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By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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     Hewlett Packard Enterprise
By: Lenovo - APAC     Published Date: Jan 28, 2019
Australian businesses have long been recognised as leaders in the adoption of cloud services and the migration of core infrastructure to cloud platforms. Yet as ambitious ‘cloud-first’ programs are executed, performance and complexity issues have led many organisations to embrace the middle ground – a hybrid IT solution combining public cloud and on-premises infrastructure. Fast-growing hyperconverged infrastructure (HCI) platforms are increasingly being recognised as an ideal enabler for this strategy, with a software-based design that combines robust computing infrastructure with a high degree of centralisation, integration, flexibility, and analytics-based monitoring and manageability. Read how companies such as Beam Suntory have redefined enterprise architecture and learn more about the way an integrated hyperconverged infrastructure can help you build the right infrastructure for the future.
Tags : lenovodcg, nutanix, hyperconvergedinfrastructure, hci
     Lenovo - APAC
By: Attunity     Published Date: Nov 15, 2018
Change data capture (CDC) technology can modernize your data and analytics environment with scalable, efficient and real-time data replication that does not impact production systems. To realize these benefits, enterprises need to understand how this critical technology works, why it’s needed, and what their Fortune 500 peers have learned from their CDC implementations. This book serves as a practical guide for enterprise architects, data managers and CIOs as they enable modern data lake, streaming and cloud architectures with CDC. Read this book to understand: ? The rise of data lake, streaming and cloud platforms ? How CDC works and enables these architectures ? Case studies of leading-edge enterprises ? Planning and implementation approaches
Tags : optimize customer service
     Attunity
By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
All native and ‘transitioning’ media companies are focusing heavily on content to save existing businesses, or building new business models, or both. Television broadcasters, wary of the growing cord-cutting, are spending large sums on premium content. In 2017, the top four media companies spent more than USD 34 billion on original and acquired non-sports programming. Pure-play OTT providers have, on the other hand, bet big on content to shore up on subscribers. Netflix alone spent more than USD 6 billion on content last year, while spend was USD 7 billion for Amazon and Hulu combined. Transitioning media companies, such as telecom and technology companies that are moving towards being a media company, are also allocating sizable funds for content in their quest to explore supplementary businesses, by boosting customer engagement on their platforms. Apple and Facebook have started creating their own original content, and spend is only going to expand further.
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     Larsen & Toubro Infotech(LTI)
By: Larsen & Toubro Infotech(LTI)     Published Date: Jan 24, 2019
A leading US-based broadcasting and publishing firm, with a market value of $17 Bn plus, creates, acquires and distributes entertainment content to global consumers over diverse platforms. The Company owns iconic media brands and has the viewership base amongst the US cable networks. The Broadcaster wanted to gain deeper insights into audience viewership patterns, advertisement impressions and sales data, in order to streamline the management of its advertisement deals. LTI's ADAPT (AD Sales Audience Prediction and tracking) solution optimized allocation, management, tracking and maintenance of advertisement air time to substantial increase in Marketing ROI.
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     Larsen & Toubro Infotech(LTI)
By: HERE Technologies     Published Date: Feb 12, 2019
Many on-demand companies are starting to rely on fast, accurate and robust mapping and location technologies in order to stay competitive and to provide superior end-user experience. Leveraging location data can assist you in accurately locating each delivery address, matching demand with available supply and exceeding your customer’s expectations. Discover a variety of ways in which on-demand transportation can be optimized by maps and location services such as those created by HERE. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to improve transportation efficiency and safety.
Tags : location data, transport & logistics, location services
     HERE Technologies
By: Oracle     Published Date: Feb 20, 2019
6 Reasons Supply Chain Leaders Move to the Cloud To meet market needs and effectively compete, organizations demand visibility, agility, and integration from their supply chains. Traditional SCM platforms simply can’t keep up—and leaders are leveraging the cloud to build more adaptable models.
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     Oracle
By: Domino Data Lab     Published Date: Feb 08, 2019
A data science platform is where all data science work takes place and acts as the system of record for predictive models. While a few leading model-driven businesses have made the data science platform an integral part of their enterprise architecture, most companies are still trying to understand what a data science platform is and how it fits into their architecture. Data science is unlike other technical disciplines, and models are not like software or data. Therefore, a data science platform requires a different type of technology platform. This document provides IT leaders with the top 10 questions to ask of data science platforms to ensure the platform handles the uniqueness of data science work.
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     Domino Data Lab
By: MicroStrategy     Published Date: Jan 23, 2019
A&BI platforms are evolving beyond data visualization and dashboards to encompass augmented and advanced analytics. Data and analytics leaders should enable a broader set of users with new expanded capabilities to increase the business impact of their investments.
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     MicroStrategy
By: Genesys     Published Date: Feb 08, 2019
The maturity of cloud platforms inspires new confidence in moving mission critical systems to the cloud to gain agility, scale, and cost benefits. How can your company achieve these benefits? What steps are necessary to begin your contact centre’s inevitable move to the cloud? Choosing the right contact centre partner will ensure your cloud journey success. Do you know how to find the right contact centre partner to help move to the cloud? This eBook offers ten key considerations for selecting a partner and moving to a cloud-based contact centre. Having a good sense for your business requirements, your prospective partner’s capabilities, and the cultural fit will pay off in helping you realize your business goals in the long run.
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     Genesys
By: Genesys     Published Date: Feb 12, 2019
The maturity of cloud platforms inspires new confidence in moving mission critical systems to the cloud to gain agility, scale, and cost benefits. How can your company achieve these benefits? What steps are necessary to begin your contact centre’s inevitable move to the cloud? Choosing the right contact centre partner will ensure your cloud journey success. Do you know how to find the right contact centre partner to help move to the cloud? This eBook offers ten key considerations for selecting a partner and moving to a cloud-based contact centre. Having a good sense for your business requirements, your prospective partner’s capabilities, and the cultural fit will pay off in helping you realize your business goals in the long run.
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     Genesys
By: Genesys     Published Date: Feb 12, 2019
The maturity of cloud platforms inspires new confidence in moving mission critical systems to the cloud to gain agility, scale, and cost benefits. How can your company achieve these benefits? What steps are necessary to begin your contact centre’s inevitable move to the cloud? Choosing the right contact centre partner will ensure your cloud journey success. Do you know how to find the right contact centre partner to help move to the cloud? This eBook offers ten key considerations for selecting a partner and moving to a cloud-based contact centre. Having a good sense for your business requirements, your prospective partner’s capabilities, and the cultural fit will pay off in helping you realize your business goals in the long run.
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     Genesys
By: Genesys     Published Date: Feb 12, 2019
The maturity of cloud platforms inspires new confidence in moving mission critical systems to the cloud to gain agility, scale, and cost benefits. How can your company achieve these benefits? What steps are necessary to begin your contact centre’s inevitable move to the cloud? Choosing the right contact centre partner will ensure your cloud journey success. Do you know how to find the right contact centre partner to help move to the cloud? This eBook offers ten key considerations for selecting a partner and moving to a cloud-based contact centre. Having a good sense for your business requirements, your prospective partner’s capabilities, and the cultural fit will pay off in helping you realize your business goals in the long run.
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     Genesys
By: Google Apigee     Published Date: Feb 01, 2019
We all use APIs every day. The demands of digital transformation, and the related need for platforms and ecosystems, make it essential to manage APIs throughout their life cycle. We identify the pros and cons of a wide range of API management vendors and offerings, to help you make the right choice.
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     Google Apigee
By: Tenable     Published Date: Jan 25, 2019
"This Gartner report charts your course to the future of information security with Gartner’s “continuous adaptive risk and trust assessment” (CARTA) as your guide. This reports highlights a need for security and risk management leaders to embrace a strategic approach where security is adaptive, everywhere, all the time. Gartner calls this strategic approach ""continuous adaptive risk and trust assessment,"" or CARTA. By reading “Seven Imperatives to Adopt a CARTA Strategic Approach,” you will gain insight into CARTA and better understand the people, process and technical changes it calls for, including: -Replacing one-time security gates with adaptive, context-aware security platforms. -Continuously discovering, monitoring, assessing and prioritizing risk and trust — reactively and proactively. -Performing risk and trust assessments early in digital business initiatives, including development. -Instrumenting for comprehensive, full-stack visibility, including sensitive data handling.
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     Tenable
By: Marketo     Published Date: Feb 11, 2019
Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer's expectation of a continuous, cross-channel, and personal experience is met with new ad technology and innovations that continue to advance at break-neck speeds. New ad technology platforms, types of ads, methods of tracking, dynamic ad content, and advances such as the Internet of Things now provide endless opportunities for marketers and advertisers to engage their customers personally and across channels. In this comprehensive, 110+ page guide, we cover topics from the evolution of digital advertising, to how to structure your digital marketing team, to testing and optimization. Loaded with checkli
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     Marketo
By: ASG Software Solutions     Published Date: Nov 05, 2009
Effective workload automation that provides complete management level visibility into real-time events impacting the delivery of IT services is needed by the data center more than ever before. The traditional job scheduling approach, with an uncoordinated set of tools that often requires reactive manual intervention to minimize service disruptions, is failing more than ever due to todays complex world of IT with its multiple platforms, applications and virtualized resources.
Tags : asg, cmdb, bsm, itil, bsm, metacmdb, workload automation, wla
     ASG Software Solutions
By: ASG Software Solutions     Published Date: May 12, 2010
For many organizations, managing and delivering the knowledge contained within documents is difficult or impossible due to technological disparity. Conventional approaches to knowledge management work within the constraints of disparate platforms, applications, and output devices, and fail to address technological disparity.
Tags : asg, cypress, managing delivery, knowledge management, document management
     ASG Software Solutions
By: Flexera     Published Date: Feb 19, 2019
Flexera’s Software Vulnerability Research allows effective reduction of the attack surface for cybercriminals, providing access to verified vulnerability intelligence from Secunia Research covering all applications and systems across all platforms. It drives a prioritized remediation process by handling vulnerability workflows, tickets and alerts, and describes the steps to mitigate the risk of costly breaches. You Don’t Know What You Don’t Know It’s hard for enterprise security analysts to get reliable and trusted information about software vulnerabilities and then identify and filter that data for just the products that matter to their organization. Those challenges lead to wasted time and effort. Learn more.
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     Flexera
By: Flexera     Published Date: Feb 19, 2019
As the technology landscape grows and evolves with new devices, new software, and new platforms, keeping tabs on an organization's IT assets is a moving target. How can you gain accurate visibility of software assets to drive strategic and financial decisions that impact finance and reduce security risk? A commissioned study conducted by Forrester Consulting on behalf of Flexera shows the potential return on investment for a Data Platform customer. Through their research, Forrester found that customers achieved a 302% ROI with their investment, with payback within months by benefiting from multiple use cases throughout the organization in the following areas: -Cost savings from reduction in licenses -Avoided increases in licenses from audit activities -Hardware maintenance savings -Improved productivity -Reduced effort for divestiture activities Get the full study to learn how your business can benefit from Flexera solutions.
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     Flexera
By: SAP Hybris     Published Date: Oct 26, 2017
Gartner’s Magic Quadrant for Digital Commerce, which 21 digital commerce platforms naming SAP Hybris Commerce Cloud as a leader for both B2C and B2B Businesses
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     SAP Hybris
By: Cisco     Published Date: Dec 11, 2018
WAN edge infrastructure is changing rapidly as I&O leaders responsible for networking face dynamic business requirements, including new application architectures and on-premises and cloud-based deployment models. I&O leaders can use this research to identify vendors that best fit their requirements. By year-end 2023, more than 90% of WAN edge infrastructure refresh initiatives will be based on virtualized customer premises equipment (vCPE) platforms or software-defined WAN (SD-WAN) software/appliances versus traditional routers (up from less than 40% today).
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     Cisco
By: Cisco     Published Date: Dec 11, 2018
The most significant IT transformation of this century is the rapid adoption of cloud-based applications. Most organizations are now dependent on a number of SaaS and IaaS platforms to deliver customer satisfaction and empower employee productivity. IT teams are responsible for delivering a high quality user experience for cloud applications while they struggle to manage a secure environment with advanced persistent threats. The WAN is the fabric to connect and control access between remote users and cloud-based applications. The WAN fabric needs to identify application type, location, apply prioritization and route traffic across the appropriate (multiple) WAN links to deliver on user experience. Different types of users/devices connecting to the cloud (via the Internet) means security policies must be enforced at branch, data center and in the cloud.
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     Cisco
By: HERE Technologies     Published Date: Jan 16, 2019
Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.
Tags : location data, ad tech, location targeting
     HERE Technologies
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