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By: Citrix Online     Published Date: Jul 02, 2010
This white paper presents a summary of the survey results regarding their marketing plan and tactics, identifies top trends from this survey, and also discusses the increasingly important role of Webinars in small business marketing in 2009.
Tags : citrix online marketing, gotowebinar, webinar, small business, lead generation, interactive/pr agencies, search marketing agencies, traditional agencies
     Citrix Online
By: Optify     Published Date: Aug 13, 2012
This is a must-read guide for B2B inbound marketing professionals. Learn safe strategies to get more high-quality inbound links and traffic from your SEO, content marketing and social media campaigns.
Tags : inbound marketing, link building, seo, link acquisition, link strategy, lead generation, search engine optimization, link value
     Optify
By: Bulldog Solutions     Published Date: Jul 20, 2009
A call-to-action architecture helps you engage more prospects in conversations that could lead to closed sales. This white paper outlines a strategy to create a call-to-action architecture that sets your sales team up for a success.
Tags : conversion mapping, sales pipeline, prospects, call-to-action architecture, lead generation, sales engagement, conversion points, planning
     Bulldog Solutions
By: Amacai     Published Date: Oct 03, 2008
Data is at the core of your business. And yet, complete and accurate data is harder and harder to come by these days. Traditionally, the White Pages and Directory Assistance have been the main source of marketing data, whether it's direct marketing lists, base-file compilations or database verification and enhancement.
Tags : targusinfo, whitepapers, lead generation, whitepages, voip, wireless service, data management/analytics
     Amacai
By: LeadLife Solutions     Published Date: Oct 20, 2008
Being first in mind with leads, prospects, and customers means maximizing your sales and marketing resources and your revenue. Many of us think that interacting early with a lead is enough. But the reality is nurturing leads can create more sales than the initial lead generation itself. It's also about nurturing your customer base. Being first in mind has a tremendous impact on business...
Tags : leadlife solutions, demand generation, revenue retention, lead generation & automation
     LeadLife Solutions
By: LeadLife Solutions     Published Date: Oct 20, 2008
Marketing campaigns should always start with the "who?" who will you target, who has a need for your product or service? No one can optimize lead generation without specifically defining the right audience to approach. Targeting can encompass many dimensions...
Tags : leadlife solutions, roi, lead generation, lead optimization, crm, lead generation & automation
     LeadLife Solutions
By: Pardot     Published Date: Apr 29, 2009
B2B marketers have specific needs when it comes to email campaigns. Learn how implementing  an email system designed for B2B can bring together all of your lead generation efforts to create an integrated campaign with automated messaging personalized from your sales reps, CRM syncing and triggered nurturing emails.   
Tags : pardot, b2b specific, b2b email solution, email marketing, lead generation, integrated campaign, crm syncing, nurturing emails
     Pardot
By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
Tags : ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio
     Acquirgy
By: GoToWebinar     Published Date: Aug 12, 2010
A recent study by Focus found that "Ninety percent of B2B buyers prefer to consume information online." Problem is, there's a TON of content online. How do you make yours stand out from the rest?
Tags : citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
     GoToWebinar
By: GoToWebinar     Published Date: Nov 20, 2009
Do you know your numbers? If getting more high-quality leads from your marketing events spend is a top priority, then it pays to know the return on investment of your marketing events tactics. This new white paper explores which marketing events offer the greatest return on investment for your budget and staff. Read survey results of marketers using different types of events, and then calculate your own event costs with the marketing events ROI calculator.
Tags : citrix gotowebinar, online content strategy, lead generation, marketing, buyers, integration, b2b, content management
     GoToWebinar
By: Oracle     Published Date: Nov 21, 2013
Today's Grande Guide explores a cutting edge marketing practice: Content Marketing. Our guide pays special, but not exclusive, attention to the role content marketing can play for B2B businesses.
Tags : zenithoptimedia, oracle, eloqua, rules on content, content marketing, grande guide, customer aquisition, lead generation
     Oracle
By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
     Jigsaw
By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
     Spredfast, Inc.
By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
Tags : website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing, lead generation & automation
     Optify
By: TRUSTe     Published Date: Nov 17, 2009
Best Practices, Do's, and Don'ts for Facebook, Twitter, as well as consumer review sites. TRUSTe shares insights into how to engage, interact, market, and reward friends and fans on the top social media platforms. Download to see how you can increase business on social media today.
Tags : conversion rates, lead quality, response rates, ecommerce, lead generation, demand generation, conversion rates, privacy
     TRUSTe
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Tags : black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: eGrabber     Published Date: Sep 21, 2009
The Internet has many free sources of leads that you can use to market your product or service. ListGrabber is a powerful sales lead capture tool that allows you to build your own lead or prospect lists from various publicly available sources of free leads on the Internet. You can capture contact lists from online directories (like yellowpages.com, superpages.com, whitepages.com), association websites, membership directories, etc. and enter them into an Excel spreadsheet or any database (ACT!, Outlook, Excel, GoldMine, etc.) This sales and marketing software enables you to: . Capture name, address, email, phone and fax number, etc of likely prospects . Automatically transfer the captured contacts into an Excel spreadsheet or any other database . Complete your online lead generation in seconds . Start your cold calling and email/telemarketing campaigns sooner . Capture contact information found in email signatures, spreadsheets and documents Cost: $249.95 Download your Trial Copy Today.
Tags : lead, listgrabber, act, outlook, excel, goldmine, yellowpages, whitepages
     eGrabber
By: Bloofusion     Published Date: Mar 01, 2010
Use the ten tough questions to quiz and help select your next SEO firm more effectively. Whether you are a CMO at billion dollar software firm or running your own online enterprise, at some point optimizing your site for discovery and favorable ranking by search engines for the terms that result in lead generation or purchase will become a priority.
Tags : bloofusion, ecommerce, url, ids, seo, cookie, optimization, tags
     Bloofusion
By: Rex Direct Net Inc.     Published Date: Apr 14, 2010
Online lead generation is a burgeoning industry and a crucial part of marketing a business on the Internet. However, because this is a relatively new industry, it can be challenging to get started and best practices are not well established. The purpose of this article is to explain what lead generation is and to educate businesses about best way to go about this process.
Tags : rex direct, lead gen, demand gen, co registration, direct email, lead generation, opt in, opt out
     Rex Direct Net Inc.
By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
By: Act-On     Published Date: Jan 08, 2015
New customer acquisition is the lifeblood of many businesses, but it can be costly. Comprehensive lead management strategies have been developed to maximize lead value and bring order and efficiency to the top of the marketing funnel. Such strategies emphasize quality, precision, and the increased probability of conversion. When well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert.
Tags : marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy
     Act-On
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