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By: Invoca     Published Date: Jan 21, 2014
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind? In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Tags : b2b marketing automation, marketing automation, customer lifecycle, b2b buyers, b2b technology buyers, inbound calls, crm solutions/software, customer experience/engagement
     Invoca
By: IBM     Published Date: Mar 31, 2016
"Is ‘Integration’ becoming a barrier to cloud adoption and preventing you from getting there fast? With Cloud adoption gaining momentum, the diversity as well as complexity of cloud integration use cases is on the rise. The right integration strategy is the single most important determinant of success. IBM’s leading cloud integration offering—IBM Cast Iron—is constantly evolving to address the changing cloud landscape. Cast Iron has been an integration platform of choice for enterprises of all sizes, across different industry verticals. Its simple configuration-based ‘no coding’ approach and extensive pre-built connectors and templates make it suitable for emerging bi-modal IT teams. Cast Iron supports the complete spectrum of Cloud Integration use cases—from data migration to bi-directional sync, from API centric invocation style to eventbased integrations. Join us to learn the newer platform features and enhancements and how IBM Cast Iron can help you embrace cloud, paving the way fo
Tags : ibm, cloud integration, websphere, integration, ibm cast iron, middleware
     IBM
By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
Tags : invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
     Invoca
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