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By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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     Reputation.com
By: Red Hat     Published Date: Jan 02, 2018
Once upon a time, several generations ago (in technology years), IT departments were internal departments, focused on maintaining infrastructure and services within the company. Some companies may have had external-facing services, particularly web services, but this was still generally a narrow and restricted area. IT wasn’t a revenue-generating or strategic department; it was a supporting environment viewed as a cost center. One of the outcomes of an infrastructure-focused environment is that developers lost a sense of what their code was doing. Release cycles were long, and changes were slow. A developer would work on something and throw the code into testing or operations, and it would be released months later. Because of that long lead time, engineers lost the joy of being a developer—of creating something and seeing it work in real life. One of the great, powerful changes with digital transformation and related cultural and technology changes like DevOps is that it reintroduce
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     Red Hat
By: Group M_IBM Q1'18     Published Date: Feb 09, 2018
Marketing and technology partners must collaborate as never before in order to delight and engage customers “in the moment.” Previously stove-piped functions are starting to work together to take a holistic approach to create great digital experiences at enterprise scale, but organizations see the need for more work to create relevant, integrated digital customer experiences in real time. IBM commissioned Forrester Consulting to discover how developers and marketers are working together to provide customers exceptional digital experiences reliably, quickly, and seamlessly. The study found that while the mandate to collaborate has been heard, there is still work to be done to move to the next level and put in place technology, processes, and culture to create digital customer experience in real time.
Tags : digital experience, ibm digital, digital experience software
     Group M_IBM Q1'18
By: Group M_IBM Q418     Published Date: Oct 15, 2018
The enterprise data warehouse (EDW) has been at the cornerstone of enterprise data strategies for over 20 years. EDW systems have traditionally been built on relatively costly hardware infrastructures. But ever-growing data volume and increasingly complex processing have raised the cost of EDW software and hardware licenses while impacting the performance needed for analytic insights. Organizations can now use EDW offloading and optimization techniques to reduce costs of storing, processing and analyzing large volumes of data. Getting data governance right is critical to your business success. That means ensuring your data is clean, of excellent quality, and of verifiable lineage. Such governance principles can be applied in Hadoop-like environments. Hadoop is designed to store, process and analyze large volumes of data at significantly lower cost than a data warehouse. But to get the return on investment, you must infuse data governance processes as part of offloading.
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     Group M_IBM Q418
By: Group M_IBM Q418     Published Date: Oct 24, 2018
After moving traditional workloads to public cloud, most customers realize they must replace many of them with cloud-native alternatives to reap the full benefits. Technology product management leaders must deliver cloud-native offerings now to capture business opportunities and avoid irrelevancy.
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     Group M_IBM Q418
By: Group M_IBM Q418     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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     Group M_IBM Q418
By: OracleSMB     Published Date: Jan 04, 2018
Customer loyalty matters. Loyal customers spend more, advocate more, and are the first to try new products or services. But how do you build a loyal customer base that drives profitable sales? The answer is a loyalty program that provides the data needed to support individualized experiences and show appreciation. And this is where technology can help. Move beyond paper punch cards and emails with personalized greetings. Quickly create an effective loyalty program that keeps your customers coming back for more.
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     OracleSMB
By: Oracle     Published Date: Mar 18, 2019
Oracle's Digital Innovation Platform for Open Banking is a cloud-based, open API solution built on an enterprise-grade IaaS and PaaS platform. The solution offers high-value, predictable integrations, open-marketplaces with fintech and banking API services. (30 characters/spaces possible)
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     Oracle
By: TrendKite     Published Date: Apr 25, 2018
Sometimes a perfect storm comes together to signal a radical shift or rebirth of an industry. But it’s not enough to say public relations is in flux or rapidly changing. It’s more impactful to discuss the evolution of the change, understand the potential gaps, and be early to capitalize on opportunities created by these gaps. The path for change in the PR industry has been tumultuous. And understandably so. The irrationality of basing performance on vanity metrics is so ingrained in the profession that the left-brain, rational piece has been pushed aside. This has created a culture of estimating based on vanity metrics like AVE (ad value equivalency), leading to a dynamic where the C-suite craves that WSJ or TechCrunch story, yet doesn’t believe PR’s reporting on the value of that coverage. When everyone in the marketing stack is crunching numbers and showing real, tangible value, PR is holding onto air. Why keep setting the profession up for failure by perpetuating the cycle of abstr
Tags : ave, trendkite, marketing
     TrendKite
By: TIBCO Software     Published Date: Aug 14, 2018
Increasing your non-interest revenues without increasing customer fees that ultimately drive customers away can be a challenge. The digital economy is opening up new ways to drive additional revenue from existing customers. The same technical innovations are also opening up new ways to communicate with customers about both digital and traditional offerings. But that results in customers becoming overwhelmed with advertising and marketing messages. They are forced to decide upfront who is providing relevant information and who to completely ignore. Ultimately, it comes down to trust. Customers consider generic messages to be spam and learn to filter them out, even if they come from a known vendor. Over the long run, these types of marketing campaigns not only see diminishing returns, they can even damage your long-term relationship with customers and decrease revenues. Micro-marketing overcomes the noise that traditional spam-marketing creates and establishes news levels of trust betwee
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     TIBCO Software
By: TIBCO Software     Published Date: Jul 22, 2019
The Insurance industry continues to undergo significant transformation, with new technologies, business models, and competitors entering the market at an increasing rate. To be successful in attracting and retaining the most valuable customers, insurance companies must innovate and increase the speed at which they respond to customer demands. Traditionally, the insurance software market was dominated by a handful of specialist vendors with products that were initially expensive, difficult to deploy, costly to maintain, and did not provide the speed needed for today’s market. Now there has been a shift away from these “black box” applications to platforms that allow insurers to make their algorithmic IP available to business users, allowing much faster response to business demands. The algorithmic platform approach also comes at a fraction of the cost of black box solutions, while delivering advanced analytical techniques like Machine Learning and Artificial Intelligence (AI).
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     TIBCO Software
By: TIBCO Software     Published Date: Jul 22, 2019
On-demand Webinar The current trend in manufacturing is towards tailor-made products in smaller lots with shorter delivery times. This change may lead to frequent production modifications resulting in increased machine downtime, higher production cost, product waste—and the need to rework faulty products. Watch this webinar to learn how TIBCO’s Smart Manufacturing solutions can help you overcome these challenges. You will also see a demonstration of TIBCO technology in action around improving yield and optimizing processes while also saving costs. What You Will Learn: Applying advanced analytics & machine learning / AI techniques to optimize complex manufacturing processes How multi-variate statistical process control can help to detect deviations from a baseline How to monitor in real time the OEE and produce a 360 view of your factory The webinar also highlights customer case studies from our clients who have already successfully implemented process optimization models. Spe
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     TIBCO Software
By: Menlo Security     Published Date: Jun 01, 2018
"Multi-stage attacks are an increasingly popular approach used by cybercriminals. By sending a malicious attachment in a phishing email that contains an embedded URL, with no malevolent code, attackers can evade existing security solutions, like sandboxes and AV. How do you prevent these attacks before they happen? Download this white paper to find out: *How Menlo Security Labs recently isolated a multi-stage document attack *What tools, techniques and procedures ( TTPs ) are attackers using to infect victims’ devices *How Isolation can foil the attack before it can even start "
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     Menlo Security
By: Menlo Security     Published Date: Jun 05, 2018
"Despite deploying multiple security layers to defend against cyberattacks, enterprises continue to be infected by web malware and have credentials stolen via phishing. Why is this? Here’s a 40 minute webinar featuring a representative of a leading insurance company - providing the customer perspective, along with John Pescatore, Director of Emerging Technologies at SANS Institute, and Kowsik Guruswamy, Menlo Security CTO, to answer this. Together, they discuss: * The shortcomings of today’s reactive security philosophy * Why the web continues to present a risk to businesses * The benefits of embracing Isolation * How organizations should rethink their security strategy moving forward"
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     Menlo Security
By: Kindred Hospital Rehabilitation Services     Published Date: Nov 16, 2018
Studies indicate strong patient and family engagement in clinical care positively contributes to a favorable experience, as well as improved health outcomes and reduced costs. Learn how incorporating technology into patient engagement initiatives can better position providers to overcome the challenges of today’s healthcare environment.
Tags : rehabilitation, technology, innovation, patient engagement, healthcare, patient motivation
     Kindred Hospital Rehabilitation Services
By: Group M_IBM Q119     Published Date: Dec 18, 2018
A technology-enabled business strategy such as digital transformation (DX) makes it possible for firms to expand their competitive differentiation in the market. Although disruptive, DX requires firms to effectively and efficiently combine (technology) platforms, (business) processes, (data) governance, and (people) talent to gather deep and timely insights from data and actuate these insights to optimize business operations, develop new and innovative products and services, and transform customer engagement.
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     Group M_IBM Q119
By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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     Group M_IBM Q119
By: Group M_IBM Q2'19     Published Date: Apr 10, 2019
Today's energy, environment, and utility companies face an unfamiliar landscape in which they must integrate alternative energies, expand situational awareness across the system, and deepen their relationships with customers-all while continuing to deliver reliable, safe, and affordable electricity, gas and water to everyone.By combining predictive analytics with IoT, cloud and mobile technologies, utilities companies can Lower costs, improve operational efficiency and increase equipment reliability.
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     Group M_IBM Q2'19
By: Group M_IBM Q2'19     Published Date: Apr 11, 2019
The increase in sophisticated, targeted security threats by both external attackers and malicious insiders have made it extremely difficult for organizations to properly protect critical and sensitive information. The task of protecting these assets has only grown harder as IT environments have become more complex and widely distributed across geographic locations and in the cloud. Many recent high-profile breaches have one thing in common: They were accomplished through the compromise of passwords. In many cases, end-user passwords are initially hacked through various social engineering techniques. Then permissions are escalated to gain access to more privileged accounts — the keys to the kingdom. This unauthorized access can easily go undetected for weeks or even months, allowing hackers to see and steal information at their convenience. Unfortunately, many IT users lack a full understanding of how privileged accounts function, as well as the risks associated with their compromise an
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     Group M_IBM Q2'19
By: IBM     Published Date: Jun 25, 2018
Complex and strictly regulated supply chains require trust between involved parties to function properly and maximize efficiency. Addressing a wide range of challenges, IBM Blockchain efficiently streamlines the supply chain by digitizing the process to provide a secure, trustworthy and shared record of ownership. Making relevant information available to parties involved, the blockchain addresses transparency issues and open standards. It can also simultaneously track the supply chain status for risks and triggers remediation actions before a crisis emerges. Learn more about how IBM Blockchain can transform your supply chain to get more business value out of your processes and data. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market. https://www-07.ibm.com/ibm/au/businesspartners/embed/
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     IBM
By: IBM     Published Date: Jun 25, 2018
As Singapore’s largest insurance force, Prudential Singapore needed a scalable and cost-effective solution to help financial consultants respond quicker to in-depth product and policy questions. Partnering with IBM, they developed askPRU, an industry-first chatbot with IBM Cloud and Watson capabilities. Handling over 1,000 commonly asked questions in real-time, askPRU reduced call volume by 32% within six months and enhanced the responsiveness of over 4,600 consultants. Enabling consultants to focus on more complex queries, askPRU also provides accurate expertise to help deliver consistently exceptional service. Learn how Watson technology became central to the Prudential Singapore business and enhanced their customer experience. Click here to find out more about how embedding IBM technologies can accelerate your solutions’ time to market.
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     IBM
By: Oracle HCM Cloud     Published Date: May 25, 2017
New research finds that senior executives want HR as a strategic business partner and an HR organization that anticipates the talent capabilities required for creating a high-performance culture. In this report you'll learn how to use technology to bring insights and business value to the executive table, understand what business leaders want in a partnership with HR and discover how to create a forward-looking strategy for business growth
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     Oracle HCM Cloud
By: Oracle + Dyn     Published Date: Jun 27, 2017
"DNS Speed and reliability are fundamental to the performance of your website and essential to the growth of your business. In order to overcome outages and ensure digital success it’s important to evaluate your DNS infrastructure and determine which configuration is best for your IT environment at this layer. Discover how you can use Secondary or Multi-DNS architecture to promote business continuity, and optimal DNS resolution performance. Download this Technical Brief on Secondary/Multi-DNS patterns and learn: • How multi-DNS patterns can significantly improve security, reliability, and performance of your infrastructure • The advantages and limitations of Primary-Secondary, Hidden Master and Primary-Primary configurations • The best use cases for implementing a supplemental or secondary DNS service Learn more! "
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     Oracle + Dyn
By: Oracle     Published Date: Jun 04, 2019
How confident are you and your peers about the data and security practices you’re working with? We asked 5,000 executives globally, across 24 markets and have some interesting results to share. For example, up to half of IT leaders consider their data is manageable but struggle to gain meaningful insights from it. Yet, while AI and autonomous technology could help relieve this situation, they aren’t high on the priority list. Read our report to find out more about executives’ views about data in connection with security, ethics, and visualisation. Read the report
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     Oracle
By: T Systems     Published Date: Oct 05, 2018
Fortunately, the wait is over. Here at T-Systems, we have created a whitepaper that contains Gartner’s 2018 Strategic Roadmap for Networking report which provides you with a wealth of information and guidance. Not only does it offer impartial advice from a technological perspective but it also interweaves the equally important, but often neglected viewpoints from a skills, processes and cultural stance. We feel confident that you’ll agree that armed with this whitepaper and Gartner’s report which successfully combine highly relevant insights with precision accuracy - you will be able to lay a solid foundation for your own networking pathway. Being able to correctly identify where your current networking solutions are presently and compare these with what you need to develop these into; to realize your goal - is one area of many, where we feel Gartner’s report excels. So whether it is their gap analysis, identification of key trends, signposting of the pitfalls that even the most con
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     T Systems
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