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lead generation

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By: GoToWebinar     Published Date: Aug 02, 2011
A recent MarketingSherpa Webinar on the topic of high-conversion content uncovered five burning questions from participants about specific types of content. This brief explores these questions and offers advice and strategies for content creation and distribution.
Tags : gotowebinar, citrix, meetings, online meetings, collaboration, gotomeeting, go to meeting, sharing resources
     GoToWebinar
By: Webtrends     Published Date: Jun 20, 2011
Marketers, managers and technologists all need real-time performance insights at their fingertips. Webtrends invites you to experience the award-winning Analytics 10, unified analytics uniquely made for digital marketing professionals in this webinar featuring Logitech and 3M.
Tags : webtrends, cmo, digital marketing, process, partnerships, go-to-market, customer experience, multi-channel marketing
     Webtrends
By: SugarCRM     Published Date: Jan 07, 2015
The way companies use and pay for customer relationship management (CRM) software has changed significantly over the past decade. Moving from a predominantly perpetual license-based system, where companies paid a large up-front sum and then smaller annual maintenance fees, CRM software providers are now moving towards monthly or annual subscription fees to access CRM software on the Internet.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: IBM     Published Date: Oct 01, 2012
orrester believes that CMOs who personally participate in social media will be better at leading the new brand experience, and leading a new generation of cross-functional marketing organizations.
Tags : brand experience, social marketing, social networking, social media, digital branding
     IBM
By: Silver Peak     Published Date: Apr 18, 2014
Gartner has published its latest Magic Quadrant for WAN Optimization. Be among the first to get complimentary access to this new report now! Silver Peak is leading the way into a new era of software-defined WAN optimization. Now more than ever, organizations like yours depend on the wide area network to connect their data centers, branch offices and the cloud. They see that better network performance means better bottom-line results, and Silver Peak gives them the most comprehensive and flexible options for network acceleration, and the most innovative approach to the next-generation WAN.
Tags : wan optimization, silver peak, gartner, software-defined, wide area network, data centers, next-generation wan, netowork acceleration
     Silver Peak
By: Intralinks     Published Date: Oct 30, 2014
The proliferation of file sync and share (FSS) products and other cloud services designed for consumers, along with mobile devices, leads to improper sharing of corporate data. Information that leaves your firewalls can live forever, and without adequate protection, can end up in the wrong hands. So what’s the solution? Protect your information with next-generation information rights management (IRM) technology. You can email, copy, upload or share any IRM-secured document — and the protection travels with it. Key topics include: The threat posed by Dropbox and other consumer-grade FSS providers The need for lifetime control of information and content The ability to perform audits, and locate files, anywhere, and who accessed them How next generation IRM technology is available to add a new layer of security to every file Information technology professionals interested in using IRM for secure collaboration don’t want to miss this important report.
Tags : rights management, security and regulatory, file sync and share, cloud services, irm technology, secure collaboration, security
     Intralinks
By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Nov 27, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. As a result, connecting customers quickly and efficiently with the information they need has become doubly important: both as a means to reduce service costs in a harsh economic climate, and as a key battleground in the drive to establish competitive differentiation and edge.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Nov 27, 2013
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do? Fortunately, in today's customer service world, there are options. Download this White Paper for more information.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Nov 27, 2013
According to Forrester, 72% of customers prefer using a company’s Website to answer their questions. But only 52.4% find the information they need online. Customers want to solve their issues quickly and easily on the Web. When they can, they are likely to buy more, with 88% saying they will increase their spending. Download this White Paper for more information.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Nov 27, 2013
Social-enabled customer service requires three primary capabilities. The capability to: 1. Listen and Respond: Treat Social Media as an Integrated Interaction Channel Most social-enabled contact centers are at the early adopter stage, attempting to “bolt on” social media as a side process. Many are experiencing inconsistent customer experiences, higher costs and negligible return on investments. Download this White Paper for more info.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Oracle     Published Date: Jan 16, 2014
You need an answer fast. You searched online and almost got the answer, but require a little more information without having to call someone. What do you do?
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     Oracle
By: Marketo     Published Date: Mar 13, 2014
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, The Definitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team.
Tags : marketo, lead generation, defining a lead, seo, landing pages, social media, email marketing, middle of the funnel
     Marketo
By: Marketo     Published Date: Mar 13, 2014
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion rates can make a big difference in marketing ROI, and lead to proven tactics and techniques organizations can adopt over time.
Tags : marketo, lead generation, marketing roi, metrics planning, first touch, multi touch, influences, a/b test
     Marketo
By: Marketo     Published Date: Mar 13, 2014
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation efforts today.
Tags : marketo, sales, marketing, collaboration, sales tactics, lead generation, revenue success, team integration
     Marketo
By: Yesler     Published Date: Oct 29, 2014
As a marketing leader, you have to step up and take charge for changing the way your company thinks about its most important asset – its relationship with its prospects and customers. Answer the call – become a B2B Marketing change agent today.
Tags : b2b, b2b marketing, marketing automation, marketing analytics, sales enablement, content marketing, lead generation, customer experience/engagement
     Yesler
By: Yesler     Published Date: Oct 29, 2014
Today’s B2B buyers are on the hunt for information. Your job as a marketer is to provide them with the content they are looking for - but first you have to know who they are and what they need to know. Get to know your buyers better by building composite profiles that describe their pain points, motivations, definitions of success, preferred communication channels, and more.
Tags : buyer personas, b2b buyers, content marketing, communication channels, content maps, b2b marketing, buyer journey, market research
     Yesler
By: Yesler     Published Date: Oct 29, 2014
Everything you need to know now to be successful in today’s buyer-driven market - from selecting the right marketing automation platform and developing customer-centric content, to identifying and reporting on the right metrics to demonstrate and predict marketing’s impact on sales and revenue.
Tags : b2b marketing, buyer-driven market, marketing automation platform, customer-centric content, content marketing, customer engagement, sales enablement, lead generation
     Yesler
By: Blue Valley Telemarketing     Published Date: Dec 04, 2015
Learn how telemarketing places quality content in the hands of qualified decision makers in real time.
Tags : blue valley, blue valley telemarketing, telemarketing, content marketing, content management, lead generation, sales pipeline, content delivery
     Blue Valley Telemarketing
By: AdAgility     Published Date: Feb 08, 2016
The once spammy marketing tactic known as cross-selling has been revitalized and is now smarter, slicker and most user-pleasing than ever before. Use cross-sells to increase revenue and boost customer engagement, ultimately leading to higher customer lifetime value.
Tags : b2b, retail, online marketing, marketing software, affiliate marketing, monetization, native advertising, lead generation
     AdAgility
By: GrowthIntel     Published Date: Apr 22, 2016
No matter what your company does or which area of the economy it operates in, there is nothing more important than generating new business. It’s not just a matter of success, but of survival.
Tags : sales, outbound marketing, lead generation, demand, internet marketing, crm & customer care, traditional marketing
     GrowthIntel
By: Marketo     Published Date: Mar 16, 2017
This ebook highlights the benefits of ABM and illustrates how you can create and implement a lean and effective ABM initiative right now.
Tags : marketo, account based marketing, abm, lead generation, target accounts, market research, list management, lead generation & automation
     Marketo
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