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By: Dell Software     Published Date: Nov 17, 2014
In the race to establish and maintain strong customer relationships, line-of-business executives are increasingly turning to cloud-based, software-as-a-service (SaaS) applications like Salesforce. That’s because these applications offer greater functionality and scalability than on-premises applications. An enterprise-grade, Integration platform as a Service (iPaaS) application can provide a unified approach and toolset to support today’s disparate, hybrid IT landscape, and offer benefits for companies of all sizes. Read this guidebook to learn how to build better customer relationships by connecting the data the data that runs your business, and automating business processes that can benefit from Salesforce application integration.
Tags : integration, customer relationships, cloud-based software, functionality, scalability, data
     Dell Software
By: Citrix Systems     Published Date: Nov 10, 2014
ADCs are advanced load balancers with functions and features that enhance the performance of applications. Today, companies of all sizes with geographical dispersal of people and different data constructs require ADCs to optimize their complex application environments from web applications, to Exchange, SharePoint and databases. It is interesting that before the term ADC was used more recently (in the last decade), companies relied on load balancers for website availability and scalability. In this paper we will describe the fundamentals of a load balancing system and its evolution to an ADC.
Tags : database, sharepoint, application, load balancer, performance, availability, website, scalability
     Citrix Systems
By: McAfee     Published Date: Nov 07, 2014
De acordo com o SANS Institute, a maioria das organizações está usando dados sobre eventos de segurança para detectar e monitorar comportamentos suspeitos, auxiliar em análises periciais, bem como cumprir os requisitos regulamentares e comprovar essa conformidade. Porém, fica difícil atingir essas metas de segurança com o número cada vez maior e a natureza sofisticada dos ataques. À medida que a disputa entre a segurança e os hackers continua, a McAfee conta com os recursos de que as empresas precisam para manter seus dados seguros e identificar ataques e vulnerabilidades. De acordo com o SANS, a força do McAfee ESM vem da sua facilidade de uso, da velocidade e da flexibilidade na definição de regras e correlações.
Tags : siem, armazenamento de dados, análise de eventos, ataques, análise pericial, segurança, security
     McAfee
By: Bazaarvoice     Published Date: Nov 05, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, customer loyalty, authemticity, customer relationships, authentic users, generated content, best practices, inauthentic practices
     Bazaarvoice
By: Bazaarvoice     Published Date: Nov 05, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
Tags : bazaarvoice, social curation, engagement, proliferation, social channels, social content, customer feedback, drive engagement
     Bazaarvoice
By: Equinix     Published Date: Oct 27, 2014
Connections are great. Having a network to connect to is even better. Humans have been connecting, in one form or another, throughout history. Our cities were born from the drive to move closer to each other so that we might connect. And while the need to connect hasn’t changed, the way we do it definitely has. Nowhere is this evolution more apparent than in business. In today’s landscape, business is more virtual, geographically dispersed and mobile than ever, with companies building new data centers and clustering servers in separate locations.
Tags : data center, enterprise, cloud, experience, hybrid, performance, strategy, interconnectivity
     Equinix
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: IBM     Published Date: Oct 22, 2014
A case study on how a major oil and gas producer saves 35 percent on data storage costs and 30 percent in litigation-related costs by adopting a smarter data discovery and defensible disposal strategy, using IBM Enterprise Content Management solutions.
Tags : legacy data, data storage costs, data storage, content management
     IBM
By: IBM     Published Date: Oct 22, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
Tags : data storage, big data, data disposal, data value
     IBM
By: Spredfast, Inc.     Published Date: Oct 22, 2014
During the busy holiday season, it takes exceptional marketing to stand out from the crowd. Make a statement with social integrations that place your customer at the heart of your campaign. It’s a timeless look. During the 2013 holiday season, luxury watch retailer Tourneau increased watch sales 57% by helping fans find the perfect gift with their omni-channel #TourneauKnows campaign. Just as in fashion, your brand should seek campaign inspiration further afield. Take a cue from tech sector giant, Cisco, who breathed new life into the banner ad by creating socially powered ad units. It was an arresting experience that aligned with readers of The Huffington Post, where the ads were displayed. If you are seeking new, innovative ways to capture your audience’s attention this holiday season—look no further—we’ve curated the top five social experiences for the holidays to inspire your efforts.
Tags : spredfast, holidays, social media, social experiences, creativity, instagram, daily deals, black friday
     Spredfast, Inc.
By: EMA     Published Date: Oct 21, 2014
Everyone knows that effective network management practices start with establishing a full foundational understanding of the network. But simply monitoring individual elements can only get you so far. Historically, going the next step requires manually building and maintaining the knowledge of how those disparate elements are connected and how they interact with one another to deliver applications and communications. In other words, you need to understand network-level dependencies.
Tags : network management, network monitoring, network dependencies, network discover tools, network automation
     EMA
By: UnsubCentral     Published Date: Oct 17, 2014
Every smart marketer knows the value of affiliate marketing. But within the vertical, there are so many types of affiliates to choose from! Content, PPC, display, email – how do you choose who to work with?! In this e-book we will discuss the benefits of email marketing as an affiliate channel.
Tags : email acquisition marketing, affiliate email marketing, email publishers, email affiliate marketing, email marketing affiliate program, affiliate email list, third party email, affiliate marketing
     UnsubCentral
By: Bazaarvoice     Published Date: Oct 14, 2014
This paper explores what authenticity really means to consumers, and how brands can deliver it, every time. Includes best practices for companies that collect and display reviews, handling employee reviews, and how dubious practices can harm your business.
Tags : bazaarvoice, marketing, reviews, purchase intent, brand, feedback, crm & customer care, sales
     Bazaarvoice
By: Workfront     Published Date: Sep 18, 2014
Among the common phrases used in creative services teams there is a group that are deceptively harmless because we hear them so often: • "It's a win-win." • "It’s about 80% complete." Like an optical illusion, these phrases seem like one thing, but when you look at the whole picture, they turn out to be something else entirely. Read this ebook to dispell the illusions of productivity. You will learn how to: • Reduce personal inbox clutter • Track your work in one place • Identify approvers from the beginning Find out how to turn the illusion of productivity into your reality
Tags : creative, illusions of productivity, reduce inbox clutter, track work, identify approvers
     Workfront
By: Arbor     Published Date: Sep 17, 2014
Dans la lutte contre les menaces qui se joue actuellement, les analyses de sécurité deviennent de plus en plus indispensables
Tags : firewall, firewall protection, it security, cyber defense, security
     Arbor
By: IBM     Published Date: Aug 28, 2014
The Editor interviews Deidre Paknad, Vice President of IBM’s Information Lifecycle Governance (ILG) Solutions Business, former CEO of PSS Systems, and founder of the Compliance, Governance and Oversight Council (CGOC).
Tags : information economics, ilg, data disposal, e-discovery
     IBM
By: IBM     Published Date: Aug 28, 2014
Not storing data is cheaper than storing it. As enterprise data continues to grow and IT budgets remain flat, organizations need to more effectively maximize existing storage capacity and manage storage spend based on data value. In this white paper, Enterprise Strategy Group Sr. Analyst Mark Peters demonstrates how IBM's Information Lifecycle Governance solutions can help IT buyers improve the information economics for their organizations by curtailing data growth through defensible disposal of data.
Tags : data storage, data value, ilg, data disposal
     IBM
By: McAfee     Published Date: Aug 21, 2014
Uma rede privada virtual (VPN, Virtual Private Network) proporciona o melhor retorno do investimento em proteção de comunicações. Porém, a falta de confiabilidade nos links da VPN é um fator de risco para comunicações críticas dentro das organizações. As redes constantemente disponíveis dependem de diversos provedores de serviços de Internet para garantir conectividade permanente e maior largura de banda. A aVPN (Augmented VPN) agrega todos os links dos provedores de serviços de Internet para disponibilizar um único túnel de alta capacidade. A aVPN é um modo simples e econômico de criar conexões rápidas, seguras e de alta capacidade entre sites, bem como garantir uma conectividade sem interrupções. Ela foi desenvolvida pensando na facilidade de uso e sua implementação não exige equipamentos/softwares especiais ou contratos de troca de tráfego com provedores de serviços de Internet.
Tags : vpn, rede privada virtual, firewall de próxima geração, mpls, bgp, vpn de alta disponibilidade, segurança, gerenciamento de ti
     McAfee
By: McAfee     Published Date: Aug 15, 2014
Este livro apresenta uma visão geral da segurança de rede e explica como os criminosos virtuais podem usar métodos ocultos e atualmente indetectáveis para invadir sistemas de rede protegidos. As técnicas de evasão avançadas (AETs, Advanced Evasion Techniques) conseguem passar pelas soluções de segurança de rede comuns atuais. Elas podem transportar ataques ou explorações, passando pelos dispositivos de segurança de rede e firewalls, firewalls de próxima geração, sistemas de detecção e prevenção de intrusões e até mesmo roteadores que executam inspeção aprofundada de pacotes. Neste livro, você aprenderá tudo sobre as AETs, além de obter informações e dicas para ajudar a proteger sua empresa. Se você trabalha no governo, na área militar, no setor financeiro, industrial, comércio eletrônico ou outros setores com infraestrutura crítica, leia este livro para conhecer o inimigo e saber como se proteger melhor contra as evasões avançadas.
Tags : firewall de próxima geração, sistemas de prevenção de intrusões, firewall, segurança contextual, detecção de evasão avançada, técnicas de evasão avançadas, segurança, gerenciamento de ti
     McAfee
By: IBM     Published Date: Aug 14, 2014
IBM® Mobile Web Push allows marketers to influence and inform their mobile audience in innovative ways. Web push notifications are dynamically triggered for display on mobile websites based on the actions of your visitors. This personalization is possible without the complications of existing content management, advertisement servers or IT involvement.
Tags : ibm, mobile, web push, free notifications, marketing, emerging marketing
     IBM
By: Intel® Services     Published Date: Aug 12, 2014
As more data becomes available and the demand for better health and fitness information increases, it’s clear that a solid API strategy is needed to integrate these disparate sources while protecting sensitive data.
Tags : 
     Intel® Services
By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
Save time and money by taking advantage of existing resources in a new way. KANA offers a unified, omni channel desktop that allows you to transform your customer experience without the cost and complexity of rip and replace.
Tags : kana, customer experience, case management, process improvement, empowering employees, maturity assessments, customer satisfaction, loyalty
     KANA®, A Verint® Company
By: Bazaarvoice     Published Date: Aug 01, 2014
Consumers discuss your brand on Facebook, Twitter, and Instagram. Learn how to harness this wealth of social media content, and display it right where it can go to work delivering engagement, trust, and conversion: your website.
Tags : bazaarvoice, marketing, social, media, curation, engagement, sales, content
     Bazaarvoice
By: VSS Monitoring     Published Date: Aug 01, 2014
Learn how to make a case for bringing network data into the big data infrastructure and see why such a move will allow for resources to be shared more easily across disparate data sets.
Tags : bid data, network data, data infrastructure, backend architecture, bid data deployments
     VSS Monitoring
By: Entrust Datacard     Published Date: Jul 21, 2014
Within the enterprise realm, two-factor authentication has become more than just an option — it’s now an indispensable asset.
Tags : mapping, two-factor authentication, indispensable asset, cybersphere, identities, sensitive information, security
     Entrust Datacard
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