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By: Apptio     Published Date: Oct 09, 2019
"Optimization. Rationalization. Cost-Recovery. All buzzwords for a simple concept: how do technology leaders ensure that every dollar spent is directed towards business value? In this eBook, we walk you through the four ways to optimize your IT costs and offer up prescriptive questions to make your analysis crisp and your conclusions actionable. Learn more about these four ways to optimize technology costs, including: - Scrutinize to close financial loopholes - Economize to eliminate waste - Rationalize to avoid duplication - Commercialize to curb demand"
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     Apptio
By: Apptio     Published Date: Oct 10, 2019
"Optimization. Rationalization. Cost-Recovery. All buzzwords for a simple concept: how do technology leaders ensure that every dollar spent is directed towards business value? In this eBook, we walk you through the four ways to optimize your IT costs and offer up prescriptive questions to make your analysis crisp and your conclusions actionable. Learn more about these four ways to optimize technology costs, including: - Scrutinize to close financial loopholes - Economize to eliminate waste - Rationalize to avoid duplication - Commercialize to curb demand"
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     Apptio
By: Engagio     Published Date: Oct 13, 2017
The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals. As you’ll see, ABM is not a magic wand. Instead, it’s a powerful combination of people, process and technology that, deployed intelligently, will out-perform every other demand generation initiative in your company.
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     Engagio
By: Adobe     Published Date: May 13, 2015
Forbes and Forrester conducted a joint survey of 303 marketing and IT leaders that assesses the maturity of marketing and IT partnerships and how those relationships have evolved since our first version of this study in 2011. The results show some progress in taking action on items that require joint attention,but the devil is in the details, particularly around leadership and domain expertise.
Tags : cmo and cio relationship, marketing technology in practice, marketing partnerships survey, marketing collaboration, content management systems, marketing software, crm & customer care, marketing research
     Adobe
By: Selligent Marketing Cloud     Published Date: Mar 07, 2018
Context can make or break the communication – and, ultimately, the relationship – between a consumer and a brand. Today’s consumers expect relevant communications that speak directly to their needs in the moment. We have the technology today to deliver such messages – but there are significant barriers to developing relevant, contextual programs of this kind. Some of the development challenges represent new versions of old challenges. Take data as an example: it has always been hard to harness data from different sources and to leverage insights in real time. But today, there are additional opportunities – if not expectations – for marketers to use contextual data to better reach and engage customers through the optimal channel(s).
Tags : data driven marketing, contextual marketing, cmo, omnichannel, multichannel, automation, loyalty, crm
     Selligent Marketing Cloud
By: ProofSpace     Published Date: Aug 08, 2007
Digital signatures aren't enough. This paper posits that data integrity needs to be redefined within the context of a time-sensitive mechanism.
Tags : proofspace, proofmark, signing key vulnerability, trustworthy time, authenticated time stamps, time existence of data, electronic postmark, time stamp
     ProofSpace
By: Bluecore     Published Date: May 07, 2019
Personalization runs through every retail interaction, and it has the potential to make or break consumers’ relationship with your brand. But we don’t need to tell you about the importance of personalization. What we do need to talk about is how to get it right. And why email is the best place to start. Creating a personalized experience in the league of retail pacesetters like Stitch Fix and Sephora is all about bringing together an intimate knowledge of both your customers and your products. This eBook explores what it takes to make that happen, including how to parness product data for retail personalization, what truly relevant experiences look like and how to remove common technology roadblocks to achieving retail relevance.
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     Bluecore
By: Oracle     Published Date: Apr 16, 2018
Is a guide for financial services providers to building enduring customer relationships through technology
Tags : engaged, financial, services, customer, experiences
     Oracle
By: Oracle     Published Date: Oct 26, 2018
A guide for financial services providers to building enduring customer relationships through technology
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     Oracle
By: Oracle     Published Date: Mar 18, 2019
Today’s customers, from across many generations and wealth levels, are hyperconnected. This digibook is a guide for financial services providers to building enduring customer relationships through technology.
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     Oracle
By: Global Payments     Published Date: May 02, 2019
In just a few decades we've gone from face-to-face, catalog and phone omnichannel: endless retail/multiple ways to buy and receive goods. That change has expolded sales.  Download this interesting Infographic to see more.
Tags : ecommerce, secure buying, global payments, automatic payments, online shopping, luxury goods, retail, wechat pay
     Global Payments
By: BlackLine     Published Date: Aug 06, 2018
The capacity to be anticipatory (aware, predictive and adaptive) of emerging technology and trends in business, demographics, and the social environment impacting your organization and industry. It is crucial to be #FutureReady
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     BlackLine
By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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     Adobe
By: Polycom     Published Date: Dec 18, 2014
In Forrester’s 24-criteria evaluation of videoconferencing infrastructure and cloud services vendors, we identified the 10 most significant OEMs — Acano, AGT, Avaya, Blue Jeans Network, Cisco Systems, Lifesize, Pexip, Polycom, Videxio, and Vidyo — in the category and researched, analyzed, and scored them. This report details our findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help technology managers select the right videoconferencing infrastructure or service for their environment.
Tags : forrester, vmr, cloud-computing, scalability, interoperability
     Polycom
By: MuleSoft     Published Date: Jan 16, 2018
The world of retail is changing dramatically. Retailers used to have anonymous, transactional relationships with their customers; but now both retailers and customers want a deeper relationship. The retailers that win today are the ones that use technology to build those personal customer experiences and transform their digital retail experience. However, it isn’t always easy to implement new solutions with existing systems. Read this eBook to discover: Why existing approaches are not sufficient for the pace of digital transformation that retail demands How to drive technology change in your organization, creating a greater capability to innovate and transforming the digital retail experience for your customers How to adopt an API-led approach to integration that packages underlying connectivity and orchestration services as easily discoverable and reusable building blocks
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     MuleSoft
By: Group M_IBM Q3'19     Published Date: Aug 05, 2019
The possibilities for the machine-augmented future are endless — but while artificial intelligence has become ubiquitous in the commercial world, its adoption in government has been slow. This toolkit will help agencies identify the necessary steps to embark on an AI journey — and provide tips for government innovators to easily progress from crawling and walking to the running stage with the technology.
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     Group M_IBM Q3'19
By: VMware/Intel Server Refresh and Cost Savings     Published Date: Oct 23, 2007
Today's use of virtualization technology allows IT professionals to automatically manage the resources of the physical server to efficiently support multiple operating systems, each supporting different applications. This IDC Technology Assessment presents IDC's view of how virtualization technologies are impacting and will continue to impact operating environments and the operating environment market near- and long-term.
Tags : vmware, operating environments, virtualization, x86, server virtualization, data center, fc san, fibre
     VMware/Intel Server Refresh and Cost Savings
By: SAP EMEA Global     Published Date: Dec 13, 2017
For manufacturers, this IDC white paper examines the current and future Internet of Things (IoT) imperative for the following discrete manufacturing industries: automotive, aerospace and defense, high tech, and industrial machinery. We highlight IoT-enabled scenarios — those possible both now and in an Industry 4.0 future with smart manufacturing. (IDC defines IoT as a network of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity.) These scenarios more tightly integrate “things” with other information, processes, and even value chains. Further, we demonstrate how companies in these industries leverage technology to create business value today and disruptive opportunities tomorrow.
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     SAP EMEA Global
By: SAP     Published Date: Nov 22, 2017
To keep up with sweeping global economic and societal changes, public services organizations are undergoing significant technology-driven transformation. Aging populations, rapid urbanization, political instability, concerns about sustainability and resiliency, and changing worker and resident expectations are driving public services organizations to radically improve operations and service delivery. At the core of this transformation is the ability to collect and process vast amounts of data to help to improve outcomes and services. One way to generate this data is through the Internet of Things (IoT) — which IDC defines as a network of networks of uniquely identifiable endpoints or “things” that communicate without human interaction using IP connectivity. The IoT is a transformational technology that can reshape the public sector, enabling improved outcomes and new services such as remote patient monitoring, advanced traffic solutions and predictive policing.
Tags : global, economic, societal, technology, driven, transformation, political
     SAP
By: IBM     Published Date: Apr 20, 2016
THE LEADERS’ GUIDE TO INSIGHTS: Why enterprise search is no longer enough The purpose of this executive brief is to explore the challenges companies face in implementing enterprise search and to offer a new, robust set of technologies to help.
Tags : ibm, ibm watson, leadership, insight, enterprise search, business technology
     IBM
By: Data Guard Systems, Inc     Published Date: May 06, 2009
The data security challenges in the healthcare industry have never been as challenging as they are today. Not only must healthcare providers comply with HIPAA regulations concerning patient privacy and electronic data security, they must also guard against identity theft as well more complex scenarios of insurance data theft, medical identity theft and the adulteration of health records.
Tags : online identity theft, encryption software, advanced password protection, alertboot, identity, theft, dataguard, credit card
     Data Guard Systems, Inc
By: Adobe     Published Date: Feb 08, 2016
Today, customers make decisions about brands on a moment-by-moment basis. They expect personal and authentic experiences that build connections and deepen relationships with their favorite brands. New technology makes it possible to deliver on these expectations and succeed in today’s new era of marketing.
Tags : adobe, marketing, new era, crm, brands, experience, customer expectations, emerging marketing
     Adobe
By: Zebra Technologies     Published Date: May 02, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : retail, mandate, shopper, vision, zebra, consumers
     Zebra Technologies
By: Zebra Technologies     Published Date: May 03, 2018
Consumers equipped with smartphones expect fast, convenient and uniquely relevant shopping experiences in store and online. As a result, one-third of shoppers are not satisfied with the in-store experience, turned off by everything from chronic out-of-stocks to cookie-cutter products and marketing messages that speak to the masses, as opposed to them as individuals. In turn, retailers are empowering front-line associates with tools designed to add newfound conveniences, such as locating inventory without having to leave a shopper’s side, to texting them curated product offers based on in-store and online buying patterns and preferences These are just a few of the insights found in Zebra’s 10th annual shopper study, which surveyed nearly 7,500 consumers from North America, Latin America, Asia-Pacific, Europe and the Middle East to gain a deeper understanding of shopper satisfaction and retail technology trends that are reshaping brick-and-mortar and online stores.
Tags : retail, mandate, shopper, vision, zebra, consumers
     Zebra Technologies
By: SAS     Published Date: Mar 06, 2018
What management and leadership challenges will the next wave of analytic technology bring? This Insight Center on HBR.org went beyond the buzz of what artificial intelligence can do, to talk about how it will change companies and the way we manage them.
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     SAS
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