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By: Quantcast     Published Date: Feb 13, 2015
Avec les tonnes de données disponibles sur le parcours d’un client en amont de son achat, il est important pour les annonceurs de savoir quels indicateurs sauront les aider à déterminer l’efficacité d’une campagne en ligne. Évaluer votre propre performance avec ces simples questions que chaque annonceur doit se poser.
Tags : performance de ses campagnes, quantcast, roi, emerging marketing, business intelligence, market research
     Quantcast
By: Quantcast     Published Date: Feb 13, 2015
En 2013, les dépenses en Display ont augmenté de 23 % dans le monde. Au cours de ces dernières années, nous avons constaté que les annonceurs consacrent une part de plus en plus importante de leur budget publicitaire au Display. Ceci leur permet de toucher une audience passant 96 % de son temps en ligne : sites d’information, e-mails, sites vidéo et réseaux sociaux. Après avoir consulté nos clients, nous nous sommes rendu compte qu'ils étaient extrêmement intéressés par le potentiel du Display et par la façon de mesurer leurs campagnes.
Tags : quantcast, display, emerging marketing, business intelligence, market research
     Quantcast
By: Lumesse     Published Date: Feb 13, 2015
This White Paper illustrates the real challenge of retention and development of talent in the UK.
Tags : retention and development of talent, mobility of talent, talent control, succession management, robust succession planning
     Lumesse
By: Jive     Published Date: Feb 12, 2015
Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as painful as stepping on a pile of Legos. Download the e-book to learn how implementing a collaboration system connects systems of record the easy way.
Tags : enterprise, transition, interaction, digital business, social networks, vendor evaluations, vision, communication
     Jive
By: HPE     Published Date: Feb 11, 2015
Applications modernization has become imperative as the maintenance of “mature” applications consumes a disproportionate share of resources. HP aligns critical applications and infrastructure with your overall modernization program.
Tags : 
     HPE
By: Adobe     Published Date: Feb 09, 2015
This short illustrated guide highlights the six most common myths relating to Creative Cloud for enterprise, and seeks to dispel those myths in a clear and creative way.
Tags : creative cloud for enterprise, a guide to creative cloud, adobe creative cloud for enterprise, adobes creative apps, custom deployments, website development, emerging marketing, advertising agencies
     Adobe
By: Teradata     Published Date: Feb 04, 2015
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand marketers keep pace with everything new in digital marketing? Where will it take us next? And how can marketing leaders use digital channels to edge out competitors? Read this white paper to learn the benefits of personalization to digital marketing, how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Tags : teradata, digital, marketing, brand, engagement, personalization, experience, performance
     Teradata
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Feb 03, 2015
In his latest paper, Tom Kelly offers real-world anecdotes from cloud implementations at a selection of more than 25 companies, from Fortune 500 to private equity-backed companies, showing examples on how the cloud provides fast- growing companies a scalable infrastructure that supports their growth while improving efficiency and reducing costs.
Tags : cloud leverage, cloud implementations, fortune 500, private equity-backed companies, scalable infrastructure, efficiency
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Feb 03, 2015
Download this new white paper to learn the secrets to success from finance leaders at high-growth companies such as Glassdoor, SmugMug, Solar Universe and Harmony Information Systems and how they have leveraged the cloud to support their tremendous growth.
Tags : finance, cloud financials, high-growth companies, information systems
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Feb 03, 2015
A step-change in the pace of business today brings enterprise resource planning (ERP) systems face-to-face with the largest transformation in their role since they were first introduced in the early 1990s. The rise of a new generation of business automation demands real-time information processing and visibility on a scale that was unthinkable just a few years ago. Coupled with—and in large part enabled by—this new wave of business automation, there has been a surge in the pace of business itself. Learn how Real-Time ERP puts you and your business at the forefront of this change.
Tags : real-time erp, enterprise, business automation demands, information processing and visibility
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jan 30, 2015
This white paper covers the types of inefficiencies caused by running disparate business solutions for different departments and how a software platform that unifies critical business processes helps companies grow more rapidly and profitably. This paper reviews numerous case studies of companies that switched from disparate systems to an integrated software suite, and provides an analysis by independent industry expert, Nucleus Research, of customers' ROI from using an integrated software suite.
Tags : integrated business system, business processes, software platform, disparate systems, integrated software suite
     Netsuite DWASF Leads Display Q1 2015
By: Netsuite DWASF Leads Display Q1 2015     Published Date: Jan 30, 2015
As the pace of innovation accelerates, many companies find it challenging for their IT to support the changing needs of the business. To maintain relevance and drive growth, companies must innovate – and need flexible, agile technology to support them. The pressure is on IT to lower cost, and at the same time support growth. This white paper explores the challenges facing IT and how to evolve an IT architecture to support the modern business, and presents new strategies to modernize IT.
Tags : cloud erp, evolving business needs, innovation, it architecture, modernize it
     Netsuite DWASF Leads Display Q1 2015
By: NextGen     Published Date: Jan 29, 2015
Recognize these six misconceptions that can harm your success. Don’t be “fuzzy” about interoperability and sharing data. Misinformation abounds. Get the straight scoop and the right start to your interoperability plan. Robust interoperability is critical to sustain and grow your organization. It’s the top priority of the Office of the National Coordinator of Health Information Technology (ONC). It should be a high priority for you too.
Tags : mirth, interoperability, hit, data, sharing, himss, healthcare, practitioners
     NextGen
By: NextGen     Published Date: Jan 29, 2015
Learn how Mirth’s HIE solution can support your growth, ease data sharing, and help you reach your goals. In this case study, you'll learn why the Chesapeake Regional Information System for our Patients (CRISP) moved to Mirth® solutions.
Tags : mirth, hiw, total cost, erp, system, information, connect, technology
     NextGen
By: Exablox     Published Date: Jan 27, 2015
Your information is a core business asset and differentiator. But traditional data storage can add costs disproportionate to its potential value. How can you drive down your total cost of ownership and eliminate unnecessary costs, without compromising enterprise class features? Eliminate storage costs that undermine the business value of your organization’s information. In this fourth of a series of informative e-books from Exablox, we take a look at the costs of traditional storage approaches, and offer simple, practical ways that you can cut these costs while getting more for your money.
Tags : storage cost, cut storage cost, storage tco, data storage cost, exablox, oneblox
     Exablox
By: AdRoll     Published Date: Jan 21, 2015
Download this survey of 1,000 marketers and analysis of AdRoll campaign data from over 11,000 advertisers to find out how US marketers are using retargeting and what they're looking for in 2015 and beyond.
Tags : adroll, retargeting, programmatic buying, display advertising, programmatic campaigns, online advertising, mobile advertising, mobile retargeting
     AdRoll
By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
Tags : adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance
     AdRoll
By: Cisco     Published Date: Jan 15, 2015
In today’s dynamic network environment, point-in-time solutions lack the visibility and control you need to implement an effective security policy that will accelerate threat detection and response. And disparate solutions only add to capital and operating costs and administrative complexity.
Tags : operating costs, capital, threat detection, visibility, networks, computing, cloud, innovation
     Cisco
By: Oracle Social Cloud     Published Date: Jan 14, 2015
When it comes to social media marketing, there is perhaps no other topic that is discussed more than determining and reporting return on investment, or ROI. This white paper sets out to make the case that ROI determination can be approached in a unified, structured and straightforward way. It also lays out a framework for expanding the definition of ROI and increasing organizational maturity for measurement and monetization. Finally, it dispels some of the myths around ROI and seeks to show the relationship between social KPIs organizations may be collecting today and how to align them with broader organizational and business-oriented goals and objectives.
Tags : social roi, facebook, social listening, social marketing, customer experience, digital, cmo, social business
     Oracle Social Cloud
By: Quantcast     Published Date: Jan 07, 2015
Up until 2009, the strategies behind online advertising were built upon finding and targeting audiences in places where they might be, relying on content targeting to inform media buying.
Tags : real-time advertising, online advertising, audience targeting, media buying, display advertising, email marketing, emerging marketing, internet marketing
     Quantcast
By: Quantcast     Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits. Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
Tags : marketing attribution, attribution models, impressions, web searches, display advertising, search marketing, emerging marketing, internet marketing
     Quantcast
By: IBM     Published Date: Jan 06, 2015
The essential bridge between an organization and its customers is the workforce. The ability to engage, develop, recognize and support employees will be critical in the decisive battle for customer loyalty. It is employees who represent the organization's brand in the market, who interact with customers on a daily basis, who analyze changes in customer preferences and who develop and maintain the technologies that help connect the physical and digital worlds. And, therefore, a motivated and properly prepared workforce will be indispensable for success in the customer-activated world.
Tags : customer loyalty, employee support, workforce challenges, hr solutions
     IBM
By: Raritan     Published Date: Jan 05, 2015
As an IT administrator, Lab, or Network Manager, you need to access and control multiple computer systems, perhaps widely dispersed, for routine maintenance as well as for real-time troubleshooting and repair. The tools must enable you to work quickly and securely to access any system regardless of type, brand, or location.
Tags : raritan, remote management, network management, data center
     Raritan
By: AppDynamics     Published Date: Dec 10, 2014
This whitepaper will dispel the top 5 myths around mobile APM and show you how with the right mAPM tool you can enhance your mobile app experience for all users.
Tags : operating systems, bottlenecks, mobile apps, mobile user experience
     AppDynamics
By: MarkLogic     Published Date: Dec 03, 2014
So many people are realising that yesterday’s technology can’t support today’s fast-changing data and are turning to a new generation of database: NoSQL. NoSQL makes it easy to consolidate your heterogeneous data and consolidate disparate data silos because you don’t need to make data conform to the row-and-column restrictions of relational technology. Get a head start and download Enterprise NoSQL for Dummies and discover: • The NoSQL lingo • What it does and how it works • How it can be used • Tips for what to look for in an Enterprise NoSQL database Go beyond relational and learn how NoSQL allows you to build applications with greater ease and speed! http://info.marklogic.com/nosql-for-dummies.html
Tags : enterprise, nosql, relational, databases, data storage, management system, application, scalable
     MarkLogic
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