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lead generation

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By: Act-On     Published Date: Aug 28, 2012
Qualified leads are hard to get; you can't afford to lose or waste them. 70% of the qualified leads that make it to sales get disqualified or discarded, often because they just aren't ready to buy now.
Tags : lead generation, lead nurturing, b2b marketing, lead scoring, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Experts Matt Heinz, President of Heinz Marketing, and Craig Rosenberg, VP of Sales and Marketing of Focus and The Funnelholic share the eight linear steps to getting started, and making lead scoring work for you.
Tags : lead scoring, best practices, act-on, lead generation, lead generation & automation
     Act-On
By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
Tags : lead scoring, lead generation, b2b marketing, generating roi, lead generation & automation
     Act-On
By: TreeHouse Interactive     Published Date: Jul 27, 2010
Learn the benefits of demand generation software. Our team of experienced professionals will also show you how to get to where you want to be with your marketing and lead generation efforts.
Tags : treehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships
     TreeHouse Interactive
By: HubSpot, Inc.     Published Date: May 19, 2010
MarketingSherpa has compiled 25 marketing lessons based on independent research featured in MarketingSherpa's Benchmark Reports. You have questions - get the answers.
Tags : hubspot, search, sem, search engine marketing, marketing sherpa, email lists, lead generation, demand generation
     HubSpot, Inc.
By: Jigsaw     Published Date: Apr 12, 2011
This paper will discuss how to judge the quality of your business data and define the characteristics of your target customer and review how to craft marketing messages that resonate with your target customer.
Tags : quality business data, jigsaw, marketing campaign, sales, lead data, lead generation, roi, b2b lead
     Jigsaw
By: InfusionSoft     Published Date: Apr 07, 2011
We've created "The Edge of Success" to give you the tools to grow your business the right way.
Tags : sales, clate mask, business success, small business owner, infusionsoft, lead generation, salesperson, value
     InfusionSoft
By: SugarCRM     Published Date: Nov 20, 2013
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Dec 05, 2013
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the four leading midmarket CRM solutions.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
When making a CRM decision, it is important to ensure your deployment will not be hit with hidden fees or other extra costs that reduce the return on investment. This study reveals the total cost of ownership (TCO) among the three leading midmarket CRM solutions.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
What if you could give everyone that touches customers an indispensable tool that optimizes business process, removes data silos and makes customer interaction extraordinary? See how Redglaze Group uses Sugar to give individuals access to critical data, optimize processes and improve efficiencies.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Jan 27, 2014
Customer relationship management software has been used by organizations of all types and sizes for over 20 years. However, few have managed to tap into the true potential of CRM. Learn how the power of CRM for the individual can transform your entire business.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
CRM has long been seen as a must-have sales tool. However, much of the value of traditional CRM accrues to managers, not the reps that use them daily. Learn how CRM designed for the individual benefits the entire sales organization from increased data quality to more predictable revenue pipelines.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: SugarCRM     Published Date: Apr 08, 2014
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at scale, especially if you select the wrong vendor. Understand how to make the smart choice for your CRM solution in this informative eBook.
Tags : crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing
     SugarCRM
By: Spredfast, Inc.     Published Date: Aug 30, 2011
In the Social Media Pocket Guide, discover best practices for developing full-scale programs. The guide outlines the business case, content strategy, real-world examples and measurement methods for the 6 best ways to use social media.
Tags : spredfast, social media management, social media strategy, social media planning, twitter, facebook, linkedin, youtube
     Spredfast, Inc.
By: Optify     Published Date: Sep 13, 2012
Discover what visitor and lead intelligence details are available to B2B marketers, and how to use that info to help sales win more often.
Tags : website visitor intelligence, lead intelligence, lead generation, leveraging data, lead scoring, internet marketing, lead generation & automation
     Optify
By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
Tags : marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit
     Marketo
By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
Tags : marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet
     Marketo
By: Lattice Engines     Published Date: Jun 19, 2014
Everyone is talking about predictive analytics these days, but what does it mean for B2B marketers? Find out how top demand generation professionals are using predictive applications powered by leading edge data science to optimize all stages of the funnel. Read Lattice Engine’s latest ebook, Decoding Predictive Marketing, and learn where predictive fits into your marketing mix.
Tags : lead scoring, marketing automation, predictive analytics, predictive marketing, predictive lead scoring, b2b marketing, lead nurturing, lead management
     Lattice Engines
By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
Tags : scripted, marketing, content marketing, content syndication, lead generation, content strategy, branding, lead generation & automation
     Scripted
By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
Tags : scripted, content marketing, content creation, lead generation, content strategy, external writing teams, marketing, branding
     Scripted
By: TheMarketingScope     Published Date: Sep 29, 2015
In this eBook, we’re going to diagnose the most standard ailments of businesses who avoid content marketing like the plague. We’re going to tell you why, and how, you can put more than a bandaid solution in place.
Tags : content marketing, lead generation, market research, market strategy, social media, content management systems, social media marketing, lead generation & automation
     TheMarketingScope
By: TheMarketingScope     Published Date: Oct 28, 2015
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception, generate high quality leads, and ultimately drive revenue.
Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
     TheMarketingScope
By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : conversica, leads, lead generation, lead data, customer satisfaction, customer experience/engagement, market research, list management
     Conversica
By: Marketo     Published Date: Jan 08, 2014
Download this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and know how to tell the good from the bad.
Tags : marketing automation, marketo, demand generation, lead generation, crm & customer care
     Marketo
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