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By: IBM     Published Date: May 02, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Tags : resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
     IBM
By: IBM     Published Date: Apr 20, 2017
There's an old saying in information security: "We want our network to be like an M&M, with a hard crunchy outside and a soft chewy center." For today's digital business, this perimeter-based security model is ineffective against malicious insiders and targeted attacks. Security and risk (S&R) pros must eliminate the soft chewy center and make security ubiquitous throughout the digital business ecosystem not just at the perimeter. In 2009, we developed a new information security model, called the Zero Trust Model, which has gained widespread acceptance and adoption. This report explains the vision and key concepts of the model. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
Tags : resource management, product data, remote services, asset management, cloud management, web applications, application scheduling, internet of things
     IBM
By: Gigya     Published Date: Jun 08, 2015
To get a look at the current state of data privacy and personalization, Gigya recently commissioned a survey with OnePoll to collect the perspectives of modern consumers. The results reveal that, when it comes to sharing their data with brands, consumers across the globe are demanding 3 key values: transparency, relevance and convenience.
Tags : data privacy and personalization, modern consumers, social login, consumer concerns, data privacy, customer experience/engagement
     Gigya
By: Cisco     Published Date: Jul 11, 2016
As digital workplace initiatives grow, it is vital to examine their impact through a financial business case to obtain funding, structure stakeholder dialogue and secure commitment. Here, we describe how IT leaders can create a convincing business case with a strong link to business benefits. Key Challenges: It is difficult for IT leaders to quantify the financial returns associated with digital workplace initiatives, as they often fail to recognize the broad and indirect benefits. Treating digital workplace initiatives as infrastructure rollouts obscures their business relevance and distances business stakeholders, whose commitment is vital for success. Business and finance executives are more likely to take seriously a digital workplace initiative with a credible financial impact assessment.
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     Cisco
By: SurveyMonkey     Published Date: Aug 25, 2015
How do you use surveys to test concepts by taking the guesswork out of your big decisions?
Tags : ads, logos, packaging, surveymonkey, survey, key metrics, concept testing, relevance
     SurveyMonkey
By: Business.com     Published Date: Jun 03, 2009
Learn the 9 keys to improving the quality of your leads from your B2B search marketing efforts - simply and effectively - with this Business.com whitepaper. Download to learn more today!
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
Download B2B search marketing tips from over 140 top B2B search marketing agencies and the experts at Business.com. This whitepaper offers key insights and tips to help B2B marketing professionals quickly deliver better search marketing ROI.
Tags : business.com, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
By: Business.com     Published Date: Jun 03, 2009
At a time when most businesses are facing lengthening sales cycles, reduced budgets and staff cut-backs, its imperative to keep leads flowing into the business and at a lower cost. In this study of over 27,000 B2B web sites, Business.com found 93% of B2B companies are in danger of having their best intentions come back to haunt them. Learn more today!
Tags : black box, b2b, search marketing, b2c, toolkit, key relevance, jumpfly, sales cycle
     Business.com
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