Facebook alone has nearly a billion users, the possibilities are too significant to ignore. But how do you tap into the full potential? Our best practices ROI report focuses on 6 social marketing success stories from 5 different industries-each demonstrating a significant positive ROI for the featured brand.
Tags : social media, internet marketing, roi, higher roi, grow, engage, branding, monetize
     Wildfire Interactive
By: Sailthru     Published Date: Aug 15, 2016
Download this guide to discover how to find a partner that moves beyond antiquated batch-and-blast methodologies to impact: -Customer retention rates and revenue -Personalization sophistication -Cross-channel marketing capabilities -Effective reporting, impactful data and predictive analytics Who should download: -Internet Retailer Top 1,000 Digital Marketing executives -Directors of CRM and Ecomme
Tags : sailthru, retail, rfp, request for proposal, marketing, internet retailer, top 1000, internet marketing
     Sailthru
By: Monotype     Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
Tags : digital design, monotype, design, creative, web fonts, internet marketing, branding, user experience
     Monotype
By: Balihoo     Published Date: Dec 15, 2011
This paper explores the local-level marketing challenges companies face and serves as a guide for national brands who are interested in creating and implementing local websites. Includes a worksheet for determining your brands local presence.
Tags : marketing automation, local marketing automation, local web, branding, channel marketing, marketing roi, digital media, daily deals
     Balihoo
By: Balihoo     Published Date: Feb 03, 2012
This paper shares tips for ensuring local websites allow your brand and its local resellers to be "found" at the local search level, deliver the right content to the right audience, and provide measurable marketing ROI.
Tags : balihoo, marketing, local websites, marketing roi, local search, internet marketing, branding, interactive marketing
     Balihoo
By: Ensighten     Published Date: Jul 25, 2012
This video will teach you how tag management systems increase ROI from 3rd party tags, improve analytics and customer satisfaction.
Tags : web analytics, ensighten, marketing, tag management, tag marketing, internet marketing, insighten, universal tag
     Ensighten
By: Oracle     Published Date: Dec 13, 2011
In this white paper, Internet.com explores how businesses can leverage the latest integrated sales and marketing solutions improve the effectiveness of both teams in an increasingly challenging environment.
Tags : 3-5542285808, crm solutions/software, customer experience/engagement
     Oracle
By: Limelight Networks     Published Date: Apr 03, 2012
Learn how decreasing the time it takes to interact with your website increases engagement, response, and conversion. In this report, learn: *Why slow page-loading sabotages your marketing *Proven ways to improve performance *How to boost speed across mobile devices
Tags : limelight, marketing, webpage, internet, digital marketing, webpage speed, internet connection, interactive marketing
     Limelight Networks
By: Adobe Social     Published Date: May 22, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe Social
By: Adobe     Published Date: Jun 11, 2012
One size does not fit all-especially when it comes to your global Facebook page. But how can you create a social presence that connects with customers worldwide? Download our newest whitepaper to find out.
Tags : adobe, social, social media, facebook, social content, emerging marketing, market research, internet
     Adobe
By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Tags : online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media
     Hubspot
By: MoreVisibility     Published Date: Jun 19, 2012
For a limited time, we'll review and critique your site, giving you SEO tips and suggestions...and best of all, it's FREE!
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: MoreVisibility     Published Date: Jun 20, 2012
Already set-up your Google Analytics account but not sure if it was done accurately? We can help!
Tags : morevisibility, social media, google, internet marketing, emerging marketing, marketing tools, marketing campaigns, interactive marketing
     MoreVisibility
By: IBM Unica     Published Date: Feb 09, 2012
With the explosion of social networks, mobile devices, and micro sites, marketing executives are challenged to gain a truly integrated view of customer behavior across the range of established and emerging channels.
Tags : forbes, marketing, customer satisfaction, roi, cmo, marketing solutions, marketing budgets, online marketing
     IBM Unica
By: Adobe     Published Date: Apr 17, 2014
Social media is more than friends and likes, tweets and followers, pins and mentions. According to the Q4 2013 Adobe Digital Index Social Intelligence Report, it’s time for marketers to take social advertising seriously. With higher click-through rates and lower prices, the pressure is on to bring social into your overall media mix. Adobe can help manage, forecast, and optimize all your ads.
Tags : adobe, social intelligence, social media, social media marketing, social advertising, click through rate, ctr, digital marketing
     Adobe
By: Mindtree     Published Date: Feb 10, 2016
Digital transformation requires a strong digital foundation for offering personalization. Consider how you want to engage and retain customers, generate more revenue or transform operations.
Tags : personalized marketing, personalization strategy, personalization trends, personalization solutions, personalization best practices, digital marketing strategy, digital marketing solutions, digital marketing trends
     Mindtree
By: Janrain, Inc.     Published Date: Apr 25, 2012
It has been well documented that just having a Facebook page or sending the occasional tweet are not enough to have a significant, sustainable impact on business results. The good news is that there are multiple ways to take advantage of the social media space, and one of the most effective places to start is actually from your own website.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
A comprehensive user management platform provides the essential tools for improving acquisition, creating engagement and building intelligence. Use this guide when evaluating prospective vendors to select the right user management platform partner.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
By: Janrain, Inc.     Published Date: Apr 25, 2012
Do you make customers register an account in order to leave comments on your site, access information or make a purchase? You could be driving them away. Download the research report and discover the preferred alternative for 77% of consumers.
Tags : janrain, marketing, social media, emerging marketing, internet marketing, website, social networks, interactive
     Janrain, Inc.
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