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By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: SAP Inc.     Published Date: Jun 16, 2009
Innovation is no stranger to the information technology function. Armed with increasingly sophisticated applications, IT-led teams have consistently found new ways to streamline enterprise business processes, vastly improving operating efficiency and reducing costs. Corporate leaders, however, are raising the bar: they expect IT’s core mission to expand from cost-cutting to enabling revenue generation within a short period of time.
Tags : sap, new mandate for it, global technology forum, capgemini, cisco systems, deploying information technology
     SAP Inc.
By: The Mx Group     Published Date: Jul 12, 2017
As the number of tactics available to marketers has multiplied, it has become harder and harder for many to determine where they should focus their resources. Digital marketing, in particular, is becoming increasingly sophisticated and offers opportunities for highly targeted and effective campaigns. But as B2B marketers are designing integrated programs, many overlook a tactic that has successfully generated leads and closed sales for decades: telemarketing. Strategically deploying telemarketing to enhance engagement, nurture prospects and improve your data can make the difference between revenue that goes to your bottom line and revenue that goes out the door. This kind of direct, one-to-one communication has a natural connection with the B2B world, a field built around relationships and tightly targeted audiences.
Tags : digital marketing, telemarketing, lead generation, sales, engagement
     The Mx Group
By: ServiceSource     Published Date: Nov 01, 2013
In this book we describe best practices honed through 13 years of experience and partnership with some of the leading technology companies in the world. These best practices will give you insight into three key areas: • Data management & renewal opportunity generation • Sales strategy & execution • Continuing the renewal cycle We hope you enjoy this book!
Tags : reducing customer churn, servicesource, recurring revenue, higher profit margins, drive innovation, drive performance, saas companies, competitive markets
     ServiceSource
By: Kronos     Published Date: May 30, 2018
With the pace of HR technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates
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     Kronos
By: Jebbit     Published Date: Jun 12, 2018
As marketers, we use data at every level, from determining Facebook targeting to timing a major product launch. But how often do we take a look under the hood at the quality and usefulness of our data? In this playbook, we’ll cover the strengths and weaknesses of third-party, second-party, and first-party data and where declared data fits into the current data landscape. You’ll learn plays for activating declared data for: Qualified lead generation 1-to-1 email personalization Custom audiences and personalized retargeting Audience building and profiling In this section, we’ll cover the definitions, sources, and strengths and weaknesses of third-, second-, and first-party data.
Tags : data, jebbit, remarketing, audiences, omnichannel
     Jebbit
By: Thomson Reuters     Published Date: Aug 27, 2010
In a time when consumers are in control of their content consumption, marketers need to integrate permission-based initiatives into their strategies. Learn how marketers are delivering original content through webinar programs to drive lead generation and customer relationship management.
Tags : tanberg
     Thomson Reuters
By: Citrix Systems     Published Date: Feb 10, 2016
Learn why Citrix was named a leader in the 2015 Gartner Magic Quadrant for Application Delivery Controllers, for the ninth consecutive year. With more than 25 years experience providing secure access to enterprise applications, it’s clear you can rely on Citrix to drive new levels of security and productivity in your organization. Register to download the 2015 Gartner Magic Quadrant for Application Delivery Controllers, plus receive a bonus white paper, Citrix NetScaler - A Foundation for Next-Generation Datacenter and Cloud-Based Security.
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     Citrix Systems
By: Red Hat     Published Date: Jun 09, 2014
Read this whitepaper to find out how application architects can quickly and confidently deliver long-lasting applications that minimize cost, complexity, and risk while increasing architectural flexibility with Red Hat Storage Server, an open, software-defined storage platform.
Tags : red hat, architects, data driven applications, data, storage platforms, storage server, data defined storage platforms
     Red Hat
By: Red Hat     Published Date: Jun 10, 2014
Read this whitepaper to find out how application architects can quickly and confidently deliver long-lasting applications that minimize cost, complexity, and risk while increasing architectural flexibility with Red Hat Storage Server, an open, software-defined storage platform.
Tags : red hat, architects, data driven applications, data, storage platforms, storage server, data defined storage platform
     Red Hat
By: Kronos     Published Date: Jul 26, 2017
With the pace of human resources technology solution development progressing quickly, HR leaders need to gain a solid understanding of the HR system options available. This tool is designed to help HR leaders build a business case for investing in next-generation HR systems to meet the growing HR demands of your organization. Demands include interfacing or integrating data, incorporating social and mobile technologies, and providing an employee experience that grows from the experience given to candidates.
Tags : interfacing data, integrating data, mobile technologies, social technologies, employee experience
     Kronos
By: Valerie Schlitt Associates     Published Date: Aug 03, 2017
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We've heard that cold calling is dead, but is it really? Read Part Two and learn how the experts overcome appointment-setting challenges; read your peers' take on what's working in B2B engagement strategies, and get our handy checklist that can help you evaluate B2B lead generation experts for appointment setting, yours included.
Tags : 
     Valerie Schlitt Associates
By: Demandbase     Published Date: Nov 16, 2012
This white paper outlines three steps B2B companies can take to turn live chat, which has been primarily been used as a support tool, into a lead generation engine for a B2B website.
Tags : demandbase, lead generation catalyst, b2c, business to consumer, business to business, b2b marketer, web analytics, marketing research
     Demandbase
By: The MX Group     Published Date: Oct 27, 2010
Compressing the Prospect-to-Customer Lifecycle will teach you how to shorten your business-to-business sales cycles, provide higher close ratios, and actively engage your sales and channel partners.
Tags : mx group, market sense, market effect, customer lifecycle, b2b sales cycles, crm solutions, traditional marketing, lead generation
     The MX Group
By: Hubspot     Published Date: Apr 23, 2013
Whether you're just getting started with internet marketing or you want to brush up on the basics, this ebook can serve as your essential guide to setting up and implementing a successful internet marketing strategy, step by step.
Tags : online marketing, keyword strategy, website optimization, seo, search engine optimization, blogging, lead generation, social media
     Hubspot
By: Marketo     Published Date: Dec 12, 2016
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, mareting, lead generation, leads, marketers, emerging marketing, marketing research, traditional marketing
     Marketo
By: UBM Technology     Published Date: Oct 19, 2017
If you follow the advice outlined in this ebook, you’ll find that over time you’ll be able to cultivate a strong brand that your prospects and customers love and respond to. That, combined with a strong approach to lead generation, is a winning combination.
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     UBM Technology
By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
     Marchex
By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
Tags : marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen
     Marchex
By: Skillsoft     Published Date: Oct 20, 2015
Download a complimentary webinar, Are you ready for When Millennials Take Over? and listen to how companies today are innovating and improving based on upcoming challenges.
Tags : millennials, talent gap, digital, social internet, leadership, diversity, visibility, digital operations
     Skillsoft
By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
Tags : lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
     The Mx Group
By: Cornerstone OnDemand     Published Date: Feb 22, 2016
Almost 20% of baby boomers will retire in the next 5 years, taking essential knowledge with them and vacating a significant number of leadership roles. With the Millennial generation now making up the majority of the workforce, outnumbering Gen X-ers, they will undoubtedly have to fill the gaps left by those heading into retirement. While this might be a startling prospect for some organisations, the best approach is to embrace this shift in personnel and train your Millennials to be the managers and executives you want – and need - them to be.
Tags : millennials, leadership, generation
     Cornerstone OnDemand
By: The Economist Group     Published Date: Feb 13, 2019
This paper will highlight our five key findings to achieve more successful content marketing campaigns. Brands can use these insights pre-mid-and post-campaign to maximise marketing ROI.
Tags : marketing, digital marketing, marketing roi, content marketing, social media marketing, lead generation, social media, content management systems
     The Economist Group
By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
Tags : digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation
     Eloqua
By: G/O Digital     Published Date: Nov 13, 2014
It doesn't matter the legal field you specialize in – personal injury, bankruptcy, real estate, family law – you probably don’t have the time to focus on clients, the daily operations of your practice, and grow your business at the same time. To maintain a local business, you continually need to search for new business leads while still providing the best service to your clients and still find some time to sleep at night. This guide is here to help you boost your online lead generation with simple-to-execute solutions and best practices. Download this guide to help boost your online lead generation with simple-to-execute solutions and best practices.
Tags : digital marketing, online marketing, internet marketing, search marketing, seo, ppc, search engine optimization, social media
     G/O Digital
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